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Dishwashing Detergent Market in Europe - Market Research 2015-2019

Dishwashing Detergent Market in Europe - Market Research 2015-2019

Market analysis of the dishwashing detergent market in Europe

Technavios market research analyst estimates the dishwashing detergent market in Europe to witness a steady growth and reach a revenue of around USD 5 billion during the forecast period. The introduction of new products such as bar detergents and liquid hand dishwashing detergents, catering to the needs of the consumers is driving the growth of this market in Europe.

The innovation in packaging has also enabled the growth of this market. Many vendors have introduced dishwashing detergent products in recyclable containers catering to the demand for eco-friendly products. Stand-up pouches with spouts attached to the top have also gained popularity. These pouches reduce the cost of transportation and maximize shelf space in supermarkets and hypermarkets.

Product segmentation and analysis of the dishwashing detergent market in Europe

Automatics dishwasher detergent
Hand dishwashing detergent
The research report predicts the automatic segment to account for nearly 61% of the market shares by the end of 2019. As a result of the lifestyle changes, the penetration of dishwashers is expected to increase during the forecast period, resulting in a higher market growth for this segment.

Segmentation by retail format and analysis of the dishwashing detergent market in Europe

Hypermarkets and supermarkets
Independent retailers
Pharmacies and drugstores
Convenience stores
Cash and Carry stores
Department stores
During 2014, hypermarkets and supermarkets accounted for the largest contribution of around 64% of the revenue generated in the market.

Segmentation by key customer and analysis of the dishwashing detergent market in Europe

Commercial
Household
Households accounted for the bulk of the market share during 2014. The research report predicts a shift from hand dishwashing detergent to automatic dishwashing detergents among households during the forecast period.

Competitive landscape and key vendors

The dishwashing detergent market in Europe is highly competitive with the presence of multiple well-established suppliers. Vendors in this market compete on the basis of product differentiation, portfolio, and pricing.

The leading vendors in the market are

Colgate-Palmolive
Henkel
Procter & Gamble
Reckitt Benckiser
Unilever
Other vendors in the market include ACS Manufacturing, Citra Solv, Clorox, Ensar Foreign Trade, Finish, Guangzhou Liby, iHerb, Kao, Morning Fresh, SC Johnson & Son, SerVaas Laboratories, Seventh Generation, and Shanghai White Cat.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the dishwashing detergent market in Europe
What are the key market trends impacting the growth of the dishwashing detergent market in Europe
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the dishwashing detergent market in Europe
What are the key outcomes of the five forces analysis of the dishwashing detergent market in Europe
Technavio also offers customization on reports based on specific client requirement.

Related reports

Global Dishwashing Detergent Market 2015-2019
Global Dishwasher Market 2015-2019
Global Laundry Care- Market Research 2015-2019


Press Release

Technavio Announces the Publication of its Research Report Global Dish Detergent Market in Europe 2015-2019
Technavio recognizes the following companies as the key players in the Global Dish Detergent Market in Europe: Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser and Unilever
Other Prominent Vendors in the market are: ACS Manufacturing, Citra Solv, Clorox, Ensar Foreign Trade, Finish, Guangzhou Liby, iHerb, Kao, Morning Fresh, SC Johnson & Son, SerVaas Laboratories, Seventh Generation, and Shanghai White Cat.
Commenting on the report, an analyst from Technavios team said: There are many innovations underway in the packaging of dishwashing detergents to help reduce transportation cost and environmental damage. Also, there is rise in demand for eco-friendly dishwashing detergents.
According to the report, apart from the basic function of cleaning utensils, consumers demand for multiple benefits like odor relief and anti-bacterial protection in dishwashing detergents. Detergents with fragrance, such as Fairy Aromatics, are also gaining popularity in the market. Ongoing demand from the hospitality sector is an important growth factor for automatic dishwashing detergents.
Further, the report states that rising raw materials prices is a major challenge to market growth, as manufacturers need to strike a balance between price and quality of the products.

Companies Mentioned

Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser, Unilever, ACS Manufacturing, Citra Solv, Clorox, Ensar Foreign Trade, Finish, Guangzhou Liby, iHerb, Kao, Morning Fresh, SC Johnson & Son, SerVaas Laboratories, Seventh Generation, Shanghai White Cat.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Market overview of dishwashing detergent market in Europe
    • Market size and forecast
      • Table Dishwashing detergent market in Europe 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Demographic profile
    • Summary
      • Table Largest countries in Europe by area
      • Table Europe GDP per capita 2009-2014 ($)
      • Table Overview of 10 European countries
  • Household care market
    • Market overview
      • Table Household care market in Europe 2014
  • Market segmentation by product type
    • Market overview
      • Table Dishwashing detergent market in Europe by product type 2014
    • Automatic dishwasher detergent market in Europe
      • Table Automatic dishwasher detergent market in Europe 2014-2019 ($ billions)
    • Hand dishwashing detergent market in Europe
      • Table Hand dishwashing detergent market in Europe 2014-2019 ($ billions)
  • Market segmentation by key customer segment
    • Market overview
      • Table Dishwashing detergent market in Europe by key customer segment 2014
  • Market segmentation by retail format
    • Table Dishwashing detergent market in Europe sales segmentation by retail format 2014
  • Key leading countries
    • Table Key leading countries
  • Market drivers
    • Table Drivers for dishwashing detergent market in Europe
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Challenges for dishwashing detergent market in Europe
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Trends in dishwashing detergent market in Europe
  • Vendor landscape
    • Market overview
      • Table Key vendors in dishwashing detergent market in Europe 2014 (revenue %)
      • Table Key leading brands in dishwashing detergent market in Europe 2014 (revenue %)
    • Other prominent vendors
  • Key vendor analysis
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Business segmentation by revenue 2014
      • Table Colgate-Palmolive: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Colgate-Palmolive: Geographical segmentation by revenue 2014
    • Henkel
      • Table Henkel: Business/product segmentation by revenue 2014
      • Table Henkel: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Henkel: Geographical segmentation by revenue 2014
    • Procter & Gamble (P&G)
      • Table P&G: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2014
    • Reckitt Benckiser Group
      • Table Reckitt Benckiser Group: Business segmentation by 2014
      • Table Reckitt Benckiser Group: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Reckitt Benckiser Group: Geographical segmentation by revenue 2014
    • Unilever
      • Table Unilever: Business segmentation by revenue 2014
      • Table Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2014
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