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Energy Drinks Market in Latin America 2019-2023

Energy Drinks Market in Latin America 2019-2023

About this market

The strengthening distribution network and collaborations are driving the energy drinks market growth during the forecast period. Several regional vendors are entering into distribution deals with regional distributors and collaborating with each other for marketing their products with greater efficiency. In addition, rapid infrastructure development in the region has also given traction to the growth of organized retailers including discount stores, supermarkets, hypermarkets, and convenience stores. As a result, the strengthening of distribution network and collaborations will help the vendors in efficiently marketing their products in Latin America. Technavio’s analysts have predicted that the energy drinks market will register a CAGR of over 15% by 2023.

Market Overview

The emergence of low-and medium-priced energy drinks in Latin America

The growth in the demand for and the popularity of cheaper energy drinks have further increased the adoption of energy drinks in the market, thereby driving the growth of the market.

Increasing demand for substitute products

The rising number of product launches in the energy drinks alternatives category in Latin America increases the options for consumers, which poses a significant threat to the growth of the energy drinks market in Latin America during the forecast period.

For the detailed list of factors that will drive and challenge the growth of the energy drinks market during 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several market players. Several vendors in the market have been focusing on including more natural ingredients in their energy drinks to meet the shifting consumer demand. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global food and beverages market
      • Table Segments of global food and beverages market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Regional market: Size and forecast 2018-2023 ($ millions)
      • Table Regional market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Sparkling energy drinks - Market size and forecast 2018- 2023
      • Table Sparkling energy drinks - Market size and forecast 2018-2023 ($ millions)
      • Table Sparkling energy drinks - Year-over-year growth 2019-2023 (%)
    • Still energy drinks - Market size and forecast 2018-2023
      • Table Still energy drinks - Market size and forecast 2018-2023 ($ millions)
      • Table Still energy drinks - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Brazil - Market size and forecast 2018-2023
      • Table Brazil - Market size and forecast 2018-2023 ($ millions)
      • Table Brazil - Year-over-year growth 2019-2023 (%)
    • Mexico - Market size and forecast 2018-2023
      • Table Mexico - Market size and forecast 2018-2023 ($ millions)
      • Table Mexico - Year-over-year growth 2019-2023 (%)
    • Peru - Market size and forecast 2018-2023
      • Table Peru - Market size and forecast 2018-2023 ($ millions)
      • Table Peru - Year-over-year growth 2019-2023 (%)
    • Rest of Latin America - Market size and forecast 2018-2023
      • Table Rest of Latin America - Market size and forecast 2018-2023 ($ millions)
      • Table Rest of Latin America - Year-over-year growth 2019-2023 (%)
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market Trends
    • Rising adoption of natural ingredients in energy drinks
    • Promotional campaigns and innovative marketing strategies
    • Growing consumption of low-calorie, non-carbonated, and sugar-free energy drinks
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • AJE
      • Table AJE - Vendor overview
      • Table AJE - Product segments
      • Table AJE - Organizational developments
      • Table AJE - Key offerings
    • Grupo Petrópolis
      • Table Grupo Petrópolis - Vendor overview
      • Table Grupo Petrópolis - Product segments
      • Table Grupo Petrópolis - Organizational developments
      • Table Grupo Petrópolis - Key offerings
    • Monster Energy Co.
      • Table Monster Energy Co. - Vendor overview
      • Table Monster Energy Co. - Business segments
      • Table Monster Energy Co. - Organizational developments
      • Table Monster Energy Co. - Geographic focus
      • Table Monster Energy Co. - Segment focus
      • Table Monster Energy Co. - Key offerings
    • Red Bull GmbH
      • Table Red Bull GmbH - Vendor overview
      • Table Red Bull GmbH - Product segments
      • Table Red Bull GmbH - Organizational developments
      • Table Red Bull GmbH - Key offerings
    • The Coca-Cola Co.
      • Table The Coca-Cola Co. - Vendor overview
      • Table The Coca-Cola Co. - Business segments
      • Table The Coca-Cola Co. - Organizational developments
      • Table The Coca-Cola Co. - Geographic focus
      • Table The Coca-Cola Co. - Segment focus
      • Table The Coca-Cola Co. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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