Education Technology Market in North America 2023-2027

Education Technology Market In North America 2023-2027


The education technology market in North America is forecasted to grow by USD 42987.69 mn during 2022-2027, accelerating at a CAGR of 13.37% during the forecast period. The report on the education technology market in North America provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the emergence of virtual schools, learning process enhancements in the academic sector, and increasing adoption of mobile learning.

Technavio's education technology market in North America is segmented as below:

By End-user
  • Business
  • Consumer
By Deployment
  • On-premises
  • Cloud
By Geographical Landscape
  • North America
This study identifies the growing inclination toward integrating ar, vr, and artificial intelligence (ai) in smart classrooms as one of the prime reasons driving the education technology market in North America growth during the next few years. Also, surge in demand for soft skills and communication-based programs and increased demand for distance learning will lead to sizable demand in the market.

The report on the education technology market in North America covers the following areas:
  • Education technology market in North America sizing
  • Education technology market in North America forecast
  • Education technology market in North America industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading education technology market in North America vendors that include Blackboard Inc., Chegg Inc., Coursera Inc., 2U Inc., Alphabet Inc., Instructure Holdings Inc., Microsoft Corp., Udacity Inc., ApplyBoard Inc., Think and Learn Pvt. Ltd., International Business Machines Corp., MAXHUB, PowerSchool Holdings Inc., Cornerstone OnDemand Inc., Simplilearn, Ellucian Co. LP, Skillsoft Corp., SkyPrep Inc., Promethean World Ltd., and Quizizz. Also, the education technology market in North America analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on North America: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
4 Historic Market Size
4.1 Education technology market in North America 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on education technology market in north America 2017 - 2021 ($ million)
4.2 End-user Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
4.3 Deployment mode Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Deployment mode Segment 2017 - 2021 ($ million)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 23: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 24: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 25: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 26: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 27: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 28: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by End-user
6.1 Market segments
Exhibit 29: Chart on End-user - Market share 2022-2027 (%)
Exhibit 30: Data Table on End-user - Market share 2022-2027 (%)
6.2 Comparison by End-user
Exhibit 31: Chart on Comparison by End-user
Exhibit 32: Data Table on Comparison by End-user
6.3 Business - Market size and forecast 2022-2027
Exhibit 33: Chart on Business - Market size and forecast 2022-2027 ($ million)
Exhibit 34: Data Table on Business - Market size and forecast 2022-2027 ($ million)
Exhibit 35: Chart on Business - Year-over-year growth 2022-2027 (%)
Exhibit 36: Data Table on Business - Year-over-year growth 2022-2027 (%)
6.4 Consumer - Market size and forecast 2022-2027
Exhibit 37: Chart on Consumer - Market size and forecast 2022-2027 ($ million)
Exhibit 38: Data Table on Consumer - Market size and forecast 2022-2027 ($ million)
Exhibit 39: Chart on Consumer - Year-over-year growth 2022-2027 (%)
Exhibit 40: Data Table on Consumer - Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by End-user
Exhibit 41: Market opportunity by End-user ($ million)
Exhibit 42: Data Table on Market opportunity by End-user ($ million)
7 Market Segmentation by Deployment
7.1 Market segments
Exhibit 43: Chart on Deployment - Market share 2022-2027 (%)
Exhibit 44: Data Table on Deployment - Market share 2022-2027 (%)
7.2 Comparison by Deployment
Exhibit 45: Chart on Comparison by Deployment
Exhibit 46: Data Table on Comparison by Deployment
7.3 On-premises - Market size and forecast 2022-2027
Exhibit 47: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
Exhibit 48: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
Exhibit 49: Chart on On-premises - Year-over-year growth 2022-2027 (%)
Exhibit 50: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
7.4 Cloud - Market size and forecast 2022-2027
Exhibit 51: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibit 52: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibit 53: Chart on Cloud - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Deployment
Exhibit 55: Market opportunity by Deployment ($ million)
Exhibit 56: Data Table on Market opportunity by Deployment ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 58: Chart on Market share By Geographical Landscape - 2022-2027 (%)
Exhibit 59: Data Table on Market share By Geographical Landscape - 2022-2027 (%)
9.2 Geographic comparison
Exhibit 60: Chart on Geographic comparison
Exhibit 61: Data Table on Geographic comparison
9.3 US - Market size and forecast 2022-2027
Exhibit 62: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 63: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 64: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 65: Data Table on US - Year-over-year growth 2022-2027 (%)
9.4 Canada - Market size and forecast 2022-2027
Exhibit 66: Chart on Canada - Market size and forecast 2022-2027 ($ million)
Exhibit 67: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
Exhibit 68: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibit 69: Data Table on Canada - Year-over-year growth 2022-2027 (%)
9.5 Mexico - Market size and forecast 2022-2027
Exhibit 70: Chart on Mexico - Market size and forecast 2022-2027 ($ million)
Exhibit 71: Data Table on Mexico - Market size and forecast 2022-2027 ($ million)
Exhibit 72: Chart on Mexico - Year-over-year growth 2022-2027 (%)
Exhibit 73: Data Table on Mexico - Year-over-year growth 2022-2027 (%)
9.6 Market opportunity By Geographical Landscape
Exhibit 74: Market opportunity By Geographical Landscape ($ million)
Exhibit 75: Data Table on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 76: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 77: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 78: Overview on factors of disruption
11.4 Industry risks
Exhibit 79: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 80: Vendors covered
12.2 Market positioning of vendors
Exhibit 81: Matrix on vendor position and classification
12.3 2U Inc.
Exhibit 82: 2U Inc. - Overview
Exhibit 83: 2U Inc. - Business segments
Exhibit 84: 2U Inc. - Key news
Exhibit 85: 2U Inc. - Key offerings
Exhibit 86: 2U Inc. - Segment focus
12.4 Alphabet Inc.
Exhibit 87: Alphabet Inc. - Overview
Exhibit 88: Alphabet Inc. - Business segments
Exhibit 89: Alphabet Inc. - Key news
Exhibit 90: Alphabet Inc. - Key offerings
Exhibit 91: Alphabet Inc. - Segment focus
12.5 ApplyBoard Inc.
Exhibit 92: ApplyBoard Inc. - Overview
Exhibit 93: ApplyBoard Inc. - Product / Service
Exhibit 94: ApplyBoard Inc. - Key offerings
12.6 Blackboard Inc.
Exhibit 95: Blackboard Inc. - Overview
Exhibit 96: Blackboard Inc. - Product / Service
Exhibit 97: Blackboard Inc. - Key offerings
12.7 Chegg Inc.
Exhibit 98: Chegg Inc. - Overview
Exhibit 99: Chegg Inc. - Product / Service
Exhibit 100: Chegg Inc. - Key news
Exhibit 101: Chegg Inc. - Key offerings
12.8 Cornerstone OnDemand Inc.
Exhibit 102: Cornerstone OnDemand Inc. - Overview
Exhibit 103: Cornerstone OnDemand Inc. - Product / Service
Exhibit 104: Cornerstone OnDemand Inc. - Key offerings
12.9 Coursera Inc.
Exhibit 105: Coursera Inc. - Overview
Exhibit 106: Coursera Inc. - Business segments
Exhibit 107: Coursera Inc. - Key offerings
Exhibit 108: Coursera Inc. - Segment focus
12.10 Instructure Holdings Inc.
Exhibit 109: Instructure Holdings Inc. - Overview
Exhibit 110: Instructure Holdings Inc. - Product / Service
Exhibit 111: Instructure Holdings Inc. - Key offerings
12.11 International Business Machines Corp.
Exhibit 112: International Business Machines Corp. - Overview
Exhibit 113: International Business Machines Corp. - Business segments
Exhibit 114: International Business Machines Corp. - Key news
Exhibit 115: International Business Machines Corp. - Key offerings
Exhibit 116: International Business Machines Corp. - Segment focus
12.12 MAXHUB
Exhibit 117: MAXHUB - Overview
Exhibit 118: MAXHUB - Product / Service
Exhibit 119: MAXHUB - Key offerings
12.13 Microsoft Corp.
Exhibit 120: Microsoft Corp. - Overview
Exhibit 121: Microsoft Corp. - Business segments
Exhibit 122: Microsoft Corp. - Key news
Exhibit 123: Microsoft Corp. - Key offerings
Exhibit 124: Microsoft Corp. - Segment focus
12.14 PowerSchool Holdings Inc.
Exhibit 125: PowerSchool Holdings Inc. - Overview
Exhibit 126: PowerSchool Holdings Inc. - Product / Service
Exhibit 127: PowerSchool Holdings Inc. - Key offerings
12.15 Simplilearn
Exhibit 128: Simplilearn - Overview
Exhibit 129: Simplilearn - Product / Service
Exhibit 130: Simplilearn - Key offerings
12.16 Think and Learn Pvt. Ltd.
Exhibit 131: Think and Learn Pvt. Ltd. - Overview
Exhibit 132: Think and Learn Pvt. Ltd. - Product / Service
Exhibit 133: Think and Learn Pvt. Ltd. - Key offerings
12.17 Udacity Inc.
Exhibit 134: Udacity Inc. - Overview
Exhibit 135: Udacity Inc. - Product / Service
Exhibit 136: Udacity Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 137: Inclusions checklist
Exhibit 138: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 139: Currency conversion rates for US$
13.4 Research methodology
Exhibit 140: Research methodology
Exhibit 141: Validation techniques employed for market sizing
Exhibit 142: Information sources
13.5 List of abbreviations
Exhibit 143: List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibits15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
Exhibits16: Chart on North America: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
Exhibits18: Historic Market Size - Data Table on education technology market in north America 2017 - 2021 ($ million)
Exhibits19: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
Exhibits20: Historic Market Size - Deployment mode Segment 2017 - 2021 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
Exhibits22: Five forces analysis - Comparison between 2022 and 2027
Exhibits23: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits24: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits25: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits26: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits27: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits28: Chart on Market condition - Five forces 2022 and 2027
Exhibits29: Chart on End-user - Market share 2022-2027 (%)
Exhibits30: Data Table on End-user - Market share 2022-2027 (%)
Exhibits31: Chart on Comparison by End-user
Exhibits32: Data Table on Comparison by End-user
Exhibits33: Chart on Business - Market size and forecast 2022-2027 ($ million)
Exhibits34: Data Table on Business - Market size and forecast 2022-2027 ($ million)
Exhibits35: Chart on Business - Year-over-year growth 2022-2027 (%)
Exhibits36: Data Table on Business - Year-over-year growth 2022-2027 (%)
Exhibits37: Chart on Consumer - Market size and forecast 2022-2027 ($ million)
Exhibits38: Data Table on Consumer - Market size and forecast 2022-2027 ($ million)
Exhibits39: Chart on Consumer - Year-over-year growth 2022-2027 (%)
Exhibits40: Data Table on Consumer - Year-over-year growth 2022-2027 (%)
Exhibits41: Market opportunity by End-user ($ million)
Exhibits42: Data Table on Market opportunity by End-user ($ million)
Exhibits43: Chart on Deployment - Market share 2022-2027 (%)
Exhibits44: Data Table on Deployment - Market share 2022-2027 (%)
Exhibits45: Chart on Comparison by Deployment
Exhibits46: Data Table on Comparison by Deployment
Exhibits47: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
Exhibits48: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
Exhibits49: Chart on On-premises - Year-over-year growth 2022-2027 (%)
Exhibits50: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
Exhibits51: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibits52: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibits53: Chart on Cloud - Year-over-year growth 2022-2027 (%)
Exhibits54: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
Exhibits55: Market opportunity by Deployment ($ million)
Exhibits56: Data Table on Market opportunity by Deployment ($ million)
Exhibits57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits58: Chart on Market share By Geographical Landscape - 2022-2027 (%)
Exhibits59: Data Table on Market share By Geographical Landscape - 2022-2027 (%)
Exhibits60: Chart on Geographic comparison
Exhibits61: Data Table on Geographic comparison
Exhibits62: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibits63: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibits64: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits65: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits66: Chart on Canada - Market size and forecast 2022-2027 ($ million)
Exhibits67: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
Exhibits68: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibits69: Data Table on Canada - Year-over-year growth 2022-2027 (%)
Exhibits70: Chart on Mexico - Market size and forecast 2022-2027 ($ million)
Exhibits71: Data Table on Mexico - Market size and forecast 2022-2027 ($ million)
Exhibits72: Chart on Mexico - Year-over-year growth 2022-2027 (%)
Exhibits73: Data Table on Mexico - Year-over-year growth 2022-2027 (%)
Exhibits74: Market opportunity By Geographical Landscape ($ million)
Exhibits75: Data Table on Market opportunity By Geographical Landscape ($ million)
Exhibits76: Impact of drivers and challenges in 2022 and 2027
Exhibits77: Overview on Criticality of inputs and Factors of differentiation
Exhibits78: Overview on factors of disruption
Exhibits79: Impact of key risks on business
Exhibits80: Vendors covered
Exhibits81: Matrix on vendor position and classification
Exhibits82: 2U Inc. - Overview
Exhibits83: 2U Inc. - Business segments
Exhibits84: 2U Inc. - Key news
Exhibits85: 2U Inc. - Key offerings
Exhibits86: 2U Inc. - Segment focus
Exhibits87: Alphabet Inc. - Overview
Exhibits88: Alphabet Inc. - Business segments
Exhibits89: Alphabet Inc. - Key news
Exhibits90: Alphabet Inc. - Key offerings
Exhibits91: Alphabet Inc. - Segment focus
Exhibits92: ApplyBoard Inc. - Overview
Exhibits93: ApplyBoard Inc. - Product / Service
Exhibits94: ApplyBoard Inc. - Key offerings
Exhibits95: Blackboard Inc. - Overview
Exhibits96: Blackboard Inc. - Product / Service
Exhibits97: Blackboard Inc. - Key offerings
Exhibits98: Chegg Inc. - Overview
Exhibits99: Chegg Inc. - Product / Service
Exhibits100: Chegg Inc. - Key news
Exhibits101: Chegg Inc. - Key offerings
Exhibits102: Cornerstone OnDemand Inc. - Overview
Exhibits103: Cornerstone OnDemand Inc. - Product / Service
Exhibits104: Cornerstone OnDemand Inc. - Key offerings
Exhibits105: Coursera Inc. - Overview
Exhibits106: Coursera Inc. - Business segments
Exhibits107: Coursera Inc. - Key offerings
Exhibits108: Coursera Inc. - Segment focus
Exhibits109: Instructure Holdings Inc. - Overview
Exhibits110: Instructure Holdings Inc. - Product / Service
Exhibits111: Instructure Holdings Inc. - Key offerings
Exhibits112: International Business Machines Corp. - Overview
Exhibits113: International Business Machines Corp. - Business segments
Exhibits114: International Business Machines Corp. - Key news
Exhibits115: International Business Machines Corp. - Key offerings
Exhibits116: International Business Machines Corp. - Segment focus
Exhibits117: MAXHUB - Overview
Exhibits118: MAXHUB - Product / Service
Exhibits119: MAXHUB - Key offerings
Exhibits120: Microsoft Corp. - Overview
Exhibits121: Microsoft Corp. - Business segments
Exhibits122: Microsoft Corp. - Key news
Exhibits123: Microsoft Corp. - Key offerings
Exhibits124: Microsoft Corp. - Segment focus
Exhibits125: PowerSchool Holdings Inc. - Overview
Exhibits126: PowerSchool Holdings Inc. - Product / Service
Exhibits127: PowerSchool Holdings Inc. - Key offerings
Exhibits128: Simplilearn - Overview
Exhibits129: Simplilearn - Product / Service
Exhibits130: Simplilearn - Key offerings
Exhibits131: Think and Learn Pvt. Ltd. - Overview
Exhibits132: Think and Learn Pvt. Ltd. - Product / Service
Exhibits133: Think and Learn Pvt. Ltd. - Key offerings
Exhibits134: Udacity Inc. - Overview
Exhibits135: Udacity Inc. - Product / Service
Exhibits136: Udacity Inc. - Key offerings
Exhibits137: Inclusions checklist
Exhibits138: Exclusions checklist
Exhibits139: Currency conversion rates for US$
Exhibits140: Research methodology
Exhibits141: Validation techniques employed for market sizing
Exhibits142: Information sources
Exhibits143: List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings