Market Research Logo

Color Cosmetics in the US 2016-2020

About Color Cosmetics

Color cosmetics are products such as eye shadow, lipstick, nail paint, blush, foundation, and related products. Based on product type, color cosmetics are categorized under face makeup, eye makeup, lip makeup, and nail makeup.

Technavio’s analysts forecast the Color Cosmetics Market in the US 2016 - 2020 to grow at a CAGR of 3.43% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the color cosmetics market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of face, eye, nail and lip makeup related products. Technavio's report, Color Cosmetics Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Coty
  • Estée Lauder
  • L'Oréal
  • LVMH
  • Proctor & Gamble
Other prominent vendors
  • Amway
  • Avon Products
  • Clarins
  • Chanel
  • Kao
  • Boticário
  • Revlon
  • Unilever
Market driver
  • Seasonal trends driving demand
  • For a full, detailed list, view our report
Market challenge
  • Threat from counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Growing demand for natural and organic products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

  • Press Release

    Technavio Announces the Publication of its Research Report – Color Cosmetics Market in the US 2016-2020

    Technavio recognizes the following companies as the key players in the Color Cosmetics Market in the US: Coty, Estée Lauder, L'Oréal, LVMH, and Proctor & Gamble.

    Other Prominent Vendors in the market are: Amway, Avon Products, Clarins, Chanel, Kao, O Boticário, Revlon, and Unilever.

    Commenting on the report, an analyst from Technavio’s team said: “An emerging trend in the cosmetics market is the rising demand for natural and organic products. It is expected to exert a positive impact on the market during the forecast period. Consumers today are more conscious about their health and are also increasingly aware of the synthetic chemicals used in regular products, which has led to the demand for more natural and organic color cosmetics.”

    According to the report, a key growth driver for the cosmetics products is seasonal trends. Seasonal trends, as showcased in the fashion shows conducted by design houses, are very influential in this market. In 2014, the sale of seasonal products accounted for over 11% of the sales of beauty and personal care products; in 2011, this number was 5%. Gucci's Luxurious Moisture-Rich Lipstick in Purpurite, Tom Ford's Pink Blush and Lips & Boys Lipstick, and Neiman Marcus' Chele Métier de Beauté Hydra-Crème Lipstick are examples of some of the shades launched in the 2014 winter season in the US. The new Chanel L.A. Sunrise Spring 2016 Collection is set to feature bright vibrant colors.

    Further, the report states that one challenge that could hamper market growth is the threat from counterfeit products. Fake products not only impact the bottom line of companies but also impact their brand image/equity.



    Companies Mentioned

    Coty, Estée Lauder, L'Oréal, LVMH, Proctor & Gamble, Amway, Avon Products, Clarins, Chanel, Kao, O Boticário, Revlon, Unilever.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • US profile
    • Economic indicators
      • Table Population in the US 2010-2015 (millions)
      • Table GDP per capita in the US ($)
      • Table Employment to population ratio in the US 2015
  • Market landscape
    • Market overview
      • Table Global color cosmetics market 2015 (% revenue)
      • Table Color cosmetics market in the US 2015 (% revenue)
    • Market size and forecast
      • Table Color cosmetics market in the US ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Segmentation of market by product type
      • Table Color cosmetics market in the US by product type 2015 (% revenue)
    • Face makeup market in the US
      • Table Face makeup market in the US 2015-2020 ($ billions)
    • Eye makeup market in the US
      • Table Eye makeup market in the US 2015-2020 ($ billions)
    • Lip makeup market in the US
      • Table Lip makeup market in the US 2015-2020 ($ billions)
    • Nail makeup market in US
      • Table Nail makeup market in the US 2015-2020 ($ billions)
  • Market drivers
    • Product innovation
    • Increased penetration of luxury products
    • Seasonal trends driving demand
    • Marketing initiatives using social media platforms
    • Increased Internet and smartphone penetration
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Risk of exposure to toxic chemicals
    • Threat from counterfeit products
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growing demand for natural and organic products
    • Demand for nude lipsticks
    • Growing popularity of nail art
    • Increased demand for multifunctional products
    • Innovation in packaging
  • Vendor landscape
    • Competitor landscape
    • Coty
      • Table Coty: Business segmentation by revenue 2015
      • Table Coty: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Coty: Geographical segmentation by revenue 2015
    • Estée Lauder
      • Table Estée Lauder: Product segmentation by revenue 2015
      • Table Estée Lauder: Product segmentation by revenue 2014 and 2015 ($ billions)
      • Table Estée Lauder: Geographical segmentation by revenue 2015
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2015
      • Table L'Oréal: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table L'Oréal: Geographical segmentation by revenue 2015
    • LVMH
      • Table LVMH: Business segmentation by revenue 2015
      • Table LVMH: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table LVMH: Geographical segmentation by revenue 2015
    • Procter & Gamble (P&G)
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report