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Craft Beer Market in Europe 2017-2021

Craft Beer Market in Europe 2017-2021

About Craft Beer

Craft beer is the variant of beer that is brewed in a traditional fashion and is usually produced in small quantities. The production of craft beer usually takes place in microbreweries and regional craft breweries, which are dedicated to craft beer manufacturing.

Technavio’s analysts forecast the craft beer market in Europe to grow at a CAGR of 9.37% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the craft beer market in Europe for 2017-2021. To calculate the market size, the report considers the sales of the key vendors and consumption of craft beer in various countries in hectoliters.

The market is divided into the following segments based on geography:

  • Germany
  • Poland
  • RoE
  • Russia
  • Spain
  • Uk
Technavio's report, Craft Beer Market in Europe 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • BrewDog
  • Chimay Brewery
  • Duvel Moortgat
  • The Boston Beer Company
Other prominent vendors
  • AFBrew
  • Asahi Group Holdings (ASH)
  • Himburgs Braukunstkeller
  • BUXTON BREWERY
  • Carlsberg Group
  • Omer Vander Ghinste Brewery
  • STONE BREWING
  • Thornbridge Brewery
  • Van Pur
Market driver
  • Packaging and labeling innovations
  • For a full, detailed list, view our report
Market challenge
  • Rising prices of craft beers due to Brexit
  • For a full, detailed list, view our report
Market trend
  • Rising exports of craft beer from Americas to Europe
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Craft Beer Market in Europe 2017-2021
Technavio recognizes the following companies as the key players in the craft beer market in Europe: BrewDog, Chimay Brewery, Duvel Moortgat and The Boston Beer Company.
Other Prominent Vendors in the market are: AFBrew, Asahi Group Holdings (ASH), Himburgs Braukunstkeller, BUXTON BREWERY, Carlsberg Group, Omer Vander Ghinste Brewery, STONE BREWING, Thornbridge Brewery and Van Pur.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is rising exports of craft beer from Americas to Europe. Until a few years back, American craft beers were not likely to a find place in the beer market in Europe, but today they have successfully penetrated the market in Europe and are one of the major reasons behind the increase in demand for craft beers in Europe.”
According to the report, one driver in the market is packaging and labeling innovations. With the number of microbreweries and other distribution channels increasing exponentially in Europe, it becomes imperative for vendors to differentiate their products from those of their competitors. The most important parameters for product differentiation are the application of innovative packaging techniques and attractive labeling.
Further, the report states that one challenge in the market is rising prices of craft beers due to Brexit. After UK's exit from the European Union, craft brewers were of the opinion that the growth of the craft beer market in Europe is at risk due to the weakening of the pound. The decline in the value of pound/sterling has increased the cost of important ingredients used in making craft beer. Drinkers have been asked by brewers to accept the increase in prices or switch to some other cheaper options, thus compromising on quality.

Companies Mentioned

BrewDog, Chimay Brewery, Duvel Moortgat and The Boston Beer Company, AFBrew, Asahi Group Holdings (ASH), Himburgs Braukunstkeller, BUXTON BREWERY, Carlsberg Group, Omer Vander Ghinste Brewery, STONE BREWING, Thornbridge Brewery and Van Pur.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Overview of craft beer market in Europe by segmentation type
    • Market size and forecast
      • Table Overview of parent market of craft beer market in Europe
    • Beer market in Europe
      • Table Beer market in Europe by revenue 2016-2021 ($ billions)
    • Craft beer market in Europe
      • Table Craft beer market in Europe by revenue 2016-2021 ($ billions)
      • Table Craft beer market in Europe by volume 2016-2021 (million hectoliters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Craft beer market in Europe by product type
      • Table Craft beer market in Europe by product type 2016 (% volume)
      • Table Craft beer market in Europe by product type 2021 (% volume)
      • Table Craft beer market in Europe by product segmentation: CAGR comparison
    • IPA in craft beer market in Europe
      • Table IPA in craft beer market in Europe by volume 2016-2021 (million hectoliters)
      • Table Some of the most popular IPA in Europe
    • Seasonal craft beer in craft beer market in Europe
      • Table Seasonal craft beer in craft beer market in Europe by volume 2016-2021 (million hectoliters)
    • Pale ale in craft beer market in Europe
      • Table Pale ale in craft beer market in Europe by volume 2016-2021 (million hectoliters)
    • Amber ale in craft beer market in Europe
      • Table Amber ale in craft beer market in Europe by volume 2016-2021 (million hectoliters)
    • Lager in craft beer market in Europe
      • Table Lager in craft beer market in Europe by volume 2016-2021 (million hectoliters)
    • Wheat craft beer in craft beer market in Europe
      • Table Wheat craft beer in craft beer market in Europe by volume 2016-2021 (million hectoliters)
    • Bocks in craft beer market in Europe
      • Table Bocks in craft beer market in Europe by volume 2016-2021 (million hectoliters)
    • Fruit beer in craft beer market in Europe
      • Table Fruit beer in craft beer market in Europe by volume 2016-2021 (million hectoliters)
  • Market segmentation by distribution channel
    • Craft beer market in Europe by distribution channel
      • Table Craft beer market in Europe by distribution channel 2016 and 2021 (% volume)
      • Table Craft beer market in Europe by distribution channel segmentation: CAGR comparison
      • Table Craft beer market in Europe by distribution channel 2016-2021 (% volume)
    • Craft beer market in Europe by on premises distribution channel
      • Table Craft beer market in Europe by on premises distribution channel by volume 2016-2021 (million hectoliters)
    • Craft beer market in Europe by off premises distribution channel
      • Table Craft beer market in Europe by off premises distribution channel by volume 2016-2021 (million hectoliters)
  • Market segmentation by end-user
    • Craft beer market in Europe by end-user
      • Table Craft beer market in Europe by end-user 2016 and 2021 (% volume)
      • Table Craft beer market in Europe by end-user 2016-2021 (% volume)
      • Table Craft beer market in Europe by end-user segmentation: CAGR comparison
    • Regional craft breweries in craft beer market in Europe
      • Table Regional craft breweries in craft beer market in Europe by volume 2016-2021 (million hectoliters)
      • Table Overview of European countries by number of craft breweries in 2015
    • Microbreweries in craft beer market in Europe
      • Table Microbreweries in craft beer market in Europe by volume 2016-2021 (million hectoliters)
      • Table Overview of top 10 European countries by number of microbreweries in 2015
    • Brewpubs in craft beer market in Europe
      • Table Brewpubs in craft beer market in Europe by volume 2016-2021 (million hectoliters)
    • Contract brewery in craft beer market in Europe
      • Table Contract brewery in craft beer market in Europe by volume 2016-2021 (million hectoliters)
  • Key leading countries
    • Table Key leading countries in Europe: Market share 2016 (% volume)
    • Table Market share of various countries in terms of revenue generated 2016 (%)
    • Table Market share of various countries in terms of revenue generated 2021 (%)
    • Table Market share of various countries in terms of volume consumption 2016 (%)
    • Table Market share of various countries in terms of volume consumption 2021 (%)
    • Table CAGR comparison of various countries in craft beer market in Europe in terms of revenue 2016-2021 (%)
    • Table CAGR comparison of various countries in craft beer market in Europe in terms of volume consumption 2016-2021 (%)
    • Craft beer market in UK
      • Table Craft beer market in UK by revenue 2016-2021 ($ billions)
      • Table Craft beer market in UK by volume 2016-2021 (million hectoliters)
    • Craft beer market in Germany
      • Table Craft beer market in Germany by revenue 2016-2021 ($ billions)
      • Table Craft beer market in Germany by volume 2016-2021 (million hectoliters)
    • Craft beer market in Poland
      • Table Craft beer market in Poland by revenue 2016-2021 ($ millions)
      • Table Craft beer market in Poland by volume 2016-2021 (million hectoliters)
    • Craft beer market in Russia
      • Table Craft beer market in Russia by revenue 2016-2021 ($ billions)
      • Table Craft beer market in Russia by volume 2016-2021 (million hectoliters)
    • Craft beer market in Spain
      • Table Craft beer market in Spain by revenue 2016-2021 ($ millions)
      • Table Craft beer market in Spain by volume 2016-2021 (million hectoliters)
    • Craft beer market in RoE
      • Table Craft beer market in RoE by volume 2016-2021 ($ billions)
      • Table Craft beer market in RoE by volume 2016-2021 (million hectoliters)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Overview of number of microbreweries in European countries in 2015
    • Market challenges
  • Market trends
    • Wider accessibility to consumers through online retailing
      • Table Overview of internet penetration rates in key craft beer markets in Europe 2016 (%)
    • Rising exports of craft beer from Americas to Europe
    • Growing millennial population in Europe
    • Premiumization trend in craft beer
  • Vendor landscape
    • Competitive scenario
      • Table Key vendors in craft beer market in Europe
      • Table Competitive assessment of major players in craft beer market in Europe in 2016
  • Key vendor analysis
    • BrewDog
      • Table BrewDog: Product offerings
    • Chimay Brewery
      • Table Chimay Brewery: Product offerings
    • Duvel Moortgat
      • Table Duvel Moortgat: Product offerings
    • The Boston Beer Company
      • Table The Boston Beer Company's Samuel Adams brand: Product offerings
      • Table The Boston Beer Company's Twisted Tea brand: Product offerings
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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