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Consumer Electronics Market in China 2015-2019

Consumer Electronics Market in China 2015-2019

Market outlook of the consumer electronics market in China

Consumer electronics include all electronic devices that are intended for daily use and includes devices like smartphones, tablets, PCs, gaming consoles, TVs and cameras. Technavios market research analyst has estimated factors like the augmented sale of smartphones and gaming consoles in this region to bolster market growth during the forecast period, resulting in its healthy CAGR of around 10% by 2019.

Upliftment of the ban on gaming consoles is the key driver for the growth of this market. Upliftment of the ban in 2014 has allowed foreign enterprises to manufacture consoles in Shanghai's free economic zone. Since China has the worlds third largest video games market, companies like Sony and Microsoft are adopting aggressive marketing strategies to capture this market during the next four years.

Product-based segmentation of the consumer electronics market in China

Gaming consoles
Cameras
Tablets
TV
PC
Smartphones
In this market research report, analysts have estimated the smartphones segment to account for more than 71% of the total market share by 2019. The government of Chinas recent decision to issue 4G license to major telecom providers like China mobile, China telecom and China Unicom is expected to foster growth in this segment during the forecast period.

Competitive landscape and key vendors

This market is highly competitive and fragmented due to the presence of numerous large and small vendors. Competition among these vendors is expected to intensify during the forecast period as recent technological innovations will result in the rapid advancement of the consumer electronics market.

Key vendors analyzed in this market are -

Apple
Lenovo
Samsung
Xiaomi
Microsoft
Canon
Other prominent vendors are Gionee, HTC, Oneplus, Sony, ZTE, Amazon, Blackberry, Google, Microsoft, Motorola Mobility, Fujitsu, Haier, Hisense, Samsung, Toshiba, Faro Technologies, Fujifilm Corp, Go pro, Intel Corporation, and Kodak.

Growth drivers, challenges, and upcoming trends: Consumer electronics

Technavio market research analysts have estimated upcoming trends, such as the augmented popularity of E-commerce portals, to spur market growth during the forecast period. The advent of E-commerce portals is expected to have a positive impact on consumers as it gives them a platform to compare the prices of smartphones or tablets. These portals also aid in comparing the specifications of electronic devices and allow consumers to buy and sell their electronic devices online.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the consumer electronics market in China. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the consumer electronics market in China
What are the key market trends impacting the growth of the consumer electronics market in China
What are the challenges to market growth
Who are the key vendors in the consumer electronics market in China
What are the market opportunities and threats faced by the vendors in the consumer electronics market in China
What are the key outcomes of the five forces analysis of the consumer electronics market in China
Technavio also offers customization on reports based on specific client requirement.

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Global Li-ion Battery Market for Consumer Electronics 2015-2019


Press Release

Technavio Announces the Publication of its Research Report – Consumer Electronics Market in China 2015-2019

Technavio recognizes the following companies as the key players in the Consumer Electronics Market in China: Apple, Lenovo, Samsung, Xiaomi, Microsoft and Canon

Other Prominent Vendors in the market are: Gionee, HTC, Oneplus, Sony, ZTE, Amazon, Blackberry, Google, Microsoft, Motorola Mobility, Fujitsu, Haier, Hisense, Samsung, Toshiba, Faro Technologies, Fujifilm Corp, Go pro, Intel Corporation, and Kodak.

Commenting on the report, an analyst from Technavio’s team said: “The emergence of e-commerce portals has a positive impact on consumers as it gives a platform to compare the smartphone or tablet prices and then make the best choice. Apart from the prices, they can also compare a smartphone's specification and then choose accordingly. These portals also allow consumers to buy and sell their smartphones and tablets online, so this way they can reach more people, as compared to a brick-and-mortar store.”

According to the report, the increase in disposable income means a boost in consumer buying power. A higher disposable income also increases the probability of consumer spending on entertainment and leisure activities. A man/woman first looks at essential needs, when they are fulfilled he/she then looks for fulfillment of other amenities.

Further, the report states that because of the high competition, most of the vendors in the consumer electronics market strive to attain high profit margins by reducing the total cost incurred.

Companies Mentioned

Apple, Lenovo, Samsung, Xiaomi, Microsoft, Canon, Gionee, HTC, Oneplus, Sony, ZTE, Amazon, Blackberry, Google, Microsoft, Motorola Mobility, Fujitsu, Haier, Hisense, Samsung, Toshiba, Faro Technologies, Fujifilm Corp, Go pro, Intel Corporation, and Kodak.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Country overview
    • Table Key facts about China 2014
    • Table Key Chinese cities 2014
  • Market landscape
    • Market overview
      • Table Consumer electronics market in China segmentation by product
    • Market size and forecast
      • Table Consumer electronics market in China 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Consumer electronics market in China by product 2015-2019
      • Table Consumer electronics market in China 2014-2019 segmentation by product
    • Consumer electronics market in China by smartphones
      • Table Consumer electronics market in China 2014-2019 by smartphones ($ billions)
      • Table Consumer electronics market in China 2014-2019 by smartphones (millions of units)
    • Consumer electronics market in China by PCs
      • Table Consumer electronics market in China 2014-2019 by PCs ($ billions)
    • Consumer electronics market in China by tablets
      • Table Consumer electronics market in China 2014-2019 by tablets ($ billions)
      • Table Consumer electronics market in China 2014-2019 by tablets (millions of units)
    • Consumer electronics market in China by gaming consoles
      • Table Consumer electronics market in China 2014-2019 by gaming consoles ($ billions)
    • Consumer electronics market in China by cameras
      • Table Consumer electronics market in China 2014-2019 by cameras ($ billions)
    • Consumer electronics market in China by TVs
      • Table Consumer electronics market in China 2014-2019 by TVs ($ billions)
  • Market drivers
    • Table China disposable income per capita 2006-2015 ($)
    • Table ASP of smartphones in China 2014-2019 ($)
    • Table ASP of tablets in China 2014-2019 ($)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Smartphone market share of vendors in China 2014
      • Table Tablet market share of vendors in China 2014
      • Table PC market share of vendors in China 2014
      • Table Gaming consoles market share of vendors in China 2014
      • Table TV market share of vendors in China 2014
      • Table Camera market share of vendors in China 2014
  • Recommendation and insight
    • Table Value of CNY with respect to one unit of prominent currencies
  • Key vendor analysis
    • Acer
      • Table Acer: Business segmentation by revenue 2014
      • Table Acer: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Acer: Geographical segmentation by revenue 2014
    • Apple
      • Table Apple: Business segmentation by revenue 2014
      • Table Apple: Product segmentation by revenue 2014
      • Table Apple: Product segmentation by revenue 2013 and 2014 ($ billions)
    • ASUS
      • Table ASUS: Business segmentation by revenue 2014
      • Table ASUS: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table ASUS: Geographical segmentation by revenue 2014
    • Canon
      • Table Canon: Business segmentation 2014 by revenue
      • Table Canon: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Canon: Geographical segmentation by revenue 2014
    • Dell
    • Hisense
      • Table Hisense: Product categories
    • HP
      • Table HP: Business segmentation by revenue 2014
      • Table HP: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table HP: Geographical segmentation by revenue 2014
    • Huawei
      • Table Huawei: Business segmentation by revenue 2014
      • Table Huawei: Business segmentation by revenue 2013 and 2014 ($ millions)
      • Table Huawei: Geographical segmentation by revenue 2014
    • Lenovo
      • Table Lenovo: Business segmentation by revenue 2015
      • Table Lenovo: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Lenovo: Geographical segmentation by revenue 2015
      • Table Lenovo: Geographical segmentation by revenue 2014 and 2015 ($ billions)
    • Microsoft
      • Table Microsoft: Business segmentation by revenue 2014
      • Table Microsoft: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Microsoft: Geographical segmentation by revenue 2014
    • Nikon
      • Table Nikon: Product segmentation
      • Table Nikon: Business segmentation by revenue 2015
      • Table Nikon: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Nikon: Geographical segmentation by revenue 2015
    • Panasonic
      • Table Panasonic: Business segmentation by revenue 2015
      • Table Panasonic: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Panasonic: Geographical segmentation by revenue 2015
    • Samsung Electronics
      • Table Samsung Electronics: Business segmentation by revenue 2014
      • Table Samsung Electronics: Business segmentation by revenue 2013 and 2014 ($ billion)
      • Table Samsung Electronics: Geographical segmentation by revenue 2014
    • Sharp
      • Table Sharp: Business segmentation by revenue 2015
      • Table Sharp: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Sharp: Geographical segmentation by revenue 2015
    • Skyworth Digital Technology
      • Table Skyworth Digital Technology: Product segmentation
      • Table Skyworth Digital Technology: Geographical segmentation by revenue
    • Sony
      • Table Sony: Business segmentation by revenue 2015
      • Table Sony: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Sony: Geographical segmentation by revenue 2015
    • Xiaomi
      • Table Xiaomi: Product segmentation
  • Appendix
    • Currency correlation matrix
      • Table Correlation matrix of major currencies
    • List of abbreviations
  • Explore Technavio

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