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Consumer Electronics and Appliances Market in Indonesia 2016-2020

About the Consumer Electronics and Appliances Market in Indonesia

Joint ventures and franchising with a local company are two most common entry modes followed by foreign retailers. Due to the stiff competition in the market, franchising offers a quick way for foreign retailers to grow their chain stores. A local partner is beneficial in helping the foreign company navigate Indonesia’s retail landscape.

Technavio’s analysts forecast the consumer electronics and appliances market in Indonesia to grow at a CAGR of 10.21% by revenue during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the consumer electronics and appliances market in Indonesia for 2016-2020. To calculate the market size, the report takes into account the revenue generated from retail sales of consumer electronics and appliances in the country.

The market is divided into the following segments based on product type:

  • Consumer electronics (photography, IT, telecommunications, and other products like television)
  • Consumer appliances (major and small domestic appliances such as washing machines, dryers, refrigerators, dishwashers, freezers, built-in ovens, microwave ovens, air conditioners, cookers, hobs, cooker hoods, and vacuum cleaners)
Technavio's report, Consumer Electronics and Appliances Market in Indonesia 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • ACE Hardware
  • Electronic City Indonesia
  • Erajaya
  • Matahari Putra Prima (Hypermart)
  • Trikomsel Oke
Other prominent vendors
  • Alfamart
  • AliExpress (Alibaba)
  • eBay
  • Lazada
  • Best Denki
  • PT. Electronic Solution Indonesia
  • PT AGIS Tbk
  • Gunung Sari Intan
Market driver
  • Entry of global players into Indonesian market
  • For a full, detailed list, view our report
Market challenge
  • Trade risks
  • For a full, detailed list, view our report
Market trend
  • Changing retail format
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Consumer Electronics and Appliances Market in Indonesia 2016-2020

Technavio recognizes the following companies as the key players in the consumer electronics and appliances market in Indonesia: ACE Hardware, Electronic City Indonesia, Erajaya, Matahari Putra Prima (Hypermart), and Trikomsel Oke.

Other Prominent Vendors in the market are: Alfamart, AliExpress (Alibaba), eBay, Lazada, Best Denki, PT. Electronic Solution Indonesia, PT AGIS Tbk, and Gunung Sari Intan.

Commenting on the report, an analyst from Technavio’s team said: “One trend majorly impacting market growth is the changing retail format. Historically, traditional retailers accounted for the majority of sales in the Indonesian market. However, with the need for shopping convenience and the availability of a wider product range, consumers are now shifting toward modern retail. Consumer electronics and appliances are sold mainly through specialty retailers. However, hypermarket and the online medium are some of the other options available to consumers for purchasing electronic goods and appliances. It is estimated that around 60% of the sales are generated from the specialist retailers in Indonesia.”

According to the report, a key growth driver is the entry of global retailers into the Indonesian market. The growing number of foreign players entering the Indonesian market will have a positive impact on the growth of the retail sector in the country during the forecast period. High consumer confidence, an expanding middle-class population, and rising personal income have allowed private consumption to be one of the important components of Indonesia's economy and have attracted numerous global retailers.

Further, the report states that one challenge that could restrict market growth is trade risks. Several factors adversely affect the cost of goods and also the delivery/availability of imported merchandise.



Companies Mentioned

ACE Hardware, Electronic City Indonesia, Erajaya, Matahari Putra Prima (Hypermart), Trikomsel Oke, Alfamart, AliExpress (Alibaba), eBay, Lazada, Best Denki, PT. Electronic Solution Indonesia, PT AGIS Tbk, Gunung Sari Intan.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Indonesia profile
    • Economic indicators
      • Table Population in Indonesia 2010-2014 (millions)
      • Table GDP per capita in Indonesia 2010-2014 ($)
      • Table Employment to population ratio in Indonesia 2010-2014 (%)
      • Table Urban population in Indonesia 2014-2014 (%)
    • Inflation
      • Table Inflation: January 2010-April 2016 (%)
      • Table Imports of electronic goods in Indonesia 2014 (%)
      • Table Top exporters of electronic goods to Indonesia 2014 (%)
    • Ease of doing business in Indonesia
      • Table Ease of doing business in Indonesia 2015 and 2016 (ranking)
    • GPD of Southeast Asian countries
      • Table GPD comparison among Southeast Asian countries 2008-2013 (%)
    • Comparison of Indonesia with other Asian countries
  • Market entry strategies
    • Market entry strategy for retailers in Indonesia
  • Market landscape
    • Market overview
      • Table Consumer electronics and appliances market in Indonesia
    • Market size and forecast (by revenue)
      • Table Consumer electronics and appliances market in Indonesia 2015-2020 ($ billions)
    • Market size and forecast (by volume)
      • Table Consumer electronics and appliances market in Indonesia 2015-2020 (millions of units)
    • Electrical appliances and housewares: Market demand growth(% change)
      • Table Electrical appliances and housewares: Market demand growth 2011-2015 (% change)
  • Market segmentation by product
    • Market overview
      • Table Consumer electronics and appliances market in Indonesia 2015 (% revenue)
      • Table Consumer electronics and appliances market in Indonesia 2015 ($ billions)
      • Table Televisions stock per 1,000 people 2011-2018
      • Table Smartphone penetration in Indonesia 2015
  • Distribution channel
    • Distribution channel by store format sales
      • Table Distribution channel by store format sales 2015
      • Table Distribution channel by store format sales 2020
      • Table Perception of hypermarkets and supermarkets by users versus non-users 2015
  • Key cities
    • Table Electronic City Indonesia: Breakdown by number of stores in cities 2015
    • Table Electronic City Indonesia: Breakdown by number of outlets in cities 2015 (%)
    • Emerging cities
    • Consumer Price Index (CPI) of top 10 largest cities in Indonesia
      • Table Consumer Price Index of top 10 largest cities in Indonesia 2010 and 2014
  • Market drivers
    • Shift toward discretionary spending
      • Table Discretionary spending by consumers in Indonesia 2014
    • Rising urbanization and growing middle-class population
    • Entry of global retailers into Indonesian market
      • Table Countries with high investment prospects
    • Retail expansion across cities
    • Value added services being offered
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Inequality of wealth
    • Trade risks
    • Government regulations
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growing focus on promotional and marketing strategies
    • Changing retail format
    • Online format and omni retail channel gaining prominence
    • Growing importance of energy-saving appliances
    • Technological advances
  • Vendor landscape
    • Competitive scenario
    • Key players in consumer electronics and appliances market in Indonesia
    • Competitive assessment of top vendors in the market
    • Top-vendor offerings
      • Table Product offerings
    • Other prominent vendors
  • Key vendor analysis
    • ACE Hardware
      • Table ACE Hardware: Business segmentation by revenue 2014
    • Electronic City Indonesia
      • Table Electronic City Indonesia: Business segmentation by revenue 2014
    • Erajaya (Erajaya Swasembada Tbk PT)
      • Table Erajaya: Business segmentation by revenue 2015
      • Table Erajaya: Business segmentation by revenue 2014 and 2015 ($ millions)
    • Matahari Putra Prima (Hypermart)
      • Table Matahari Putra Prima: Business segmentation by revenue 2015
      • Table Matahari Putra Prima: Business segmentation by revenue 2014 and 2015 ($ millions)
      • Table Matahari Putra Prima: Geographical segmentation by revenue 2015
    • Trikomsel Oke
      • Table Trikomsel Oke: Business segmentation by revenue 2014
  • Appendix
    • List of abbreviations
  • Explore Technavio

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