About the Cognitive Test and Assessment Market in Europe
Cognitive assessment systems are individually administered tests that can measure an individual's cognitive functions. These assessments can be used across industries such as healthcare, defense, sports, and education. With advances in the pedagogy system, educational institutions are seeking personalized ways, such as cognitive assessment systems, of assessing students to help them achieve their academic goals and reach their potential.
Technavio’s analysts forecast the cognitive test and assessment market in Europe to grow at a CAGR of 14.25% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the cognitive test and assessment market in Europe for 2016-2020. To calculate the market size, it considers the revenue generated by counseling centers, which provide cognitive assessments for fees. The estimated market size includes cognitive assessment sessions provided for the primary and secondary education sectors (these sectors include students up to the age of 16). The following end-users were considered while calculating market revenue:
Technavio Announces the Publication of its Research Report – Cognitive Test and Assessment Market in Europe 2016-2020
Technavio recognizes the following companies as the key players in the cognitive test and assessment market in Europe: Cambridge Cognition, Cognifit, ImPACT Applications, and Pearson Assessment.
Other Prominent Vendors in the market are: GL Assessment, Learning Rx, and Listen and Learn Centre.
Commenting on the report, an analyst from Technavio’s team said: “A trend boosting market growth is the increased accessibility to tests. As the market expands, cognitive assessment services are becoming easier to find. The growth in the market is accompanied by the entry of individual contributors who offer programs and tests for students. These highly skilled subject experts and professionals arrange training sessions for students as well as parents on specific topics. As they do not work for commercial enterprises, they are available to provide services at the convenience of their customers. This trend will considerably affect the market structure by fragmenting it. However, it is a benefit for parents and students who seek flexible and personalized training.”
According to the report, a key growth driver is the increased emphasis on mental health improvement. s mental health is directly associated with the emotional, cognitive, social skills, and wellbeing of students, it has become a critical area of concern for educational institutions. Taking care of the mental health of students at an early age lays a strong foundation for coping with the socio-emotional environment and enhancing cognitive skills. Hence, governments are taking steps and formulating action plans to direct preschools, schools, and day care centers to include cognitive assessments as a part of learning processes.
Further, the report states that one challenge that could hamper market growth is the language barrier. In European countries such as Norway and Turkey, which are high potential markets, the penetration of service providers is restrained because of challenges in terms of language used to design and structure such tests. These high language barriers exist because a substantial portion of the population does not speak English and many of the products are in English only.
Cambridge Cognition, Cognifit, ImPACT Applications, Pearson Assessment, GL Assessment, Learning Rx, and Listen, Learn Centre.
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