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Game Market in APAC 2015-2019

Game Market in APAC 2015-2019

Covering: This market analysis segments the game market in APAC by device and includes segments like MMOs, TV consoles, smartphones, PC/Mac, tablets, handheld devices, and casual web games. The report also provides an analysis of the key trends, drivers, and challenges influencing market growth. Leading vendors in this market are ChangYou, DeNA, GungHo, Nintendo, Sony, and Tencent. Market outlook of the game market in APAC

  • Technavio’s market research analyst has estimated the market for games in APAC to reach close to USD 65 billion by 2019. This region is considered to be the largest market for gaming as most of the major vendors like Sony and Nintendo are present in this region. Additionally, factors like the availability of distinct devices with different varying screen sizes and graphics capabilities are expected to foster market growth during the forecast period.In this market research report, analysts estimate China to account for the largest market share during the forecast period. High percentage of cross-screen gaming in this region is expected to account for its high market share of nearly 49% by 2019. Additionally, the rise in popularity of home entertainment gaming consoles is expected to bolster the prospects for growth in this market during the forecast period.Device-based segmentation of the game market in APAC
  • MMOs
  • TV consoles
  • Smartphones
  • PC/Mac
  • Tablets
  • Handheld devices
  • Casual web games
The massively multiplayer online (MMO) gaming segment is envisaged to be the leading segment in terms of market revenue during the period of 2014 and 2019. Rapid technological innovations that have led to the emergence of HD displays and audio devices having HDMI and wireless network capabilities are expected to promote growth in this segment during the forecast period.Competitive landscape and key vendors This market is highly competitive as most vendors compete with each other to gain the greatest market share during the forecast period. Since this market is currently witnessing a tendency toward consolidation, vendors have to tap into growing segments and localize games for different geographies to gain prominence in this market.Leading vendors in this market are -
  • ChangYou
  • DeNA
  • GungHo
  • Nintendo
  • Sony
  • Tencent
  • Other prominent vendors in this market are Apple, Disney, Facebook, Google, GREE, King Digital Entertainment, Konami, Namco Bandai, NCSoft, NetEase, Nexon, Sega, Square Enix, Take-Two Interactive, Ubisoft, and Zynga.
      Key questions answered in the report include
      • What will the market size and the growth rate be in 2019?
      • What are the key factors driving the game market in APAC?
      • What are the key market trends impacting the growth of the game market in APAC?
      • What are the challenges to market growth?
      • Who are the key vendors in the game market in APAC?
      • What are the market opportunities and threats faced by the vendors in the game market in APAC?
      • What are the key outcomes of the five forces analysis of the game market in APAC?
      Technavio also offers customization on reports based on specific client requirement.Related reports
    • Social Gaming Market in the APAC Region 2015-2019
    • Virtual Reality in Gaming Market in APAC 2015-2019
    • Global Gaming Headset Market - Industry Analysis 2015-2019
    • Global Games Market 2015-2019

    • Press Release

      Technavio Announces the Publication of its Research Report – Gaming Market in APAC 2015-2019

      Technavio recognizes the following companies as the key players in the Gaming Market in APAC: ChangYou.com, DeNA, GungHo, Nintendo, Sony and Tencent

      Other Prominent Vendors in the market are: Apple, Disney, Facebook, Google, GREE, King Digital Entertainment, Konami, Namco Bandai, NCSoft, NetEase, NetEase, Sega, Square Enix, Take-Two Interactive, Ubisoft and Zynga

      Commenting on the report, an analyst from Technavio’s team said: “APAC has the largest gaming market, as most of the innovation in gaming technologies occur in Japan, with the presence of major hardware vendors such as Sony and Nintendo. The growing economies of emerging countries are a major market driver in APAC. The availability of distinct devices with varying screen sizes and graphics capabilities are driving the popularity of video games in the region. As the technological landscape evolves, games will increasingly appeal to consumers, which will further drive market growth during the forecast period.”

      According to the report, the growing economies of emerging countries are a major market driver in APAC. The availability of distinct devices with varying screen sizes and graphics capabilities are driving the popularity of video games in the region. As the technological landscape evolves, games will increasingly appeal to consumers, which will further drive market growth during the forecast period.

      Further, the report states that high installation and upgrading cost of hardware is the major challenge faced by the market.

      Companies Mentioned

      ChangYou.com, DeNA, GungHo, Nintendo, Sony, Tencent, Apple, Disney, Facebook, Google, GREE, King Digital Entertainment, Konami, Namco Bandai, NCSoft, NetEase, NetEase, Sega, Square Enix, Take-Two Interactive, Ubisoft, Zynga

      • Executive summary
        • Highlights
      • Scope of the report
        • Market overview
        • Definitions
        • Base year
        • Vendor segmentation
        • Summation errors
        • Top-vendor offerings
          • Table Product offerings
      • Market research methodology
        • Research methodology
        • Economic indicators
      • Introduction
        • Key market highlights
      • Market landscape
        • Market overview
          • Table Game market in APAC by type of screen
          • Table Game market in APAC by type of game
        • Market size and forecast
          • Table Game market in APAC 2014-2019 ($ billions)
        • Five forces analysis
          • Table Five forces analysis
      • Market segmentation by device
        • Game market in APAC by device 2014-2019
          • Table Game market in APAC by device 2014
          • Table Game market in APAC by device 2019
        • MMO game market in APAC
          • Table MMO game market in APAC 2014-2019 ($ billions)
        • Console game market in APAC
          • Table Console game market in APAC 2014-2019 ($ billions)
        • Smartphone game market in APAC
          • Table Smartphone game market in APAC 2014-2019 ($ billions)
          • Table Reasons smartphone gamers make in-app purchases 2014
        • PC game market in APAC
          • Table PC game market in APAC 2014-2019 ($ billions)
        • Tablet game market in APAC
          • Table Tablet game market in APAC ($ billions)
          • Table Reasons tablet gamers make in-app purchases 2014
        • Handheld console game market in APAC
          • Table Handheld console game market in APAC 2014-2019 ($ billions)
        • Casual web game market in APAC
          • Table Casual web game market in APAC 2014-2019 ($ billions)
        • Gaming enthusiasts in APAC
          • Table Game market in APAC by device 2014
      • Key leading countries
        • China
        • Japan
        • Leading countries in game market in APAC by revenue 2014
          • Table Leading countries in game market in APAC by revenue 2014 ($ billions)
      • Vendor landscape
        • Competitive scenario
        • Other prominent vendors
      • Key vendor analysis
        • ChangYou
          • Table ChangYou: Business segmentation by revenue 2014
          • Table ChangYou: Business segmentation by revenue 2013-2014 ($ millions)
        • DeNA
          • Table DeNA: Business segmentation by revenue 2015
          • Table DeNA: Business segmentation by revenue 2014 and 2015
        • GungHo Online Entertainment
        • Nintendo
          • Table Nintendo: Business segmentation by revenue 2015
          • Table Nintendo: Business segmentation by revenue 2014 and 2015 ($ millions)
          • Table Nintendo: Geographical segmentation by revenue 2015
        • Sony
          • Table Sony: Business segmentation by revenue 2015
          • Table Sony: Geographical segmentation by revenue 2015
        • Tencent
          • Table Tencent: Business segmentation 2014
          • Table Key products by business segments
          • Table Tencent: Business segmentation by revenue 2014
          • Table Business segmentation by revenue 2013 and 2014
          • Table Geographical segmentation by revenue 2014
      • Appendix
        • List of abbreviations
      • Explore Technavio

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