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Education PC and Tablet Market in the US 2016-2020

Education PC and Tablet Market in the US 2016-2020

Market outlook of the education PC and tablet market in the US

Technavio’s market research analyst predicts the education PC and tablet market in the US to grow at an impressive CAGR of approximately 21% during the forecast period. The introduction of stringent government initiatives that focuses on the deployment of educational hardware in K-12 schools is expected to spur the adoption of PCs and tablets in the education sector during the forecast period.

The recent culture of standardized testing is the key driver for the growth of this market. In the US, the government is focused on improving the quality of education through the adoption of standardized tests, which in turn is triggering growth in the education PC and tablet market. For instance, the enactment of the NCLB Act that stresses on a standards-based education system is also anticipated to foster market growth during the forecast period.

Competitive landscape and key vendors

The education PC and tablet market in the US is characterized by the presence of numerous small, medium, and large vendors that includes both international and regional players. The leading vendors in this market are expected to dominate the market irrespective of the intense competition during the forecast period.

The top vendors in the market are -

  • Apple
  • Dell
  • HP
  • Lenovo
  • Microsoft
  • Samsung
Other prominent vendors in the market include Alphabetics Computer Services, AsusTek, Compaq, HCL, IBM, LG, NEC, Sony, and Toshiba.

Segmentation by product and analysis of the education PC and tablet market in the US
  • Desktop
  • Laptop
  • Tablet
  • All-in-one PC
In this market research, Technavio market research analysts have estimated the education tablets segment to account for the largest market share during the predicted period. Advantages of its long battery life, small size, and the presence of a touch screen are estimated to augment its adoption for educational purposes during the forecast period.

Segmentation by end user and analysis of the education PC and tablet market in the US
  • K-12
  • Higher education
The K-12 educational segment accounted for more than 69% of the overall market share during the forecast period. The high popularity of blended learning in the K-12 segment is an important factor that impels the prospects for growth in this segment during the predicted period.

Key questions answered in the report include
  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the education PC and tablet market in the US?
  • What are the key market trends impacting the growth of the education PC and tablet market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the education PC and tablet market in the US?
  • What are the key outcomes of the five forces analysis of the education PC and tablet market in the US?
Related reports
  • Europe Education Technology Market 2015-2019
  • USA Education Technology Virtual Schools Market 2015-2019
  • Global Digital Classroom Market 2015-2019
  • Global Education PC Market 2015-2019


Press Release

Technavio Announces the Publication of its Research Report – Education PC and Tablet Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the Education PC and Tablet Market in the US: Apple, Dell, HP, Lenovo, Microsoft and Samsung
Other Prominent Vendors in the market are: Alphabetics Computer Services, AsusTek, Compaq, HCL, IBM, LG, NEC, Sony, and Toshiba.
Commenting on the report, an analyst from Technavio’s team said: “Technologies such as the LMS and the LCMS are helping course content creators design an increasing range of online content. Therefore, as the majority of content is now available online, schools and colleges are using devices such as desktops and laptops for smooth content delivery to students as well as to encourage the sharing of online course materials.”
According to the report, factors such as government initiatives plays an important role in generating demand for PCs and tablets in the education sector in the US. The US government is focusing on the deployment of education hardware in K-12 schools. Also, the government's emphasis on improving the quality of education through a standardized test culture is triggering growth in the education PC and tablet market in the US.
Further, the report states that market growth may be hampered by the presence of various international players in the US market. These players are increasing the level of competition through the introduction of a variety of technologically advanced products that contain multiple features. As a result, they command a good share of the market, which may lead to price wars.

Companies Mentioned

Apple, Dell, HP, Lenovo, Microsoft, Samsung, Alphabetics Computer Services, AsusTek, Compaq, HCL, IBM, LG, NEC, Sony, Toshiba.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research Methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • US economic overview
    • Table US GDP per capita 2014-2019 ($)
    • Table US GDP 2009-2014 ($ trillions)
    • Unemployment
      • Table US unemployment rate (2010-2015)
      • Table Contribution to US GDP by sector 2013
      • Table Contribution of the private and public sector to US GDP: 2014
    • Inflation
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Education PC and tablet market in US 2015-2020 ($ millions)
      • Table Education PC and tablet market in US 2015-2020 (millions of units)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Education PC and tablet market in US by product
    • Market share by revenue
      • Table Education PC and tablet market in US by product 2015
      • Table Education PC and tablet market in US by product 2020
      • Table Education desktops market in US 2015-2020 ($ millions)
      • Table Education laptops market in US 2015-2020 ($ millions)
      • Table Education tables market in US 2015-2020 ($ millions)
      • Table Education all-in-one PCs market in US 2015-2020 ($ millions)
    • Market share by unit shipments
      • Table Education PC and tablet market in US by product 2015
      • Table Education PC and tablet market in US by product 2019
      • Table Education PC and tablet market in US by product 2015-2020 (millions of units)
      • Table Education PC and tablet market in US by product 2015-2020
      • Table Education tablets market in US 2015-2020 (millions of units)
      • Table Education laptops market in US 2015-2020 (millions of units)
      • Table Education desktops market in US 2015-2020 (millions of units)
      • Table Education all-in-one PCs market in US 2015-2020 (millions of units)
  • Market segmentation by end-user
    • Education PC and tablet market in US by end-user
      • Table Education PC and tablet market in US by end-user 2015
  • Market drivers
    • Government initiatives
    • Culture of standardized testing
    • Digitization of learning content
    • Focus on K-12 and pre-K-12 schools
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Intense competition among vendors
    • Faculty recruitment and training
    • Digital safety
    • Opposition to learning with electronic devices
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Advances in content development technologies
    • Emphasis on classroom technology
    • Shift toward personalized learning
    • Usage by teachers and administrative staff
  • Vendor landscape
    • Competitive scenario
    • Market vendor analysis 2014
    • Other prominent vendors
  • Key vendor analysis
    • Apple
      • Table Apple: Business segmentation by revenue 2014
      • Table Apple: Product segmentation by revenue 2014
      • Table Apple: Product segmentation by revenue 2013 and 2014 ($ billions)
    • Dell
    • HP
    • Lenovo
      • Table Lenovo: Business segmentation by revenue 2015
      • Table Lenovo: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Lenovo: Geographical segmentation by revenue 2015
      • Table Lenovo: Geographical segmentation by revenue 2014 and 2015
    • Microsoft
      • Table Microsoft: Business segmentation by revenue 2015
      • Table Microsoft: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Microsoft: Geographical segmentation by revenue 2015
    • Samsung
      • Table Samsung: Business segmentation by revenue 2014
  • Other prominent vendors
    • Alphabetics Computer Services
    • AsusTek Computer
    • Compaq
    • HCL Technologies
    • IBM
    • LG Electronics
    • NEC
    • Sony
    • Toshiba
  • Appendix
    • List of abbreviations
  • Explore Technavio

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