Market Research Logo

DTT Market in the US - Industry Analysis 2015-2019

About DTT

DTT is an advanced and upgraded version of analog TV. DTT offers land-based broadcasting services using radio signals for transmission, eliminating the need for satellites. These signals can be received using antennas and tuners. DTT offers various benefits over analog TV and is the largest free-to-air TV platform.

Technavio's analysts forecast the DTT market in the US to grow at a CAGR of 6.21% over the period 2014-2019.

Covered in this report

This report covers the present scenario and growth prospects of the digital terrestrial transmission (DTT) market in the US for 2015-2019. To calculate the market size, the report considers revenue generated from subscriptions of DTT and revenue from advertising.The market is highly fragmented with the presence of large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

Technavio's report, DTT Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the DTT market in the US and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

Key vendors

  • CBS
  • Fox Broadcasting
  • NBCUniversal
  • Time Warner Cable
  • Viacom
Other prominent vendors
  • American Broadcasting
  • Azteca
  • PBS
  • Telemundo
  • CW
  • Walt Disney
Market driver
  • Increased bundling of services
  • For a full, detailed list, view our report
Market challenge
  • Intense competition
  • For a full, detailed list, view our report
Market trend
  • Evolution of pick-and-pay services
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Digital Terrestrial Transmission Market in the US 2015-2019

Technavio recognizes the following companies as the key players in the Digital Terrestrial Transmission Market in the US: CBS, Fox, NBCUniversal, Time Warner Cable and Viacom

Other Prominent Vendors in the market are: American Broadcasting, Azteca, PBS, Telemundo, the CW, and the Walt Disney.

Commenting on the report, an analyst from Technavio’s team said: “The evolution of pick-and-pay services is a trend in the market. Pick-and-pay services enable customers to select and pay for only those channels they are interested in watching and therefore subscribing to. Many vendors in this market are likely to implement the pick-and-pay strategy, freeing customers from traditional bundled services. This would enable vendors to stabilize the high subscriber churn rate caused by OTT services.”

According to the report, increased bundling of services is a driver for the market. Vendors across the globe are bundling on-demand content, data/video/voice services, and advanced services, such as multi-screen video delivery, to be able to offer a better value proposition to their customers. Bundling services are more cost-effective for customers as they do not have to pay separately for each service provided.

Further, the report states that intense competition is a major challenge faced by vendors in the market.

Companies Mentioned

CBS, Fox, NBCUniversal, Time Warner Cable, Viacom, American Broadcasting, Azteca, PBS, Telemundo, the CW, the Walt Disney.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • End-user segments
    • Base year
    • Vendor segmentation
    • Market size calculation and segmentation
      • Table DTT market in US by revenue type
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market description
    • DTT value chain
  • Market landscape
    • Market overview
    • Product life cycle
    • Market size and forecast
      • Table DTT market in US 2014-2019 ($ billions)
      • Table DTT market in US 2014-2019 (million households)
      • Table DTT market in US by ARPU 2014-2019 ($)
    • Five forces analysis
      • Table Five forces analysis
  • TV technologies used by households
    • Segmentation of TV technologies by households in US
      • Table Share of TV technologies by households in US 2014
  • Market segmentation by revenue type
    • DTT market in US by revenue type 2014
      • Table DTT market in US by revenue type 2014
      • Table DTT market in US by revenue type 2014-2019
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Competitive analysis
    • Other prominent vendors
  • Key vendor analysis
    • CBS
      • Table CBS: Business segmentation 2014 by revenue
      • Table CBS: Business segmentation by revenue 2013 and 2014 ($ millions)
      • Table CBS: Geographical segmentation by revenue 2014
    • Fox Broadcasting
    • NBCUniversal Media
      • Table NBCUniversal: Business segmentation 2014 by revenue
      • Table NBCUniversal: Business segmentation by revenue 2013 and 2014 ($ millions)
      • Table NBCUniversal: Geographical segmentation by revenue 2014
    • Time Warner Cable
      • Table Time Warner Cable: Business segmentation 2014 by revenue
      • Table Time Warner Cable: Business segmentation by revenue 2013 and 2014 ($ millions)
    • Viacom
      • Table Viacom: Business segmentation 2014 by revenue
      • Table Viacom: Business segmentation by revenue 2013 and 2014 ($ millions)
      • Table Viacom: Geographical segmentation by revenue 2014
  • Appendix
    • List of abbreviation
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report