About Color Cosmetics
Color cosmetics are products such as eye shadow, lipstick, nail paint, blush, foundation, and related products. Based on product type, color cosmetics are categorized under face makeup, eye makeup, lip makeup, and nail makeup.
Technavio’s analysts forecast the Color Cosmetics Market in the US 2016 - 2020 to grow at a CAGR of 3.43% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the color cosmetics market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of face, eye, nail and lip makeup related products. Technavio's report, Color Cosmetics Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Color Cosmetics Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the Color Cosmetics Market in the US: Coty, Estée Lauder, L'Oréal, LVMH, and Proctor & Gamble.
Other Prominent Vendors in the market are: Amway, Avon Products, Clarins, Chanel, Kao, O Boticário, Revlon, and Unilever.
Commenting on the report, an analyst from Technavio’s team said: “An emerging trend in the cosmetics market is the rising demand for natural and organic products. It is expected to exert a positive impact on the market during the forecast period. Consumers today are more conscious about their health and are also increasingly aware of the synthetic chemicals used in regular products, which has led to the demand for more natural and organic color cosmetics.”
According to the report, a key growth driver for the cosmetics products is seasonal trends. Seasonal trends, as showcased in the fashion shows conducted by design houses, are very influential in this market. In 2014, the sale of seasonal products accounted for over 11% of the sales of beauty and personal care products; in 2011, this number was 5%. Gucci's Luxurious Moisture-Rich Lipstick in Purpurite, Tom Ford's Pink Blush and Lips & Boys Lipstick, and Neiman Marcus' Chele Métier de Beauté Hydra-Crème Lipstick are examples of some of the shades launched in the 2014 winter season in the US. The new Chanel L.A. Sunrise Spring 2016 Collection is set to feature bright vibrant colors.
Further, the report states that one challenge that could hamper market growth is the threat from counterfeit products. Fake products not only impact the bottom line of companies but also impact their brand image/equity.
Coty, Estée Lauder, L'Oréal, LVMH, Proctor & Gamble, Amway, Avon Products, Clarins, Chanel, Kao, O Boticário, Revlon, Unilever.
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