DTT is an advanced and upgraded version of analog TV. DTT offers land-based broadcasting services using radio signals for transmission, eliminating the need for satellites. These signals can be received using antennas and tuners. DTT offers various benefits over analog TV and is the largest free-to-air TV platform.
Technavio's analysts forecast the DTT market in the US to grow at a CAGR of 6.21% over the period 2014-2019.
Covered in this report
This report covers the present scenario and growth prospects of the digital terrestrial transmission (DTT) market in the US for 2015-2019. To calculate the market size, the report considers revenue generated from subscriptions of DTT and revenue from advertising.The market is highly fragmented with the presence of large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.
Technavio's report, DTT Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the DTT market in the US and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Digital Terrestrial Transmission Market in the US 2015-2019
Technavio recognizes the following companies as the key players in the Digital Terrestrial Transmission Market in the US: CBS, Fox, NBCUniversal, Time Warner Cable and Viacom
Other Prominent Vendors in the market are: American Broadcasting, Azteca, PBS, Telemundo, the CW, and the Walt Disney.
Commenting on the report, an analyst from Technavio’s team said: “The evolution of pick-and-pay services is a trend in the market. Pick-and-pay services enable customers to select and pay for only those channels they are interested in watching and therefore subscribing to. Many vendors in this market are likely to implement the pick-and-pay strategy, freeing customers from traditional bundled services. This would enable vendors to stabilize the high subscriber churn rate caused by OTT services.”
According to the report, increased bundling of services is a driver for the market. Vendors across the globe are bundling on-demand content, data/video/voice services, and advanced services, such as multi-screen video delivery, to be able to offer a better value proposition to their customers. Bundling services are more cost-effective for customers as they do not have to pay separately for each service provided.
Further, the report states that intense competition is a major challenge faced by vendors in the market.
CBS, Fox, NBCUniversal, Time Warner Cable, Viacom, American Broadcasting, Azteca, PBS, Telemundo, the CW, the Walt Disney.