Market Research Logo

Energy Drinks Market in the US 2015-2019

Energy Drinks Market in the US 2015-2019

About Energy Drinks

Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost. Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation.

Technavio's analysts forecast the energy drinks market in the US to grow at a CAGR of 11.42% in terms of revenue over the period 2014-2019.

Covered in this Report

The energy drinks market in the US can be segmented into three categories: liquid energy drinks, energy shots, and energy drink mixes.

Technavio's report, Residential Air Purifiers Market in China 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts; it also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  • Coca-Cola
  • Monster Beverage
  • PepsiCo
  • Red Bull
  • Rockstar
Other Prominent Vendors
  • Arizona Beverage
  • Celsius
  • DR Pepper Snapple Group
  • Kraft Foods
  • Living Essentials
  • National Beverage
  • SK Energy Shots
  • VPX/Redline Sports Nutrition
  • Xyience Xenergy
Market Driver
  • Changing Consumer Lifestyles
  • For a full, detailed list, view our report
Market Challenge
  • Stringent Government Regulations
  • For a full, detailed list, view our report
Market Trend
  • Growing Demand for Healthier Ingredients
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Energy Drinks Market in the US 2015-2019

Technavio recognizes the following companies as the key players in the energy drinks market in the US: Coca-Cola, Monster Beverage, PepsiCo, Red Bull and Rockstar

Other Prominent Vendors in the market are: Arizona Beverage, Celsius, DR Pepper Snapple Group, Kraft Foods, Living Essentials, National Beverage, SK Energy Shots, VPX/Redline Sports Nutrition and Xyience Xenergy

Commenting on the report, an analyst from Technavio’s team said: “Innovations in energy drinks have a direct impact on the consumption patterns of consumers. Consumers are seeking novel and more efficient drinks that are better suited to their needs and lifestyles. For instance, health-conscious Americans are opting for low- or no-calorie energy drinks. Consumers are also concerned about the after-effects of caffeine and sugar and are cautious about purchasing such energy drinks. Manufacturers have launched energy drinks containing natural ingredients such as extracts from organic raw green coffee beans and organic guarana (which boost physical and mental performance), ginseng, gingko biloba, and green tea. They are using natural sweeteners such as stevia in their energy drinks, which are not harmful to the body.”

According to the report, rapid urbanization means that many consumers in the US live hectic and fast-paced lifestyles. This has increased consumer dependence on energy drinks to give them instant energy and replenish their energy levels. These drinks contain stimulants such as caffeine with a blend of several other ingredients such as taurine, herbal extracts, methylxanthines, amino acids, and vitamin B. These ingredients provide instant energy as well as mental and physical stimulation to the body. These drinks are marketed as healthy alternatives to carbonated beverages, especially for health-conscious Americans.

Further, the report states that potential health problems and incidents associated with energy drinks compelled the US government to impose stringent policies to safeguard the health of consumers.

Companies Mentioned

Coca-Cola, Monster Beverage, PepsiCo, Red Bull, Rockstar, Arizona Beverage, Celsius, DR Pepper Snapple Group, Kraft Foods, Living Essentials, National Beverage, SK Energy Shots, VPX/Redline Sports Nutrition, Xyience Xenergy

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
      • Table Segmentation of Energy Drinks Market in US
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
    • Table Types of Beverage
  • Market Landscape
    • Market Overview
    • Market Size and Forecast
      • Table Energy Drinks Market in US 2014-2019 ($ billions)
    • Five Forces Analysis
  • Segmentation of Energy Drinks Market in US by Product
    • Table Segmentation of Energy Drinks Market in US by Product
    • Table Segmentation of Energy Drinks Market in US by Product 2014-2019
    • Canned/PET Bottled Energy Drinks Market in US
      • Market Size and Forecast
        • Table Canned/PET Bottled Energy Drinks Market in US 2014-2019 ($ billions)
    • Energy Shots Market in US
      • Market Size and Forecast
        • Table Energy Shots Market in US 2014-2019 ($ billions)
    • Energy Drink Mixes Market in US
      • Market Size and Forecast
        • Table Energy Drink Mixes Market in US 2014-2019 ($ billions)
  • Segmentation of Energy Drinks Market in US by Distribution Channel
    • Table Segmentation of Energy Drinks Market in US by Distribution Channel 2014
  • Buying Criteria
  • Market Growth Drivers
    • Table Major Drivers of Energy Drinks Market in US
  • Drivers and their Impact
  • Market Challenges
    • Table Major Challenges in Energy Drinks Market in US
  • Impact of Drivers and Challenges
  • Market Trends
    • Table Major Trends in Energy Drinks Market in US
  • Trends and Their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Market Share Analysis 2014
      • Table Segmentation of Energy Drinks Market in US by Vendor 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Coca-Cola
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Coca-Cola: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Coca-Cola: Business Segmentation by Revenue 2012 and 2013 ($ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Coca-Cola: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Monster Beverage
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Monster Beverage: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Monster Beverage: Business Segmentation by Revenue 2013 and 2014 ($ billion)
      • Geographical Segmentation by Revenue 2014
        • Table Monster Beverage: Geographical Segmentation by Revenue 2014
      • Recent Developments
      • SWOT Analysis
    • PepsiCo
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table PepsiCo: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table PepsiCo: Business Segmentation by Revenue 2012 and 2013 ($ million)
      • Geographical Segmentation by Revenue 2013
        • Table PepsiCo: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Red Bull
      • Key Facts
      • Business Overview
      • Business Categories
        • Table Red Bull: Business Categories
      • Recent Developments
      • SWOT Analysis
    • Rockstar
      • Key Facts
      • Business Overview
      • SWOT Analysis
  • Other Reports in this Series

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report