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DIY Home Improvement Market in Europe 2017-2021

DIY Home Improvement Market in Europe 2017-2021

About DIY Home Improvement

Do-it-yourself (DIY) home improvement products that are used in building maintenance, plumbing, and other home improvement purposes are considered the target products of the market. DIY home improvement products and activities allow homeowners/consumers to execute tasks by themselves with the help of DIY home improvement tools, equipment, and appliances. These projects or tasks only involve end-consumers (householders or home users), without involvement from any third party. The DIY home improvement market in Europe encompasses DIY home improvement product categories that cover raw materials, appliances, hardware, tools, equipment, and several instruments that are used in the execution of DIY home improvement projects. It also covers all indoor and outdoor DIY home improvement activities executed by an individual. The report is focused on the analysis of retail distribution of DIY home improvement products, which fulfill the requirement of residential customers.

Technavio’s analysts forecast the DIY home improvement market in Europe to grow at a CAGR of 1.71% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the DIY home improvement market in Europe for 2017-2021. To calculate the market size, the report considers the value sales of the DIY home improvement products to the householders or home users (as end-users or consumers).Technavio's report, DIY Home Improvement Market in Europe 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • ADEO
  • BAUHAUS
  • HORNBACH Baumarkt
  • Kingfisher
  • Travis Perkins
Other prominent vendors
  • Bauvista
  • EUROBAUSTOFF
  • Intergamma
  • K-GROUP
  • Les Mousquetaires
  • The Sherwin-Williams Company
  • Toolstation
  • WESFARMERS
Market driver
  • Low cost of operation
  • For a full, detailed list, view our report
Market challenge
  • Increase in aging population and low DIY expertise of consumers
  • For a full, detailed list, view our report
Market trend
  • Customization in DIY home improvement products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – DIY Home Improvement Market in Europe 2017-2021

Technavio recognizes the following companies as the key players in the DIY home improvement market in Europe: ADEO, BAUHAUS, HORNBACH Baumarkt, Kingfisher, and Travis Perkins.

Other Prominent Vendors in the market are: Bauvista, EUROBAUSTOFF, Intergamma, K-GROUP, Les Mousquetaires, The Sherwin-Williams Company, Toolstation, and WESFARMERS.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Customization in DIY home improvement products. Customization of products enjoys dynamic demand and is a commonly practiced approach in the region. Hence, it plays a vital role in the growth of the DIY home improvement business. With the DIY trend largely influencing the home improvement segment, the opportunities for homeowners to customize their homes with innovative and new features have also increased. Currently, a certain number of home improvement physical retail stores offer a wide variety of inexpensive pieces and finishes, which enables consumers to customize them as per their needs.”

According to the report, one of the major drivers for this market is Low cost of operation. In Europe, DIY home improvement is considered an affordable substitute of do-it-for-me (DIFM). Fully assembled products, such as furniture, are often expensive, which attributes to the increase in production costs, raw materials costs, metallic components, assembling, and labor wages. As most of these products are bulky and large in shape and designs, their shipping charges are also paid by customers, which in turn raises the price of finished products and consequently the cost of operation. DIY is an activity that eliminates additional costs of operation, making it more economical for market players and consumers. The selection of raw materials and designs can also be customized by consumers themselves to ensure a low price of assembled products. Prominent DIY home improvement vendors allow the flexibility of customization in terms of raw materials and pricing of products, which are not offered on standard ready-made products. The growing rivalry through both online and offline distribution channel has led to a decline in the prices of DIY home improvement products, thereby increasing their demand.

Further, the report states that one of the major factors hindering the growth of this market is Increase in aging population and low DIY expertise of consumers. Aged consumers above 50 years tend to refrain from participating in DIY home improvement projects and purchasing DIY home improvement tools. This is especially prominent in countries such as Italy and Germany, where per The World Bank Group, in 2016, the number of people aged 65 years and above was 22.70% and 21.47% of the total population, respectively. In such economies, consumers prefer to get hire labor or get their work done from other third-party service organizations, which offer home decor, product installation, and assembling services.

Companies Mentioned

ADEO, BAUHAUS, HORNBACH Baumarkt, Kingfisher, Travis Perkins, Bauvista, EUROBAUSTOFF, Intergamma, K-GROUP, Les Mousquetaires, The Sherwin-Williams Company, Toolstation, and WESFARMERS.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
      • Table Global DIY home improvement market 2016 (% share of revenue)
  • Market landscape
    • DIY home improvement market in Europe
      • Table DIY home improvement market in Europe 2016
    • Market size and forecast
      • Table DIY home improvement market in Europe 2016 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • DIY home improvement market in Europe by distribution channel
      • Table DIY home improvement market in Europe: Segmentation by distribution channel 2016 (%
      • Table DIY home improvement market in Europe: Segmentation by distribution channel 2021 (% share of revenue)
      • Table DIY home improvement market in Europe: Segmentation by distribution channel 2016-2021 (% share of revenue)
    • DIY home improvement market in Europe through offline distribution channel
      • Table DIY home improvement market in Europe through offline distribution channel 2016-2021 ($ billions)
    • DIY home improvement market in Europe through online distribution channel
      • Table DIY home improvement market in Europe through online distribution channel 2016-2021 ($ billions)
  • Market segmentation by product
    • DIY home improvement market in Europe by product
      • Table DIY home improvement market in Europe: Segmentation by product 2016 (% share of revenue)
      • Table DIY home improvement market in Europe: Segmentation by product 2021 (% share of revenue)
      • Table DIY home improvement market in Europe: Segmentation by product 2016-2021 (% share of revenue)
    • Lumber and landscape management
      • Table DIY home improvement market in Europe for lumber and landscape 2016-2021 ($ billions)
    • Decor and indoor garden
      • Table DIY home improvement market in Europe for décor and indoor garden 2016-2021 ($ billions)
    • Kitchen
      • Table DIY home improvement market in Europe for kitchen garden 2016-2021 ($ billions)
    • Painting and wallpaper
      • Table DIY home improvement market in Europe for painting and wallpaper 2016-2021 ($ billions)
    • Tools and hardware
      • Table DIY home improvement market in Europe for tools and hardware 2016-2021 ($ billions)
    • Building materials
      • Table DIY home improvement market in Europe for building materials 2016-2021 ($ billions)
    • Lighting
      • Table DIY home improvement market in Europe for lighting 2016-2021 ($ billions)
    • Plumbing and equipment
      • Table DIY home improvement market in Europe for plumbing and equipment 2016-2021 ($ billions)
    • Flooring, repair, and replacement
      • Table DIY home improvement market in Europe for flooring, repair, and replacement 2016-2021 ($ billions)
    • Electrical work
      • Table DIY home improvement market in Europe for electrical work 2016-2021 ($ billions)
  • Regional landscape
    • Key leading countries
      • Table Key leading countries in DIY home improvement market in Europe 2016
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Customization in DIY home improvement products
    • Growing interest of women in DIY home improvement activities
    • Smart home technology
  • Vendor landscape
    • Competitive scenario
    • Competitive strategies
    • Comparative analysis of key vendors
      • Table Key vendors: Benchmarking on product offerings and geographical presence
      • Table Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence 2016
  • Key vendor analysis
    • ADEO
      • Table ADEO: Business segmentation 2016
    • BAUHAUS
      • Table BAUHAUS: Product segmentation 2016
      • Table BAUHAUS: Product offerings
    • HORNBACH Baumarkt
      • Table HORNBACH Baumarkt: Product segments 2016
    • Kingfisher
      • Table Kingfisher: Geographical segmentation 2017 (% share of net sales)
      • Table Kingfisher: Geographical presence 2017 (% share of no. of stores)
    • Travis Perkins
      • Table Travis Perkins: Product segmentation 2016 (% share of revenue)
      • Table Travis Perkins: Product segments and categories 2016
    • Other prominent vendors
      • Table DIY home improvement market in Europe: Other prominent vendors 2016
  • Appendix
    • List of abbreviations
  • Explore Technavio

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