Education PC and Tablet Market in the US 2016-2020
Market outlook of the education PC and tablet market in the US
Technavio’s market research analyst predicts the education PC and tablet market in the US to grow at an impressive CAGR of approximately 21% during the forecast period. The introduction of stringent government initiatives that focuses on the deployment of educational hardware in K-12 schools is expected to spur the adoption of PCs and tablets in the education sector during the forecast period.
The recent culture of standardized testing is the key driver for the growth of this market. In the US, the government is focused on improving the quality of education through the adoption of standardized tests, which in turn is triggering growth in the education PC and tablet market. For instance, the enactment of the NCLB Act that stresses on a standards-based education system is also anticipated to foster market growth during the forecast period.
Competitive landscape and key vendors
The education PC and tablet market in the US is characterized by the presence of numerous small, medium, and large vendors that includes both international and regional players. The leading vendors in this market are expected to dominate the market irrespective of the intense competition during the forecast period.
The top vendors in the market are -
Technavio Announces the Publication of its Research Report – Education PC and Tablet Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the Education PC and Tablet Market in the US: Apple, Dell, HP, Lenovo, Microsoft and Samsung
Other Prominent Vendors in the market are: Alphabetics Computer Services, AsusTek, Compaq, HCL, IBM, LG, NEC, Sony, and Toshiba.
Commenting on the report, an analyst from Technavio’s team said: “Technologies such as the LMS and the LCMS are helping course content creators design an increasing range of online content. Therefore, as the majority of content is now available online, schools and colleges are using devices such as desktops and laptops for smooth content delivery to students as well as to encourage the sharing of online course materials.”
According to the report, factors such as government initiatives plays an important role in generating demand for PCs and tablets in the education sector in the US. The US government is focusing on the deployment of education hardware in K-12 schools. Also, the government's emphasis on improving the quality of education through a standardized test culture is triggering growth in the education PC and tablet market in the US.
Further, the report states that market growth may be hampered by the presence of various international players in the US market. These players are increasing the level of competition through the introduction of a variety of technologically advanced products that contain multiple features. As a result, they command a good share of the market, which may lead to price wars.
Apple, Dell, HP, Lenovo, Microsoft, Samsung, Alphabetics Computer Services, AsusTek, Compaq, HCL, IBM, LG, NEC, Sony, Toshiba.