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Female Sex Toys Market by Distribution Channel and Geography - Global Forecast and Analysis 2019-2023

Female Sex Toys Market by Distribution Channel and Geography - Global Forecast and Analysis 2019-2023

Global Female Sex Toys Market: About this market

Technavio’s female sex toys market analysis considers sales from retail outlets and specialty stores and online stores. Our analysis also considers the sales of female sex toys in APAC, Europe, North America, South America, and MEA. In 2018, the retail outlets and specialty stores segment had a significant market share, and this trend is expected to change with an improvement in online stores over the forecast period. Factors such as discount deals offered online will play a significant role in the online stores' segment to improve its market position. Also, our global female sex toys market report looks at factors such as new product launches, increasing number of sexual wellness initiatives and crowdfunding campaigns, growing demand for remote-controlled female sex toys. However, uncertainties in the presence of stringent regulations, lack of advertising opportunities for sex toys, and availability of counterfeit products may hamper the growth of the female sex toys industry over the forecast period.

Global Female Sex Toys Market: Overview

An increasing number of sexual wellness initiatives and crowdfunding campaigns

The initiatives undertaken by various companies and organizations aim to promote awareness about the importance of sexual health using female sex toys. Sexual health includes the avoidance of diseases and transmission of infections. The campaigns arranged by organizations mainly focuses on encouraging people to practice safe sex. This will lead to the expansion of the global female sex toys market at a CAGR of over 11% during the forecast period.

Growing preference for customized female sex toys

The customized versions of female sex toys address the unique needs of end-users. This has led the vendors to start offering customized and custom-made products due to the expectations related to the performance and durability of female sex toys and their need for various functions. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global female sex toys market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global female sex toys market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading female sex toys manufacturers, that BMS Factory, California Exotic Novelties LLC, Church & Dwight Co. Inc., LELOi AB, Reckitt Benckiser Group Plc.

Also, the female sex toys market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Product overview
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global wellness market
      • Table Segments of global wellness market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Retail outlets and specialty stores - Market size and forecast 2018-2023
      • Table Retail outlets and specialty stores - Market size and forecast 2018-2023 ($ millions)
      • Table Retail outlets and specialty stores - Year-over-year growth 2019-2023 (%)
    • Online stores - Market size and forecast 2018-2023
      • Table Online stores - Market size and forecast 2018-2023 ($ millions)
      • Table Online stores - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Growing preference for customized female sex toys
    • Need to improve sexual health and specific health conditions
    • Increase in online sales of female sex toys
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • BMS Factory
      • Table BMS Factory - Vendor overview
      • Table BMS Factory - Product segments
      • Table BMS Factory - Key offerings
    • California Exotic Novelties LLC
      • Table California Exotic Novelties LLC - Vendor overview
      • Table California Exotic Novelties LLC - Product segments
      • Table California Exotic Novelties LLC - Key offerings
    • Church & Dwight Co. Inc.
      • Table Church & Dwight Co. Inc. - Vendor overview
      • Table Church & Dwight Co. Inc. - Business segments
      • Table Church & Dwight Co. Inc. - Organizational developments
      • Table Church & Dwight Co. Inc. - Geographic focus
      • Table Church & Dwight Co. Inc. - Segment focus
      • Table Church & Dwight Co. Inc. - Key offerings
    • LELOi AB
      • Table LELOi AB - Vendor overview
      • Table LELOi AB - Product segments
      • Table LELOi AB - Key offerings
    • Reckitt Benckiser Group Plc
      • Table Reckitt Benckiser Group Plc - Vendor overview
      • Table Reckitt Benckiser Group Plc - Business segments
      • Table Reckitt Benckiser Group Plc - Organizational developments
      • Table Reckitt Benckiser Group Plc - Geographic focus
      • Table Reckitt Benckiser Group Plc - Segment focus
      • Table Reckitt Benckiser Group Plc - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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