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Energy Drinks Market in Latin America 2017-2021

Energy Drinks Market in Latin America 2017-2021

About Energy Drinks



The energy drinks market in Latin America has been rapidly growing over the last few years, and the trend is expected to continue during the forecast period. The market's growth can be attributed to a number of drivers; some being the increased consumption of energy drinks among the younger population, launch of energy drinks with natural ingredients, and the inclusion of new types and flavors in energy drinks. Since energy drinks have a high content of caffeine and other stimulants, most consumers use them to stay alert at workplaces and playing fields.

Technavio’s analysts forecast the energy drinks market in Latin America to grow at a CAGR of 11.92% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the energy drinks market in Latin America for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Mexico
Technavio's report, Energy Drinks Market in Latin America 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Grupo Petrópolis
  • Monster Energy
  • PepsiCo
  • Red Bull
Other prominent vendors
  • AJE
  • Corporación Lindley
  • Empresas Polar
  • Montevideo Refrescos
  • Brasil Beverages
  • Postobon
  • Quala
Market driver
  • Increasing urbanization in Latin America
  • For a full, detailed list, view our report
Market challenge
  • Negative image of energy drinks among consumers
  • For a full, detailed list, view our report
Market trend
  • Launch of energy drinks made using natural ingredients
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Energy Drinks Market in Latin America 2017-2021

Technavio recognizes the following companies as the key players in the energy drinks market in Latin America: Grupo Petrópolis, Monster Energy, PepsiCo, and Red Bull.

Other Prominent Vendors in the market are: AJE, Corporación Lindley, Empresas Polar, Montevideo Refrescos, Brasil Beverages, Postobon, and Quala.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is launch of energy drinks made using natural ingredients. With the increasing consumer concerns regarding the health issues associated with the excessive consumption of energy drinks on a regular basis, vendors have now started to focus on producing energy drinks based on natural ingredients, like with extracts from organic guarana and organic raw green coffee beans.”

According to the report, one driver in the market is increasing urbanization in Latin America. The increasing urbanization in the countries in Latin America is yet another driver for the growth of the energy drinks market in the region. According to the World Bank, almost 77.1% of the total population in Latin America resides in urban areas. Latin America has the highest urban population in the world and it is set to grow in the future. Urbane consumers have started opting for energy drinks that can provide them with instant energy to cope up with their hectic lifestyles. Energy drinks are one of the most preferred ready-to-drink beverages for instant energy needs. Since consumers are looking for beverages that can be consumed instantly and come in ready-to-drink packaging, energy drinks are gaining traction over other caffeinated beverages like tea and coffee, as the latter need to be brewed before they can be consumed.

Further, the report states that one challenge in the market is negative image of energy drinks among consumers. Several harmful effects of the consumption of energy drinks have been reported in the region in recent times, owing to which, a negative image of the product has been created among consumers. This factor is a challenge for the market, and can restrict the market's growth rate in the coming years. It has been reported that the continuous consumption of energy drinks can cause several health problems and can even lead to premature deaths in healthy adults. To overcome such health impacts, players are ramping up their marketing activities and trying to bring out more natural energy drinks using ingredients such as organic Brazilian guarana and organic raw Brazilian coffee seed.

Companies Mentioned

Grupo Petrópolis, Monster Energy, PepsiCo, Red Bull, AJE, Corporación Lindley, Empresas Polar, Montevideo Refrescos, Brasil Beverages, Postobon, and Quala.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
      • Table Global energy drinks market 2016-2021 ($ billions)
  • Market landscape
    • Market overview
      • Table Energy drinks market in Latin America as a part of the global energy drinks market 2016
    • Energy drinks market in Latin America
      • Table Energy drinks market in Latin America - Market size and forecast 2016-2021 ($ billions)
      • Table Energy drinks market in Latin America - Year-over-year growth 2017- 2021 (%)
    • Five forces analysis
      • Table Five forces analysis 2016
  • Market segmentation by product
    • Segmentation by product
      • Table Energy drinks market in Latin America by product - Market share 2016-2021 (%)
    • Comparison by product
      • Table Comparison by product
    • Sparkling energy drinks market in Latin America
      • Table Sparkling energy drinks market in Latin America - Market size and forecast 2016-2021 ($ billions)
      • Table Sparkling energy drinks market in Latin America - Year-over-year growth 2017-2021 (%)
    • Still energy drinks market in Latin America
      • Table Still energy drinks market in Latin America - Market size and forecast 2016-2021 ($ billions)
      • Table Still energy drinks market in Latin America - Year-over-year growth 2017-2021 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Regional landscape
    • Key leading countries
      • Table Key leading countries
    • Brazil
      • Table Energy drinks market in Brazil 2016-2021 ($ millions)
    • Argentina
      • Table Energy drinks market in Argentina 2016-2021 ($ millions)
    • Mexico
      • Table Energy drinks market in Mexico 2016-2021 ($ millions)
    • Chile
      • Table Energy drinks market in Chile 2016-2021 ($ millions)
    • Colombia
      • Table Energy drinks market in Colombia 2016-2021 ($ millions)
    • Venezuela
      • Table Energy drinks market in Venezuela 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Launch of energy drinks made using natural ingredients
    • Increased scope of the organized distribution channel
    • Increasing use of energy drinks as a mixer for alcoholic beverages
  • Vendor landscape
    • Competitive scenario
      • Table Key vendors in energy drinks market in Latin America
      • Table Competitive assessment 2016
    • Grupo Petrópolis
      • Table Grupo Petrópolis in energy drinks market in Latin America
    • Monster Energy
      • Table Monster Energy: Nets sales comparison 2015 and 2016 ($ billions)
      • Table Monster Energy: Gross profit comparison 2015 and 2016 ($ billions)
      • Table Monster Energy: Business segmentation by revenue 2016
      • Table Monster Energy in energy drinks market in Latin America
    • PepsiCo
      • Table PepsiCo: Net revenue comparison 2015 and 2016 ($ billions)
      • Table PepsiCo: Operating profit comparison 2015 and 2016 ($ billions)
      • Table PepsiCo: Business segmentation by revenue 2016
      • Table PepsiCo in energy drinks market in Latin America
    • Red Bull
      • Table Red Bull in energy drinks market in Latin America
    • Other prominent vendors
  • Explore Technavio

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