Corporate Online Language Learning Market in China 2017-2021
About Corporate Online Language Learning
Online language learning comprises digital content and products that facilitate the learning of languages through ICT tools, which include mobile apps, activities, e-books, games, videos, audio clips, digital software, learning lab equipment, and online language training. The online platform is interactive, allows real-time feedback, and enhances learning processes, as it involves different formats of learning. Among the many languages learned in China, English has emerged as the most preferred language to learn, followed by Japanese and other languages.
Technavio’s analysts forecast the corporate online language learning market in China to grow at a CAGR of 21.58% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the corporate online language learning market in China for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of digital foreign language learning products and services provided by the language learning institutions and online language learning service providers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Corporate Online Language Learning Market in China 2017-2021
Technavio recognizes the following companies as the key players in the corporate online language learning market in China: EF Education First, Hills Learning, Linguatronics, and Rosetta Stone.
Other Prominent Vendors in the market are: Berlitz, inlingua International, iTutorGroup, LearnCube, OKpanda, and Transparent Language.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is virtual business platform. The virtual platform is increasingly becoming a common phenomenon among corporates to follow. Various aspects of business, such as online learning, collaboration, and sales, are being managed through virtual platforms. Through this way, they are able to serve their employees and other company stakeholders on-demand 24/7. For instance, China Vanke, a residential property developer based in China, has adopted virtual reality (VR) to provide its business offerings to customers.”
According to the report, one of the major drivers for this market is cross-border communications. The organizations in China are expanding their businesses to cater to the global market. In addition, many leading companies from other countries are entering this region, given the strong market potential that China represents while compared with advanced economies. The overall Chinese corporate market intends to overhaul the corporate market structure owing to significant debt levels that the market has been facing in the last two years. As a result, at an industry level, there will be a shift in focus from the industries such as construction, chemicals, and energy to industries such as aviation, healthcare, and ICT.
Further, the report states that one of the major factors hindering the growth of this market is high competition from traditional language trainers. The growth of online learning is observed to be at a slow pace than their counterparts in developed economies, such as the US. Many companies in China are still procuring language learning products and services from traditional vendors and implementing blended learning methods against complete online learning methods. Instead of completely relying on the online platform, they are interested in conducting on-site training sessions for their employees.
EF Education First, Hills Learning, Linguatronics, and Rosetta Stone.Other Prominent Vendors in the market are: Berlitz, inlingua International, iTutorGroup, LearnCube, OKpanda, and Transparent Language.