Enterprise Indoor Location-based Services Market in US 2019-2023
About this market
Advent of industry 4.0 to drive market growth. The advent of latest technologies such as 3D printing, additive manufacturing, AR, VR, and Big Data analytics is a positive pointer for industry 4.0. Technavio’s analysts have predicted that the enterprise indoor location-based services market in US will register a CAGR of nearly 43% by 2023.
The proximity marketing is emerging as a key strategy for marketers. With the help of proximity marketing, marketers are connecting with consumers through their mobile devices.
Privacy and security concerns
Security breaches are imminent in the current technologically advanced environment. Technological advances are accompanied by the risk to information security; therefore, it is a challenge for any enterprise to keep their IT systems safe and their data secure.
For the detailed list of factors that will drive and challenge the growth of the enterprise indoor location-based services market in US during the 2019-2023, view our report.
The market appears to be fragmented and with the presence of several companies including Alphabet and Apple the competitive environment is quite intense. Factors such as the rising proximity marketing and the advent of industry 4.0, will provide considerable growth opportunities to enterprise indoor location-based services manufactures. Airista Flow, Alphabet, Apple, Cisco Systems, and Hewlett Packard Enterprise Development are some of the major companies covered in this report.
Technavio Announces the Publication of its Research Report – Enterprise Indoor Location-based Services Market in US 2019-2023
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the advent of industry 4.0.”
According to the report, one of the major drivers for this market is the rising proximity marketing.
Further, the report states that one of the major factors hindering the growth of this market is the privacy and security concerns.
Hewlett Packard Enterprise Development
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