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Department Stores in Germany 2016-2020

Department Stores in Germany 2016-2020

About Department Stores in Germany

The retail industry can be divided into two broad segments on the basis of the channel of operation: brick-and-mortar retail format (or, store-based retail formats/offline retail format), and online retail format. Online retail is a part of B2C e-commerce and typically refers to commercial activities over the Internet. The retail industry is also classified into traditional retail and organized retail, on the basis of the business structure and retail space formation. Major retail formats of the organized retail sector are specialized stores, department stores, supermarkets, and hypermarkets

Technavio’s analysts forecast the department stores in Germany to grow at a CAGR of 0.69% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the department stores in Germany for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of products to individual customers by the department stores in Germany.Technavio's report, Department Stores in Germany 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Breuninger
  • C&A
  • GALERIA Kaufhof
  • Karstadt Warenhaus
  • Woolworth
Other prominent vendors
  • Galeries Lafayette
  • Peek & Cloppenburg
  • Hema
  • Ludwig Beck
  • Müller
  • Apropos
  • Marimekko
  • Zara
  • Mitsukoshi
  • Manufactum
  • Strauss Innovation
Market driver
  • Favorable micro-location and concept of having everything under one roof
  • For a full, detailed list, view our report
Market challenge
  • Changing buying behavior due to increasing internet retailing and e-commerce
  • For a full, detailed list, view our report
Market trend
  • Omni-channel capabilities to support department stores
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Department Stores in Germany 2016-2020

Technavio recognizes the following companies as the key players in the Department Stores in Germany: Breuninger, C&A, GALERIA Kaufhof, Karstadt Warenhaus, and Woolworth

Other Prominent Vendors in the market are: Galeries Lafayette, Peek & Cloppenburg, Hema, Ludwig Beck, Müller, Apropos, Marimekko, Zara, Mitsukoshi, Manufactum, and Strauss Innovation

Commenting on the report, an analyst from Technavio’s team said: “It is estimated that four among every five people buying fashion products like clothes and shoes in the country still make physical in-store purchases. However, the shoppers in the country are increasingly combining traditional and online channels while making purchases. Thus, the importance of omnichannel retailing in attracting consumers is increasing. Leading department stores in the country such as GALERIA Kaufhof are trying to build online presence, improve their digital profiles, and attract customers with the launch of mobile and web-based services. GALERIA Kaufhof is integrating department stores and e-commerce by equipping in-store staff with tablet and computers for online ordering.”

According to the report, micro-location factors play a more significant role in shaping the success of most retail properties than macro-location factors. This is also true for department stores. However, micro-locations with unfavorable macro locations do not appeal to consumers. In Germany, department stores are mostly located on popular streets. These streets are well-equipped with infrastructure and are, thus, easily accessible by consumers. Thus, the micro-location factors of most department stores in Germany are favorable and attract consumers.

Further, the report states that vertically integrated international brands like Primark, Uniqlo, Forever 21, and Reserved are opening stores in the country's prime locations. These brands are impressing consumers with their retail experience, service, and quality. They are able to do this as they have complete ownership of their overall manufacturing and distribution process. Department stores are lagging behind these brands mainly in the fields of product display, the positioning of assortments, maintenance of latest stock and replacement stock. Thus, while these retailers are gaining market share, the sales of department stores are declining



Companies Mentioned

Breuninger, C&A, GALERIA Kaufhof, Karstadt Warenhaus, Woolworth, Galeries Lafayette, Peek & Cloppenburg, Hema, Ludwig Beck, Müller, Apropos, Marimekko, Zara, Mitsukoshi, Manufactum, Strauss Innovation

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Segmentation of department stores by product categories
    • Top-vendor offerings
      • Table Product offerings by key leading department stores in Germany
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Global retail market situation
      • Table Strengths and weaknesses of global retail market 2015
    • German retail market situation
      • Table Overall retail goods market in Germany by value 2015-2020 ($ billions)
  • Germany profile
    • Table Germany, a saturated market for retail
    • Table Population by age group (%)
    • Table GDP (% of nominal gross value)
    • Table Retail contribution to GDP (nominal) 2015
  • Market landscape
    • Market overview
      • Retail in Europe
        • Table Overall retail goods market in Europe by country (%)
    • Retail market in Germany
      • Table Overall retail goods market in Germany by value 2015-2020 ($ billions)
      • Table Retail goods market in Germany by value through online retail channel 2015-2020 ($ billions)
      • Table Comparison of organized and unorganized retail sectors in different countries
      • Table Retail market in Germany through online and other retail formats 2015 (%)
  • Retail distribution channels in Germany
    • Table Retail distribution channels in Germany by sales value 2015 (%)
    • Table Retail distribution channels in Germany by sales value 2020 (%)
    • Global department stores
    • Department stores in Germany
      • Table Comparison of department store sales between Germany and France (% of overall retail sales)
      • Table Prime high-street rents in cities with department store(s) (Euros per square meter) 2015
    • Market size and forecast
      • Table Retail sales through department stores and other retail channels in Germany 2015 ($ billions)
      • Table Retail sales by value in Germany through department stores 2015-2020 ($ billions)
      • Table Ownership structure of department store properties in Germany 2015
    • Consumer insights on mid-market brick-and-mortar format
    • Consumers insights for online shopping Advantages and disadvantages of department stores in Germany that target the mid-market consumer segment
    • Important factors that Germans consider when shopping from foreign online retailers (comparison with UK and France)
      • Table Factors Germans consider when shopping online from foreign online retailers
      • Table Effects of bad customer service of E-commerce retailers on German shoppers
    • Key factors for the success of department stores
    • Strength of department store retail format
    • Key strategies for revival of department stores in Germany
    • Revival strategies can lead to market share gain during the forecast period
      • Table Retail sales by value in Germany through department stores if revival strategies are implemented 2015-2020 ($ billions)
      • Table Top countries for luxury goods by value
    • Premium and high-end department stores in matured markets
      • Table Department store sales performance in matured European markets by positioning (represented on a scale that tends toward positive, neutral, and negative)
      • Table Department store operating margins in mature European markets by positioning (represented on a scale that tends toward positive, neutral, and negative)
    • Greater focus on select product categories
      • Table Preferred purchasing channels for different product categories
    • Five forces analysis
      • Table Five forces analysis
  • Segmentation of department store value sales by product categories
    • Table Department store value sales by product categories 2015 (%)
    • Clothing and footwear
    • Homeware and kitchenware, home décor, furniture, and home improvement
    • Home and kitchen appliances, personal care products, and consumer electronics
    • Bags, wallets, and luggage
    • Watches and jewelry
    • Cosmetics and fragrances
    • Toys
    • Other general goods
  • Geographical segmentation
    • Top shopping metropolis
      • Table Popular retail streets in Berlin
      • Table Department stores in other popular metropolis
      • Table Retail transaction volume in top cities in Germany 2015
  • Market drivers
    • Favorable micro-location and concept of having everything under one roof
    • Positioning of department stores as high-end stores with wide product assortment
    • Promotions like bundled prices, volume discounts, and seasonal sales
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Emergence of vertically integrated international brands
    • Increasing competition from other retail formats
    • Changing buying behavior due to increasing internet retailing and e-commerce
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Omni-channel capabilities to support department stores
      • Table Segmentation by preference for retail channels in Germany 2015 (fashion products and accessories)
      • Table Omni-channel requirements
    • Overall renovation of department stores
  • Vendor landscape
    • Competitive scenario
      • Table Challenges for department stores in Germany
    • Department store landscape in Germany
    • Key developments in retail to leverage on
      • Table Merchandising management
    • Vendor share analysis
      • Table Market share of key department store players in Germany 2015 (%)
  • Key vendor analysis
    • Breuninger
      • Table Breuninger: Product portfolio
    • C&A
    • GALERIA Kaufhof
      • Table GALERIA Kaufhof: Product portfolio
    • Karstadt Warenhaus
      • Table Karstadt Warenhaus: Product portfolio
    • Woolworth
      • Table Woolworth: Product Portfolio
    • Other prominent vendors
  • Explore Technavio

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