Overview of the childrens footwear market in China
Technavios research analyst predicts the childrens footwear market in China to grow at a CAGR of 12% during the forecast period. The frequent need to replace footwear due to the change in foot size is driving the growth of this market. Many children suffer foot problems by their early teens, often associated with ill-fitting shoes. The growth of e-commerce in China is also driving the market growth. For instance, during 2014, the total annual online retail sales in China was around USD 322 billion.
The increasing preference for American and European brands is expected to fuel the market growth during the forecast period. China imports around 50 million pairs per year from America and Europe. During 2011, Minnetonka, a Minnesota-based brand opened its first store in Beijing.
Segmentation by type and analysis of the childrens footwear market in China
Casual shoes Sandals Athletic shoes Boots Leather shoes Slippers Casual shoes accounted for 39% of the market share during 2014. However, athletic shoes are predicted to be the fastest growing segment during the forecast period. The rising awareness about fitness is the primary driver for the growth of this segment.
Segmentation by end user and analysis of the childrens footwear market in China
Boys Girls Girls footwear dominated the market during 2014 with a market share of 51% and is predicted to grow at a CAGR of 12% during the forecast period. The numerous styles, designs and colors available for girls are the key drivers for the growth of this segment in China.
Competitive landscape and key vendors
The children's footwear market in China is mostly dominated by domestic players. The report predicts the competitive environment in this market to intensify further with an increase in product/service extensions. International players are expected to grow inorganically during the forecast period by acquiring regional or local players.
The leading vendors in the market are -
361 Degrees ANTA Sports Feike Li Ning Nike Xtep International Other prominent vendors in the market include Adidas, Belle International, C.banner International, China Great STAR, Daphne International, Foshan Saturday Shoes, Peak Sport, Red Dragonfly, Warrior, and Zhejiang Aokang Shoes.
Key questions answered in the report include
What will the market size and the growth rate be in 2019 What are the key factors driving the childrens footwear market in China What are the key market trends impacting the growth of the childrens footwear market in China What are the challenges to market growth Who are the key vendors in this market space What are the market opportunities and threats faced by the vendors in childrens footwear market in China What are the key outcomes of the five forces analysis of the childrens footwear market in China Technavio also offers customization on reports based on specific client requirement.
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Technavio Announces the Publication of its Research Report – Children's Footwear Market in China 2015-2019
Technavio recognizes the following companies as the key players in the Children's Footwear Market in China: 361 Degrees, ANTA Sports, Feike, Li Ning, Nike and Xtep International
Other Prominent Vendors in the market are: Adidas, Belle International, C.banner International, China Great STAR, Daphne International, Foshan Saturday Shoes, Peak Sport, Red Dragonfly, Warrior, and Zhejiang Aokang Shoes.
Commenting on the report, an analyst from Technavio’s team said: “Vendors are focusing more on design and style of leather shoes. Men and women have different criteria while selecting footwear. Generally men prefer comfort and quality whereas women prefer the latest designs. The number of items of footwear owned by women is also higher than that of men. Corporate employees and school going children are the major consumers of leather shoes. But now there is a growing demand for children’s leather footwear, and it is expected it will grow in forecast period.”
According to the report, the major driver for children's footwear is the need to replace footwear after a few months or in some cases a few weeks as children grow. It takes approximately 18 years for a child's foot to develop into a mature adult foot. This involves various stages; at birth the foot contains 22 partially developed bones. By school age, this number increases to 40-45 partially developed bones.
Further, the report states that availability of counterfeit products is one of the major challenges in this market.
361 Degrees, ANTA Sports, Feike, Li Ning, Nike, Xtep International, Adidas, Belle International, C.banner International, China Great STAR, Daphne International, Foshan Saturday Shoes, Peak Sport, Red Dragonfly, Warrior, and Zhejiang Aokang Shoes.