Craft Beer Market in Europe 2017-2021
About Craft Beer
Craft beer is the variant of beer that is brewed in a traditional fashion and is usually produced in small quantities. The production of craft beer usually takes place in microbreweries and regional craft breweries, which are dedicated to craft beer manufacturing.
Technavio’s analysts forecast the craft beer market in Europe to grow at a CAGR of 9.37% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the craft beer market in Europe for 2017-2021. To calculate the market size, the report considers the sales of the key vendors and consumption of craft beer in various countries in hectoliters.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Craft Beer Market in Europe 2017-2021
Technavio recognizes the following companies as the key players in the craft beer market in Europe: BrewDog, Chimay Brewery, Duvel Moortgat and The Boston Beer Company.
Other Prominent Vendors in the market are: AFBrew, Asahi Group Holdings (ASH), Himburgs Braukunstkeller, BUXTON BREWERY, Carlsberg Group, Omer Vander Ghinste Brewery, STONE BREWING, Thornbridge Brewery and Van Pur.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is rising exports of craft beer from Americas to Europe. Until a few years back, American craft beers were not likely to a find place in the beer market in Europe, but today they have successfully penetrated the market in Europe and are one of the major reasons behind the increase in demand for craft beers in Europe.”
According to the report, one driver in the market is packaging and labeling innovations. With the number of microbreweries and other distribution channels increasing exponentially in Europe, it becomes imperative for vendors to differentiate their products from those of their competitors. The most important parameters for product differentiation are the application of innovative packaging techniques and attractive labeling.
Further, the report states that one challenge in the market is rising prices of craft beers due to Brexit. After UK's exit from the European Union, craft brewers were of the opinion that the growth of the craft beer market in Europe is at risk due to the weakening of the pound. The decline in the value of pound/sterling has increased the cost of important ingredients used in making craft beer. Drinkers have been asked by brewers to accept the increase in prices or switch to some other cheaper options, thus compromising on quality.
BrewDog, Chimay Brewery, Duvel Moortgat and The Boston Beer Company, AFBrew, Asahi Group Holdings (ASH), Himburgs Braukunstkeller, BUXTON BREWERY, Carlsberg Group, Omer Vander Ghinste Brewery, STONE BREWING, Thornbridge Brewery and Van Pur.