Commercial Online Printing Market in the European Union by Product and Geography - Forecast and Analysis 2019-2023

Commercial Online Printing Market in the European Union by Product and Geography - Forecast and Analysis 2019-2023

Commercial Online Printing Market in the European Union: About this Market

Commercial online printing is web-based printing of calendars, flyers, posters, business cards, and others. Technavio’s European commercial online printing market analysis considers sales from the business cards, display POS and signage, packaging, labels, and others segments. Our analysis also considers the provision of commercial online printing in Western Europe and Eastern Europe. In 2018, the business cards segment held the highest market share, which is expected to remain prevalent over the forecast period. Factors such as the increasing number of entrepreneurs and marketing and sales personnel, who are significant users of business cards, will help the market segment in maintaining its leading position over the forecast period. Also, our European commercial online printing report has observed market growth factors such as availability of POD services, growing adoption of digital printing, and value-added services. However, dynamic pricing of raw materials, challenges associated with the adoption of web-to-print, and growing digitalization across end-user industries may hamper the growth of the European commercial online printing industry over the forecast period.

Commercial Online Printing Market in the European Union: Overview

Growing adoption of digital printing

With the advent of digitalization, vendors have started adopting digital printing techniques. Moreover, digital printing offers benefits such as real-time proofing, flexibility, and improved color characteristics. Furthermore, with digital printing vendors can offer customized products to their clients, which will increase their sales. Consequently, the commercial online printing market in the European Union is expected to record a CAGR of almost 5% during 2019-2023.

Increasing adoption of hybrid printing

Vendors are innovating online printing techniques to expand their customer base and increase sales. This gave rise to hybrid printing, which offers benefits such as greater flexibility, simplification of complex printing tasks, and enhanced productivity. Hybrid printing also has in-built UV drying system, varnish facilities, and multiple color options. These factors are increasing the use of hybrid printing, which is one of the key European commercial online printing market trends. The trend is expected to contribute to the market growth over the forecast period.

For the detailed list of factors that will drive the commercial online printing market in the European Union during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the commercial online printing market in the European Union is fragmented. Technavio’s robust vendor analysis is designed to help clients in improving their market positions, and in line with this, this report provides a detailed analysis of several leading vendors such as Agfa-Gevaert Group, CEWE Foundation & Co. KGaA, Cimpress NV, FLYERALARM Ltd., Konica Minolta Inc., MOO Print Ltd., Onlineprinters GmbH, Ricoh Company Ltd., unitedprint.com UK Ltd., and Xerox Corp.

Also, the European commercial online printing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies in strategizing and leveraging on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Product offerings from vendors
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global information technology (IT) services market
      • Table Segments of global information technology (IT) services market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Regional market: Size and forecast 2018-2023 ($ millions)
      • Table Regional market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Business cards - Market size and forecast 2018-2023
      • Table Business cards - Market size and forecast 2018-2023 ($ millions)
      • Table Business cards - Year-over-year growth 2019-2023 (%)
    • Display POS and signage - Market size and forecast 2018- 2023
      • Table Display POS and signage - Market size and forecast 2018-2023 ($ millions)
      • Table Display POS and signage - Year-over-year growth 2019-2023 (%)
    • Packaging - Market size and forecast 2018-2023
      • Table Packaging - Market size and forecast 2018-2023 ($ millions)
      • Table Packaging - Year-over-year growth 2019-2023 (%)
    • Labels - Market size and forecast 2018-2023
      • Table Labels - Market size and forecast 2018-2023 ($ millions)
      • Table Labels - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ millions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Western Europe - Market size and forecast 2018-2023
      • Table Western Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Western Europe - Year-over-year growth 2019-2023 (%)
    • Eastern Europe - Market size and forecast 2018-2023
      • Table Eastern Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Eastern Europe - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Market consolidation
    • Increasing adoption of hybrid printing
    • Development in communication network infrastructure
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Agfa-Gevaert Group
      • Table Agfa-Gevaert Group - Vendor overview
      • Table Agfa-Gevaert Group - Business segments
      • Table Agfa-Gevaert Group - Organizational developments
      • Table Agfa-Gevaert Group - Geographic focus
      • Table Agfa-Gevaert Group - Segment focus
      • Table Agfa-Gevaert Group - Key offerings
    • CEWE Foundation & Co. KGaA
      • Table CEWE Foundation & Co. KGaA - Vendor overview
      • Table CEWE Foundation & Co. KGaA - Business segments
      • Table CEWE Foundation & Co. KGaA - Organizational developments
      • Table CEWE Foundation & Co. KGaA - Geographic focus
      • Table CEWE Foundation & Co. KGaA - Segment focus
      • Table CEWE Foundation & Co. KGaA - Key offerings
    • Cimpress NV
      • Table Cimpress NV - Vendor overview
      • Table Cimpress NV - Product segments
      • Table Cimpress NV - Organizational developments
      • Table Cimpress NV - Geographic focus
      • Table Cimpress NV - Segment focus
      • Table Cimpress NV - Key offerings
    • FLYERALARM Ltd.
      • Table FLYERALARM Ltd. - Vendor overview
      • Table FLYERALARM Ltd. - Key offerings
    • Konica Minolta Inc.
      • Table Konica Minolta Inc. - Vendor overview
      • Table Konica Minolta Inc. - Business segments
      • Table Konica Minolta Inc. - Organizational developments
      • Table Konica Minolta Inc. - Geographic focus
      • Table Konica Minolta Inc. - Segment focus
      • Table Konica Minolta Inc. - Key offerings
    • MOO Print Ltd.
      • Table MOO Print Ltd. - Vendor overview
      • Table MOO Print Ltd. - Key offerings
    • Onlineprinters GmbH
      • Table Onlineprinters GmbH - Vendor overview
      • Table Onlineprinters GmbH - Organizational developments
      • Table Onlineprinters GmbH - Key offerings
    • Ricoh Company Ltd.
      • Table Ricoh Company Ltd. - Vendor overview
      • Table Ricoh Company Ltd. - Business segments
      • Table Ricoh Company Ltd. - Organizational developments
      • Table Ricoh Company Ltd. - Geographic focus
      • Table Ricoh Company Ltd. - Segment focus
      • Table Ricoh Company Ltd. - Key offerings
    • unitedprint.com UK Ltd.
      • Table unitedprint.com UK Ltd. - Vendor overview
      • Table unitedprint.com UK Ltd. - Organizational developments
      • Table unitedprint.com UK Ltd. - Key offerings
    • Xerox Corp.
      • Table Xerox Corp. - Vendor overview
      • Table Xerox Corp. - Organizational developments
      • Table Xerox Corp. - Geographic focus
      • Table Xerox Corp. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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