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DIY Market in Europe 2016-2020

DIY Market in Europe 2016-2020

About the DIY Market in Europe

Do-it-yourself, also known as DIY, is a process of building, modifying, or repairing without the direct help of experts or professionals. DIY behavior can be triggered by the need for customization, lack of product availability and quality, and the prospect of economic benefits.

DIY home improvement activities such as painting, assembling furniture, and landscaping are quite popular in European countries such as Germany, the UK, and France.

Technavio’s analysts forecast the DIY market in Europe to grow at a CAGR of 1.53% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the DIY market in Europe for 2016-2020. To calculate the market size, the report takes into account the revenue generated through retail sales of DIY products purchased from DIY and home improvement stores. The market size considers retail sales only from 28 EU countries.

The market is divided into the following segments based on countries:

  • France
  • Germany
  • Italy
  • The UK
Technavio's report, DIY market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • ADEO
  • Bauhaus
  • Hornbach Baumarkt
  • Kingfisher
  • OBI
Other prominent vendors
  • EMV-PROFI
  • Eurobaustoff
  • Intergamma
  • Kesko
  • Travis Perkins
  • Les Mousquetaires
  • Sherwin-Williams
  • ZEUS
Market driver
  • Influence of media
  • For a full, detailed list, view our report
Market challenge
  • Intense competition among vendors
  • For a full, detailed list, view our report
Market trend
  • rising interest in home improvement
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – DIY Market in Europe 2016-2020

Technavio recognizes the following companies as the key players in the DIY market in Europe: ADEO, Bauhaus, Hornbach Baumarkt, Kingfisher, and OBI.

Other Prominent Vendors in the market are: EMV-PROFI, Eurobaustoff, Intergamma, Kesko, Travis Perkins, Les Mousquetaires, Sherwin-Williams, and ZEUS.

Commenting on the report, an analyst from Technavio’s team said: “A trend contributing to the growth of the market is a rising interest in home improvement. One of the major factors contributing to the growth of the DIY market in Europe is the thriving home improvement segment in the region. The home improvement market is highly fragmented, which provides many growth opportunities to manufacturers. In Europe, the home improvement market stood at $362.5 billion in 2014. With an improved standard of living and the increased demand for a better home space, the home improvement segment has successfully positioned itself as a top priority among consumers.”

According to the report, a key growth driver is the influence exerted by media. Media, especially television, has been playing a major role in developing the DIY consumer base by telecasting shows on home remodeling and repairs. Cable television networks like TLC Network and HGTV are increasingly focusing on DIY projects at home. The social media also plays a vital role in the growth of this market. Video streaming sites such as YouTube and Vimeo encourage DIY consumers to learn and try new things. Social network sites such as Facebook and Pinterest also help in attracting DIY consumers.

Further, the report states that one challenge that could hamper market growth is intense competition among vendors. The inability to adapt to the changing competitive landscape could affect the profitability, margins, or demand for products. Hence, major players are shifting to omni-retail strategy to adapt to the changing competitive landscape. Vendors need to diversify their product lines and enter niche markets to combat this challenge.

Companies Mentioned

ADEO, Bauhaus, Hornbach Baumarkt, Kingfisher, OBI, EMV-PROFI, Eurobaustoff, Intergamma, Kesko, Travis Perkins, Les Mousquetaires, Sherwin-Williams, ZEUS.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • DIY model
    • Table DIY model
    • Analysis of DIY Activities by country
      • Table Country wise comparison of DIY activities in Europe
      • Table Comparison of skillset level of European population for various DIY jobs
    • Traits of DIY consumers
  • European Union: Profile
    • Economic indicators
      • Table Population of EU (millions)
      • Table GDP per capita in EU 2000-2014
      • Table GDP growth 2010-2014 (annual %)
      • Table Urban population 2010-2014 (%)
      • Table Employment to population ratio 2010-2014
      • Table Household final consumption 2000-2014 ($ trillions)
  • Market landscape
    • Market overview
      • Table DIY market in Europe: Overview
      • Table DIY market in Europe 2015 (% revenue)
    • Expansion and M&As
      • Table DIY market in Europe 2015 ($ billions)
    • Market size and forecast
      • Table DIY market in Europe 2015-2020 ($ billions)
  • Retail format sales
    • DIY market in Europe: Retail format sales 2015 and 2020
      • Table DIY market in Europe by retail format 2015
      • Table DIY market in Europe by retail format 2020
      • Table Growth of retail channel formats for DIY market in Europe 2015-2020
    • Five forces analysis
      • Table Five forces analysis
  • Segmentation by product category
    • DIY market in Europe by product category
      • Table DIY market in Europe by product category 2015
  • Key leading countries
    • Table Ease of doing business index by top four DIY markets in Europe
    • Germany
      • Table Population of Germany 2010-2014 (millions)
      • Table Urban population 2010-2014 (%)
      • Table Employment to population ratio 2010-2014 (%)
      • Table Household final consumption in Germany 2000-2014 ($ trillions)
    • France
      • Table Population of France 2010-2014 (millions)
      • Table Urban population 2010-2014 (%)
      • Table Employment to population ratio 2010-2014 (%)
      • Table Household final consumption in France 2000-2014 ($ trillions)
    • UK
      • Table Population of UK 2010-2014 (millions)
      • Table Urban population 2010-2014 (%)
      • Table Employment to population ratio 2010-2014 (%)
      • Table Household final consumption in UK 2000-2014 ($ trillions)
    • Italy
      • Table Population of Italy 2010-2014 (millions)
      • Table Urban population 2010-2014 (%)
      • Table Employment to population ratio 2010-2014 (%)
      • Table Household final consumption in Italy 2000-2014 ($ billions)
  • Market drivers
    • Influence of media
    • Increased penetration of highly organized retail
    • Cost effectiveness
    • Increased innovation
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threat from the DIFM culture and other factors
    • Increasing aging population
      • Table Population aged 65 and above 2010-2014
    • Intense competition
    • Unstable housing market in Europe
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growing home improvement market
    • Boom in online retailing
    • Customization of DIY products
    • Growing involvement of women
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
  • Key vendor analysis
    • ADEO
      • Table ADEO: Business areas
    • Bauhaus
      • Table Bauhaus: Product segmentation 2014
    • Hornbach Baumarkt
      • Table Hornbach Baumarkt: Business segmentation by revenue 2014
      • Table Hornbach Baumarkt: Geographical segmentation by revenue 2014
    • Kingfisher
      • Table Kingfisher: Geographical segmentation by revenue 2015
    • OBI
      • Table OBI: Product segmentation 2014
      • Table OBI: Geographical segmentation by number of stores 2015
  • Appendix
    • List of abbreviations
  • Explore Technavio

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