ELT Market in China 2017-2021
Training for the English language is predominant in the global language learning market. This is because the language is essential for various practical applications. However, the rising importance of other languages will also contribute to the market growth. Globalization of businesses and staggering growth of emerging economies have placed few native languages such as Chinese, Japanese and other similar languages on the international map. As a result, prospective candidates seeking job opportunities, away from their domicile, in other nations are expected to be well-versed with the respective native language. This development has triggered the rise in demand for language training courses in Mandarin, English, French, Spanish, and Arabic.
Technavio’s analysts forecast the ELT market in China to grow at a CAGR of 21.93% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the ELT market in China for 2017-2021. To calculate the market size, the report considers the sales and volume of the services market.Technavio's report, ELT Market in China 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – ELT Market in China 2017-2021
Technavio recognizes the following companies as the key players in the ELT market in China: Berlitz, ChinaEDU, Disney English, EF Education First, iTutorGroup, New Oriental Education & Technology Group, Pearson ELT, Sprout4Future, TAL Education Group, and Xueda Education Group
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing number of ELTs in Tier-2 cities. The ELT market in China is fragmented in nature with many local and international players operating in the market. The competition in the market is very high in Tier-1 cities and is reaching the stage of saturation with many organized and well-established players operating in Tier-1 cities in China such as Beijing, Guangzhou, and other Tier-1 cities.”
According to the report, one of the major drivers for this market is Increased private investment in online English training vendors. Owing to the increasing popularity and the growing demand for English language learning in China, an unprecedented amount of venture capital (VC) is being invested in online education companies in China. As a result, these extensive investments enable ELT vendors in expanding at an accelerated rate. Shanghai-based TutorGroup obtained $200 million in November 2015 from Alibaba.
Further, the report states that one of the major factors hindering the growth of this market is Availability of increasing number of open-source materials. Vendors providing ELT are facing a significant threat from other vendors who have been providing free ELT. These open sources are generally in terms of MOOCs. Online vendors such as Duolingo, Memrise, and Bussuu provide ELT to students for free of cost. These courses include the content from the basic level to the intermediate level. However, the advanced level courses are charged a certain fee varying to a few dollars. The ABCmouse English Language Learning app helps children between 3 and 8 years in learning English. Duolingo and Memrise help students in active learning through the use of gamification. In addition, there are varieties of eBooks and online videos that correspond to teaching the basics of English in China. In addition, MOOCs are holistic in nature, covering broad aspects of a given subject. Therefore, for certain online courses, users prefer to enroll in the relevant open-source.
Berlitz, ChinaEDU, Disney English, EF Education First, iTutorGroup, New Oriental Education & Technology Group, Pearson ELT, Sprout4Future, TAL Education Group, and Xueda Education Group