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Enterprise LBS Market in SEA 2016-2020

About Enterprise LBS Market in Southeast Asia

LBS use geographic information system (GIS) technology and the Internet to track the location of users. User-initiated LBS requires an Internet connection to obtain location information and provide search results. Location-enabled mobile devices include smartphones, tablets, PNDs, and location-enabled in-dash devices fitted in vehicles.

LBS are used for finding places and routes, tracking, obtaining traffic updates and real-time directions, LBA, location-based shopping, location-enabled searches, and location-based infotainment. These services have a broad range of applications across industry sectors such as retail, automotive, manufacturing, healthcare, oil and gas, and aviation.

Most enterprises in domains such as retail, logistics, and food processing use location-based search and advertising platforms to minimize operational costs. Increasing competition in the business environment and lower margins are prompting enterprises to focus on a more targeted form of advertisement that would increase operational efficiency and profitability.

Technavio’s analysts forecast the enterprise LBS market in Southeast Asia to grow at a CAGR of 60.18% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the enterprise location-based services (LBS) market in Southeast Asia for 2016-2020.

The market is divided into the following segments based on technology:

  • Indoor LBS
  • Outdoor LBS
Technavio's report, Enterprise LBS Market in Southeast Asia 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Foursquare
  • Google
  • HERE
  • Singtel
  • TomTom
Other prominent vendors
  • Advanced Info Service
  • Burpple
  • Celcom Axiata Berhad
  • Digi Telecommunications
  • Globe Telecom
  • HungryGoWhere (Singtel)
  • IndoorAtlas
  • Insiteo
  • Micello
  • Picky
  • PT Indosat
  • PT XL Axiata
  • Qualcomm Technologies
  • Ruckus Wireless
  • ShowNearby
  • Smart Communications
  • Telkomsel (Singtel)
  • Total Access Communication
  • U Mobile
  • Waze (Google)
  • Yelp
  • YOOSE
Market driver
  • Adoption of proximity-based advertising
  • For a full, detailed list, view our report
Market challenge
  • Security and privacy concerns
  • For a full, detailed list, view our report
Market trend
  • Integration of location-based search with social networking websites
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Enterprise LBS Market in Southeast Asia 2016-2020

Technavio recognizes the following companies as the key players in the Enterprise LBS Market in Southeast Asia: Foursquare, Google, HERE, Singtel, and TomTom.

Other Prominent Vendors in the market are: Advanced Info Service, Burpple, Celcom Axiata Berhad, Digi Telecommunications, Globe Telecom, HungryGoWhere (Singtel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, PT XL Axiata, Qualcomm Technologies, Ruckus Wireless, ShowNearby, Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), Yelp, and YOOSE.

Commenting on the report, an analyst from Technavio’s team said: “The use of social networking sites such as Facebook, Twitter, and Flickr on mobile platforms is increasing rapidly worldwide. In addition, the use of LBS applications on smartphones is witnessing significant growth. Therefore, most of the handset manufacturers and LBS providers are developing applications that integrate location-enabled search with social networking sites. This integration helps users post updates on social networking sites with exact location information.”

According to the report, an important factor driving growth in this market is the increasing adoption of proximity-based advertising. Proximity-based mobile advertising provides numerous opportunities for businesses and also improves customer experience and engagement. The ability of proximity-based advertising to provide relevant offers and information to people and to help companies track data regarding the consumers at different locations will lead to the strong growth of the enterprise LBS market in Southeast Asia during the estimated period.

Further, the report states that since most LBS suites are hosted on open platforms to make computing simple, the security of user data is a serious concern.

Companies Mentioned

Foursquare, Google, HERE, Singtel, TomTom, Advanced Info Service, Burpple, Celcom Axiata Berhad, Digi Telecommunications, Globe Telecom, HungryGoWhere (Singtel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, PT XL Axiata, Qualcomm Technologies, Ruckus Wireless, ShowNearby, Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), Yelp, YOOSE.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Service offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table LBS value chain
      • Table Advantages of LBS
      • Table Adoption of indoor LBS in Southeast Asia by industry
      • Table Digital technology penetration in Southeast Asia (millions)
      • Table Social media penetration in major Southeast Asian countries
    • Market size and forecast
      • Table Enterprise LBS market in Southeast Asia 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by technology
    • Market size and forecast
      • Table Enterprise LBS market in Southeast Asia by technology 2015-2020 ($ millions)
      • Table Enterprise indoor LBS market in Southeast Asia 2015-2020 ($ millions)
      • Table Enterprise outdoor LBS market in Southeast Asia 2015-2020 ($ millions)
  • Outdoor enterprise LBS market segmentation by application
    • Market size and forecast
      • Table Enterprise LBS market segmentation by application 2015-2020 ($ millions)
      • Table Enterprise LBS market in Southeast Asia by location-based search and advertising 2015-2020 ($ millions)
      • Table Enterprise LBS market in Southeast Asia by location-based tracking 2015-2020 ($ millions)
      • Table Enterprise LBS market in Southeast Asia by location-based navigation 2015-2020 ($ millions)
      • Table Enterprise LBS market in Southeast Asia by location-based infotainment 2015-2020 ($ millions)
      • Table Enterprise LBS market in Southeast Asia by analytics 2015-2020 ($ millions)
      • Table Enterprise LBS market in Southeast Asia by location-based games and augmented reality 2015-2020 ($ millions)
  • Market drivers
    • Table Mobile connections by region 2015
    • Table Market share of smartphone vendors in Southeast Asia 2015
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Investment in LBS ecosystem
      • Table Funding in LBS ecosystem
    • Mergers and acquisitions
    • Foursquare
    • HERE
    • Google
      • Table Google: Geographical segmentation by revenue 2014
    • Singtel
      • Table Singtel: Business segmentation by revenue 2015
    • TomTom
      • Table TomTom: Business segmentation
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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