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Deodorant Market in the US 2015-2019

Deodorant Market in the US 2015-2019

About deodorant

Deodorants fall under the broad category of cosmetics. They are categorized into four different variants based on its physical appearance:sprays, roll-on, sticks and solid deodorant, and other deodorants (includes wipes, gels, and creams). Deodorants act as antiperspirant products and are considered as a drug by the US FDA. They contribute only 4.13% to the cosmetics market revenue in the US.

Technavio's analysts forecast the deodorant market in the US to grow at a CAGR of 5.62% over the period 2014-2019.

Covered in this report

The report covers the current scenario and the growth prospects of the deodorant market in the US for 2015-2019. To calculate the market size, the report considers revenue generated through the retail sales of various deodorants, which include:

  • Deodorant sprays
  • Roll-on deodorants
  • Sticks & solid deodorants
  • Other deodorants (cream, gel, pumps, and wipes)
Technavio's report, Deodorant Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the deodorant market in the US and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.Key vendors
  • Henkel
  • Kao Corporation
  • L'Oréal
  • Procter & Gamble
Other prominent vendors
  • Beiersdorf Global
  • Church & Dwight
  • Helen of Troy
  • Kao USA
  • Reckitt Benckiser
  • Tom's of Maine
Key market driver
  • Increased demand for antiperspirant products
  • For a full, detailed list, view our report
Key market challenge
  • Adverse health effects
  • For a full, detailed list, view our report
Key market trend
  • High demand for organic and natural products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Deodorant Market in the US 2015-2019
Technavio recognizes the following companies as the key players in the Deodorant Market in the US: Unilever, P&G, Henkel, Colgate Palmolive and Revlon
Other Prominent Vendors in the market are: Church & Dwight, Beiersdorf, Helen of Troy, Kao USA, Reckitt Benckiser, and Tom's of Maine.
Commenting on the report, an analyst from Technavio’s team said: “Consumers today show a preference for natural and organic products, more so personal care products. Deodorant manufacturers have been quick to capitalize on this trend. Gillette Clinical Endurance by P&G and Arm & Hammer Essentials Natural Deodorant by Church & Dwight are some of the major natural deodorants in the US market.”
According to the report, growing health consciousness and the desire to look and stay fit have led to more people taking up sports and outdoor activities. There has also a considerable increase in people working out in gyms. This has had a positive impact on the demand for antiperspirants and deodorants. Antiperspirants prevent sweating and the resultant body odor.
Further, the report states that growing concern regarding the health risks of deodorants is a major barrier to market growth.

Companies Mentioned

Unilever, P&G, Henkel, Colgate Palmolive, Revlon, Church & Dwight, Beiersdorf, Helen of Troy, Kao USA, Reckitt Benckiser, Tom's of Maine.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Challenges versus market development
  • Market landscape
    • Market overview
      • Table Deodorants product categories
    • Market size and forecast by revenue
      • Table Deodorant market in US 2014-2019 ($ billions)
    • Per capita expenditure on deodorants in the US
      • Table Per capita expenditure on deodorants in US 2014-2019 ($)
    • Market size and forecast by volume
      • Table Deodorant market in US 2014-2019 (millions of gallons)
      • Table Per capita consumption of deodorants in US 2014-2019 (ounces)
      • Table Revenue and volume growth rate comparison of deodorants in US 2014-2019
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Deodorant market in US by product category
      • Table Deodorant market in US by product category 2014 and 2019
      • Table Deodorant market in US by product category 2014-2019 ($ millions)
      • Table Deodorant sprays market in US 2014-2019 ($ billions)
      • Table Per capita expenditure on deodorant sprays in US 2014-2019 ($)
      • Table Roll-on deodorants market in US 2014-2019 ($ millions)
      • Table Per capita expenditure on roll-on deodorants in US 2014-2019 ($)
      • Table Sticks & solid deodorants market in US 2014-2019 ($ millions)
      • Table Per capita expenditure on stick and solid deodorants in US 2014-2019 ($)
      • Table Other deodorants market in US 2014-2019 ($ millions)
      • Table Per capita expenditure on other deodorants in US 2014-2019 ($)
  • Market drivers
    • Table Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Market trends
  • Vendor landscape
    • Competitive scenario
    • Vendor share analysis 2014
      • Table Deodorant market in the US by vendors share 2014
      • Table Leading brands of deodorant in the US in 2014
    • Other prominent vendors
  • Key vendor analysis
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Business segmentation by revenue 2014
      • Table Colgate-Palmolive: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Colgate-Palmolive: Geographical segmentation by revenue 2014
    • Henkel
      • Table Henkel: Business segmentation by revenue 2014
      • Table Henkel: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Henkel: Geographical segmentation by revenue 2014
    • P&G
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Revlon
      • Table Revlon: Business segmentation 2014 by revenue
      • Table Revlon: Business segmentation by revenue 2013 and 2014 ($ millions)
      • Table Revlon: Geographical segmentation by revenue 2014
    • Unilever
      • Table Unilever: Business/product segmentation by revenue 2014
      • Table Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2014
  • Appendix
    • List of abbreviations
  • Explore Technavio

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