About Enterprise LBS Market in Southeast Asia
LBS use geographic information system (GIS) technology and the Internet to track the location of users. User-initiated LBS requires an Internet connection to obtain location information and provide search results. Location-enabled mobile devices include smartphones, tablets, PNDs, and location-enabled in-dash devices fitted in vehicles.
LBS are used for finding places and routes, tracking, obtaining traffic updates and real-time directions, LBA, location-based shopping, location-enabled searches, and location-based infotainment. These services have a broad range of applications across industry sectors such as retail, automotive, manufacturing, healthcare, oil and gas, and aviation.
Most enterprises in domains such as retail, logistics, and food processing use location-based search and advertising platforms to minimize operational costs. Increasing competition in the business environment and lower margins are prompting enterprises to focus on a more targeted form of advertisement that would increase operational efficiency and profitability.
Technavio’s analysts forecast the enterprise LBS market in Southeast Asia to grow at a CAGR of 60.18% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the enterprise location-based services (LBS) market in Southeast Asia for 2016-2020.
The market is divided into the following segments based on technology:
Technavio Announces the Publication of its Research Report – Enterprise LBS Market in Southeast Asia 2016-2020
Technavio recognizes the following companies as the key players in the Enterprise LBS Market in Southeast Asia: Foursquare, Google, HERE, Singtel, and TomTom.
Other Prominent Vendors in the market are: Advanced Info Service, Burpple, Celcom Axiata Berhad, Digi Telecommunications, Globe Telecom, HungryGoWhere (Singtel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, PT XL Axiata, Qualcomm Technologies, Ruckus Wireless, ShowNearby, Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), Yelp, and YOOSE.
Commenting on the report, an analyst from Technavio’s team said: “The use of social networking sites such as Facebook, Twitter, and Flickr on mobile platforms is increasing rapidly worldwide. In addition, the use of LBS applications on smartphones is witnessing significant growth. Therefore, most of the handset manufacturers and LBS providers are developing applications that integrate location-enabled search with social networking sites. This integration helps users post updates on social networking sites with exact location information.”
According to the report, an important factor driving growth in this market is the increasing adoption of proximity-based advertising. Proximity-based mobile advertising provides numerous opportunities for businesses and also improves customer experience and engagement. The ability of proximity-based advertising to provide relevant offers and information to people and to help companies track data regarding the consumers at different locations will lead to the strong growth of the enterprise LBS market in Southeast Asia during the estimated period.
Further, the report states that since most LBS suites are hosted on open platforms to make computing simple, the security of user data is a serious concern.
Foursquare, Google, HERE, Singtel, TomTom, Advanced Info Service, Burpple, Celcom Axiata Berhad, Digi Telecommunications, Globe Telecom, HungryGoWhere (Singtel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, PT XL Axiata, Qualcomm Technologies, Ruckus Wireless, ShowNearby, Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), Yelp, YOOSE.
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