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Cognitive Test and Assessment Market in Europe 2016-2020

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Educational technology market in Europe
    • E-learning market in Europe: Overview
      • Table E-learning market in Europe 2015-2020 ($ billions)
    • Global cognitive assessment and training market: Overview
      • Table Cognitive assessment application areas for students
  • Market overview
    • Table Global cognitive assessment and training market 2015-2020 ($ millions)
    • Cognitive test and assessment market in Europe
      • Table Cognitive test and assessment market in Europe 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end-user
    • Cognitive test and assessment market in Europe by end-user
      • Table Cognitive test and assessment market in Europe by end-user 2015 (% share)
      • Table Cognitive test and assessment market in Europe by end-user 2020 (% share)
      • Table Cognitive test and assessment market in Europe by end-user 2015-2020 ($ millions)
      • Table Cognitive test and assessment market in Europe by end-user 2015-2020 (% share)
    • Cognitive test and assessment market in Europe for children aged 6-16
      • Table Cognitive test and assessment market in Europe for children aged 6-16 2015-2020 ($ millions)
    • Cognitive test and assessment market in Europe for children aged 0-6
      • Table Cognitive test and assessment market in Europe for children aged 0-6 2015-2020 ($ millions)
  • Geographical segmentation
    • Cognitive test and assessment market in Europe by geography
      • Table Cognitive test and assessment market in Europe by geography 2015 (% share)
      • Table Cognitive test and assessment market in Europe by geography 2020 (% share)
      • Table Cognitive test and assessment market in Europe by geography 2015-2020 ($ millions)
      • Table Cognitive test and assessment market in Europe by geography 2015-2020 (% share)
    • Cognitive test and assessment market in Western Europe
      • Table Cognitive test and assessment market in Western Europe 2015-2020 ($ millions)
    • Cognitive test and assessment market in Southern Europe
      • Table Cognitive test and assessment market in Southern Europe 2015-2020 ($ millions)
    • Cognitive test and assessment market in Central and Eastern Europe
      • Table Cognitive test and assessment market in Central and Eastern Europe 2015-2020 ($ millions)
    • Cognitive test and assessment market in Nordic countries
      • Table Cognitive test and assessment market in Nordic countries 2015-2020 ($ millions)
      • Table Top ten European countries in Mental Health Integration Index 2014
  • Market drivers
    • Increased emphasis on mental health improvement
    • Zealous participation of vendors in improving cognitive skills in students
    • Growing focus on preschool students
    • Rise in R&D
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Issues related to ROI
    • Language barriers
    • Restricted credibility of products
    • Lack of awareness of cognitive education
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Introduction of brain training games
    • Improved accessibility of tests
    • Steering cognition developments
    • Increased product bundling
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor matrix
      • Table Key market developments
    • Growth strategy
      • Table Key vendors: Strategic initiatives overview
  • Key vendor analysis
    • Cambridge Cognition
      • Table Cambridge Cognition: Business segmentation
      • Table Cambridge Cognition: Financial highlights ($ millions)
      • Table Cambridge Cognition: Product offerings in academic research
    • CogniFit
      • Table CogniFit: Business offerings
      • Table CogniFit: Key focus areas
    • ImPACT Applications
      • Table ImPACT Applications: Product segmentation
    • Pearson Assessment
      • Table Pearson Assessment: Product offerings in cognitive test and assessment market
  • Other prominent vendors
    • GL Assessment
      • Table GL Assessment: Product segmentation
    • LearningRx
      • Table LearningRx: Services segmentation
    • Listen and Learn Centre
      • Table Listen and Learn Centre: Services segmentation
  • Appendix
    • List of abbreviations
  • Explore Technavio

About the Cognitive Test and Assessment Market in Europe

Cognitive assessment systems are individually administered tests that can measure an individual's cognitive functions. These assessments can be used across industries such as healthcare, defense, sports, and education. With advances in the pedagogy system, educational institutions are seeking personalized ways, such as cognitive assessment systems, of assessing students to help them achieve their academic goals and reach their potential.

Technavio’s analysts forecast the cognitive test and assessment market in Europe to grow at a CAGR of 14.25% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the cognitive test and assessment market in Europe for 2016-2020. To calculate the market size, it considers the revenue generated by counseling centers, which provide cognitive assessments for fees. The estimated market size includes cognitive assessment sessions provided for the primary and secondary education sectors (these sectors include students up to the age of 16). The following end-users were considered while calculating market revenue:

  • Children aged 0-6
  • Children aged 7-16
The market is divided into the following segments based on geography:
  • Central and Eastern Europe - Bulgaria, Czech Republic, Hungary, Poland, Romania, Slovakia, Slovenia, Latvia, Lithuania, and Estonia
  • Western Europe - Austria, Belgium, France, Germany, Netherlands, Ireland, and the UK
  • Southern Europe - Portugal, Spain, Croatia, Greece, Italy, Turkey, Malta, and Cyprus
  • Nordic countries - Denmark, Finland, Sweden, Iceland, and Norway
Technavio's report, Cognitive Test and Assessment Market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Cambridge Cognition
  • Cognifit
  • ImPACT Applications
  • Pearson Assessment
Other prominent vendors
  • GL Assessment
  • Learning Rx
  • Listen and Learn Centre
Market driver
  • Increased emphasis on mental health improvement
  • For a full, detailed list, view our report
Market challenge
  • Language barriers
  • For a full, detailed list, view our report
Market trend
  • Improved accessibility of tests
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Cognitive Test and Assessment Market in Europe 2016-2020

Technavio recognizes the following companies as the key players in the cognitive test and assessment market in Europe: Cambridge Cognition, Cognifit, ImPACT Applications, and Pearson Assessment.

Other Prominent Vendors in the market are: GL Assessment, Learning Rx, and Listen and Learn Centre.

Commenting on the report, an analyst from Technavio’s team said: “A trend boosting market growth is the increased accessibility to tests. As the market expands, cognitive assessment services are becoming easier to find. The growth in the market is accompanied by the entry of individual contributors who offer programs and tests for students. These highly skilled subject experts and professionals arrange training sessions for students as well as parents on specific topics. As they do not work for commercial enterprises, they are available to provide services at the convenience of their customers. This trend will considerably affect the market structure by fragmenting it. However, it is a benefit for parents and students who seek flexible and personalized training.”

According to the report, a key growth driver is the increased emphasis on mental health improvement. s mental health is directly associated with the emotional, cognitive, social skills, and wellbeing of students, it has become a critical area of concern for educational institutions. Taking care of the mental health of students at an early age lays a strong foundation for coping with the socio-emotional environment and enhancing cognitive skills. Hence, governments are taking steps and formulating action plans to direct preschools, schools, and day care centers to include cognitive assessments as a part of learning processes.

Further, the report states that one challenge that could hamper market growth is the language barrier. In European countries such as Norway and Turkey, which are high potential markets, the penetration of service providers is restrained because of challenges in terms of language used to design and structure such tests. These high language barriers exist because a substantial portion of the population does not speak English and many of the products are in English only.



Companies Mentioned

Cambridge Cognition, Cognifit, ImPACT Applications, Pearson Assessment, GL Assessment, Learning Rx, and Listen, Learn Centre.

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