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DIY Home Improvement Market in the US 2017-2021

DIY Home Improvement Market in the US 2017-2021

About DIT Home Improvement

DIY (Do-it-yourself) in home improvement is defined as the concept in which an individual homeowner/consumer, executes task/job related to home improvement by himself with the help of DIY tool, equipment, and appliances. As the name suggests, the concept involves only the end consumer and no other third party to execute a project.

Technavio’s analysts forecast the DIY home improvement market in the US to grow at a CAGR of 6.01% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the DIY home improvement market in the US for 2017-2021. To calculate the market size, the report considers the retail sales value.

Technavio's report, DIY Home Improvement Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Ace Hardware
  • ADEO
  • Home Depot
  • Lowe's
  • Menard
  • Walmart
Other prominent vendors
  • Bauhaus
  • Bed Bath & Beyond
  • Cost Plus World Market
  • Crate and Barrel
  • Do it Best
  • HORNBACH Holding
  • Jensen Distribution service
  • OBI Group Holding
  • Sears Holding
  • The True value Company
Market driver
  • Product innovation and wide product assortment
  • For a full, detailed list, view our report
Market challenge
  • Shift in preferences from owner-occupied houses toward rentals
  • For a full, detailed list, view our report
Market trend
  • Growing online DIY sales
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – DIY Home Improvement Market in the US 2017-2021

Technavio recognizes the following companies as the key players in the DIY home improvement market in the US: Ace Hardware, ADEO, Home Depot, Lowe's, Menard, and Walmart.

Other Prominent Vendors in the market are: Bauhaus, Bed Bath & Beyond, Cost Plus World Market, Crate and Barrel, Do it Best, HORNBACH Holding, Jensen Distribution service, OBI Group Holding, Sears Holding, and The True value Company.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is growing online DIY sales. Leading retailers in the market such as Home Depot, Lowe’s, and Walmart have started sales of DIY products in their online portals. In the US, a huge segment of consumer base prefers to shop online due to the convenience offered and availability of multiple payment options. Also, the distribution network in the US is smooth; therefore, the end mile delivery to the customers is efficient.”

According to the report, one of the major drivers for this market is product innovation and wide product assortment. Vendors have increased their level of innovation and product assortment to combat stiff competition from rivals. For instance, one of the leading vendors in the market, Home Depot, is operational with multiple brands named as HDX, Husky, Hampton Bay, Home Decorators Collection, Glacier Bay, and Vigoro. This leads to better visibility of products and their assortment under different brands and thus, increasing customer traction. Also, improved assortment of products provides a window for integrated pricing strategy to vendors.

Further, the report states that one of the major factors hindering the growth of this market is shift in preferences from owner-occupied houses toward rentals. The US housing market has observed an increase in the number of renters. Also, the rental vacancy rate has fallen to its lowest point as the number of tenants has outpaced the growth momentum of rental properties. This has had a negative effect on the market as tenants invest less in home improvements and have limited spending.

Companies Mentioned

Ace Hardware, ADEO, Home Depot, Lowe's, Menard, Walmart, Bauhaus, Bed Bath & Beyond, Cost Plus World Market, Crate and Barrel, Do it Best, HORNBACH Holding, Jensen Distribution service, OBI Group Holding, Sears Holding, and The True value Company.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
    • Traits of DIY consumers
  • Economic indicators
    • Economic indicators
      • Table Population in US (millions)
      • Table GDP per capita of US in 2011-2015 ($)
      • Table GDP growth in US 2011-2015
      • Table Urban population (millions) in US
      • Table Urban population in US (% of total population)
      • Table Employment to population ratio in US 2010-2014
      • Table Household final consumption in US 2011-2015 ($ trillions)
  • Market landscape
    • Market overview
      • Table Market overview
      • Table DIY market in US 2016 (% revenue)
      • Table DIY home improvement market revenue for US and ROW in 2016 ($ billions)
    • Market size and forecast
      • Table DIY market in US 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Segmentation by product category
    • Table DIY home improvement market in the US by product category 2016 (% share)
    • Table DIY home improvement market in the US 2021 (% share)
    • Table Overall comparison of product segments
  • Segmentation by distribution channel
    • Table DIY home improvement market in US by retail distribution channel
    • Table DIY home improvement market in US by retail format
  • Decision framework
    • Market drivers
    • Impact of drivers on key customer segment
      • Table Impact of drivers
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
    • Growing online DIY sales
    • Green products and smart home technology
    • Trend for customization and personalization of DIY products
    • Promotions and awareness through media
  • Vendor landscape
    • Competitive scenario
    • Key competitive strategies
    • Ace Hardware
    • ADEO
      • Table ADEO: Business areas
    • Home Depot
      • Table Home Depot: Product segmentation by revenue 2015
      • Table Home Depot: Geographical segmentation by revenue 2015
    • Lowe's
      • Table Lowe's: Product segmentation by revenue 2015
    • Menard
      • Table Product segmentation 2016
    • Walmart
    • Other prominent vendors
  • Appendix
  • Explore Technavio

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