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Children's Footwear Market in China 2015-2019

Children's Footwear Market in China 2015-2019

Overview of the childrens footwear market in China

Technavios research analyst predicts the childrens footwear market in China to grow at a CAGR of 12% during the forecast period. The frequent need to replace footwear due to the change in foot size is driving the growth of this market. Many children suffer foot problems by their early teens, often associated with ill-fitting shoes. The growth of e-commerce in China is also driving the market growth. For instance, during 2014, the total annual online retail sales in China was around USD 322 billion.

The increasing preference for American and European brands is expected to fuel the market growth during the forecast period. China imports around 50 million pairs per year from America and Europe. During 2011, Minnetonka, a Minnesota-based brand opened its first store in Beijing.

Segmentation by type and analysis of the childrens footwear market in China

Casual shoes
Sandals
Athletic shoes
Boots
Leather shoes
Slippers
Casual shoes accounted for 39% of the market share during 2014. However, athletic shoes are predicted to be the fastest growing segment during the forecast period. The rising awareness about fitness is the primary driver for the growth of this segment.

Segmentation by end user and analysis of the childrens footwear market in China

Boys
Girls
Girls footwear dominated the market during 2014 with a market share of 51% and is predicted to grow at a CAGR of 12% during the forecast period. The numerous styles, designs and colors available for girls are the key drivers for the growth of this segment in China.

Competitive landscape and key vendors

The children's footwear market in China is mostly dominated by domestic players. The report predicts the competitive environment in this market to intensify further with an increase in product/service extensions. International players are expected to grow inorganically during the forecast period by acquiring regional or local players.

The leading vendors in the market are -

361 Degrees
ANTA Sports
Feike
Li Ning
Nike
Xtep International
Other prominent vendors in the market include Adidas, Belle International, C.banner International, China Great STAR, Daphne International, Foshan Saturday Shoes, Peak Sport, Red Dragonfly, Warrior, and Zhejiang Aokang Shoes.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the childrens footwear market in China
What are the key market trends impacting the growth of the childrens footwear market in China
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in childrens footwear market in China
What are the key outcomes of the five forces analysis of the childrens footwear market in China
Technavio also offers customization on reports based on specific client requirement.

Related reports:

Global Sports Footwear Market 2015-2019
Running Apparel and Footwear Market in the US 2015-2019
Athletic Footwear Market in the US 2015-2019
Global Running Apparel and Footwear Market 2015-2019
Global Foot Protective Equipment Market 2015-2019


Press Release

Technavio Announces the Publication of its Research Report – Children's Footwear Market in China 2015-2019

Technavio recognizes the following companies as the key players in the Children's Footwear Market in China: 361 Degrees, ANTA Sports, Feike, Li Ning, Nike and Xtep International

Other Prominent Vendors in the market are: Adidas, Belle International, C.banner International, China Great STAR, Daphne International, Foshan Saturday Shoes, Peak Sport, Red Dragonfly, Warrior, and Zhejiang Aokang Shoes.

Commenting on the report, an analyst from Technavio’s team said: “Vendors are focusing more on design and style of leather shoes. Men and women have different criteria while selecting footwear. Generally men prefer comfort and quality whereas women prefer the latest designs. The number of items of footwear owned by women is also higher than that of men. Corporate employees and school going children are the major consumers of leather shoes. But now there is a growing demand for children’s leather footwear, and it is expected it will grow in forecast period.”

According to the report, the major driver for children's footwear is the need to replace footwear after a few months or in some cases a few weeks as children grow. It takes approximately 18 years for a child's foot to develop into a mature adult foot. This involves various stages; at birth the foot contains 22 partially developed bones. By school age, this number increases to 40-45 partially developed bones.

Further, the report states that availability of counterfeit products is one of the major challenges in this market.

Companies Mentioned

361 Degrees, ANTA Sports, Feike, Li Ning, Nike, Xtep International, Adidas, Belle International, C.banner International, China Great STAR, Daphne International, Foshan Saturday Shoes, Peak Sport, Red Dragonfly, Warrior, and Zhejiang Aokang Shoes.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • China: an overview
    • Economic overview
      • Table Population in China 2010-2014 (in millions)
      • Table GDP per capita 2010- 2014 ($)
  • Market landscape
    • Market overview
      • Table Children's footwear market in China
    • Market size and forecast
      • Table Children's footwear market in China 2014-2019 (in billions)
    • Five forces analysis
      • Table Five forces analysis
  • Product life cycle
    • Table Product life cycle of the footwear industry
  • Market segmentation by type
    • Market overview
      • Table Market segmentation by type 2014 (%)
  • Market segmentation by end user
    • Market overview
      • Table End-user segmentation 2014 (%)
      • Table End-user segmentation 2019 (%)
    • Girls' footwear in China
      • Table Girl's footwear market in China 2014-2019 (in billions)
    • Boys' footwear market in China
      • Table Boys' footwear market in China 2014-2019 (in billions)
  • Geographical segmentation
    • Regional footwear trends in China
  • Key leading provinces
    • Table Key leading provinces
    • Guangdong
    • Shandong
    • Henan
  • Market drivers
    • Table Major drivers of the children's footwear market in China
    • Buying frequency
    • Increase in urbanization
    • Increase in working women population
    • Availability of skilled manpower
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Major challenges of children's footwear market in China
    • Difficult entry and exit options
    • Availability of counterfeit products
    • Stringent government regulations
    • Highly fragmented market
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Major trends of children's footwear market in China
    • Growing e-commerce in China
    • Increasing demand for leather footwear
    • Increasing organized retail space
    • Technological innovations
    • Increasing preference for American and European brands
  • Vendor landscape
    • Competitive scenario
    • Major vendors 2014
      • Other prominent vendors
  • Key vendor analysis
    • 361 Degrees International
      • Table 361 Degrees: Product segmentation by revenue 2014
      • Table 361 Degrees: Business segmentation by revenue 2014
      • Table 361 Degrees: Business segmentation by revenue 2013 and 2014 ($ in millions)
    • ANTA Sports Products Limited
      • Table ANTA Sports: Product segmentation by revenue 2014
      • Table ANTA: Product segmentation by revenue 2013 and 2014 ($ in millions)
    • Feike AG
      • Table Feike: Business segmentation by revenue 2014
      • Table Feike: Business segmentation by revenue 2013 and 2014 ($ in millions)
    • Li Ning Company Limited
      • Table Li Ning: Business segmentation by revenue 2014
      • Table Li Ning: Business segmentation by revenue 2013 and 2014 ($ in millions)
      • Table Li Ning: Geographical segmentation by revenue 2014
    • Nike Sports (China)
    • Xtep International Holdings Limited
      • Table Xtep: Business segmentation by revenue 2014
      • Table Xtep: Business segmentation by revenue 2013 and 2014 ($ in millions)
  • Appendix
    • List of abbreviations
  • Explore Technavio

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