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Children's Apparel Market in MEA 2017-2021

Children's Apparel Market in MEA 2017-2021

About Children's Apparel

Children's apparel is meant for children in the age group of 0-14 years. It includes products such as tops, bottoms, dresses, and others. There are many product categories in the apparel retail market, which include tops, jeans, pants, sweaters, coats, baby suits, rompers, skirts, pajamas, and others. MEA has been an attractive retail market for apparel brands. Saudi Arabia, the United Arab Emirates (UAE), Egypt, Kuwait, Qatar, and South Africa are some of the leading countries in the market.

Technavio’s analysts forecast the children's apparel market in MEA to grow at a CAGR of 6.24% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the children's apparel market in MEA for 2017-2021. To calculate the market size, the report considers value sales of children's apparel products.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Children's Apparel Market in MEA 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Azadea
  • Edcon
  • Fawaz Al Hokair Group
  • Landmark Group
  • mr price group
Other prominent vendors
  • adidas
  • Castro
  • FOX
  • M.H. Alshaya
  • Mothercare
  • Nike
  • Truworths International
Market driver
  • Growing demand for premium brands in children's apparel category
  • For a full, detailed list, view our report
Market challenge
  • High overhead costs incurred by online retailers
  • For a full, detailed list, view our report
Market trend
  • Rising demand for organic apparel for children
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Children's Apparel Market in MEA 2017-2021

Technavio recognizes the following companies as the key players in the children's apparel market in MEA: Azadea, Edcon, Fawaz Al Hokair Group, Landmark Group, and mr price group.

Other Prominent Vendors in the market are: adidas, Castro, FOX, M.H. Alshaya, Mothercare, Nike, and Truworths International.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is rising demand for organic apparel for children. The presence of toxic chemicals in textiles leads to skin allergies and other skin reactions. Such chemicals are difficult to remove even after several wash cycles. The rise in awareness about skin-related issues has increased the demand for organic baby clothes over the years. This has provided growth potential to manufacturers of organic clothes.”

According to the report, one driver in the market is growing demand for premium brands in children's apparel category. The rising number of high net worth individuals (HNWI) and urbanization in MEA countries such as Qatar, the UAE, and Saudi Arabia provide growth opportunities for luxury apparel brands to penetrate in the apparel market of these countries. In 2015, the HNWI population in MEA was over 758,000. Therefore, many international luxury brands such as Gucci, Stella McCartney, and Dolce&Gabbana offer children's apparel in product categories such as rompers, dresses, trousers, tops, skirts, and others.

Further, the report states that one challenge in the market is high overhead costs incurred by online retailers. Online players face challenges related to logistics management, such as lack of proper postal addresses, and logistical complications like late delivery of products and unorganized routing. However, online retailers face high overhead costs that lower their profit margins. Low quality of delivery services also affects a company's brand image among customers, which leads to a reduction of the customer base. International online retailers from the US and Europe that deliver products in MEA countries also incur huge losses due to such problems.

Companies Mentioned

Azadea, Edcon, Fawaz Al Hokair Group, Landmark Group, mr price group, adidas, Castro, FOX, M.H. Alshaya, Mothercare, Nike, and Truworths International.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
      • Table Apparel retail market in MEA 2016-2021 ($ billions)
  • Market landscape
    • Market overview
      • Table Children's apparel market in MEA 2016
    • Market size and forecast
      • Table Children's apparel market in MEA 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Children's apparel market in MEA by distribution channel
      • Table Children's apparel market in MEA by distribution channel 2016 (% share of revenue)
      • Table Children's apparel market in MEA by distribution channel 2021 (% share of revenue)
    • Children's apparel market in MEA through offline distribution channel
      • Table Children's apparel market in MEA through offline distribution channel 2016-2021 ($ billions)
    • Children's apparel market in MEA through online distribution channel
      • Table Children's apparel market in MEA by online distribution channel 2016-2021 ($ billions)
  • Market segmentation by product
    • Children's apparel market in MEA by product
      • Table Children's apparel market in MEA by product
      • Table Children's apparel market in MEA by product 2016 (% share of revenue)
  • Market segmentation by age group
    • Children's apparel market in MEA by age group
      • Table Children's apparel market in MEA by age group 2016 (% share of revenue)
    • Infants
    • Toddlers
    • Rest of the children
  • Regional landscape
    • Key leading countries in children's apparel market in MEA
      • Table Key leading countries in children's apparel market in MEA 2016 (% share of revenue)
    • Saudi Arabia
      • Table Children's apparel market in Saudi Arabia 2016-2021 ($ billions)
      • Table Population aged 0-14 years in Saudi Arabia 2011-2016 (thousands)
      • Table Individuals using the Internet in Saudi Arabia 2011-2016 (% of population)
    • Egypt
      • Table Children's apparel market in Egypt 2016-2021 ($ billions)
      • Table Population aged 0-14 years 2011-2016 in Egypt (thousands)
      • Table Individuals using the Internet in Egypt 2011-2016 (% of population)
      • Table Participation rate of women in labor force in Egypt 2012-2016 (% of total female population ages 15+)
    • South Africa
      • Table Children's apparel market in South Africa 2016-2021 ($ billions)
      • Table Population aged 0-14 years 2011-2016 in Egypt (thousands)
      • Table Individuals using the Internet in South Africa 2011-2016 (% of population)
    • UAE
      • Table Children's apparel market in UAE 2016-2021 ($ billions)
      • Table Population aged 0-14 years in UAE 2011-2016 (thousands)
      • Table Individuals using the Internet in UAE 2011-2016 (% of population)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Rising demand for organic apparel for children
      • Table Online retailers offering organic children's apparel in MEA
    • Growing adoption of omni-channel retailing
    • Personalization and customization of children's apparel
    • Other trends
  • Vendor landscape
    • Competitive scenario
    • Key competitive strategies
  • Key vendor analysis
    • Azadea
      • Table Azadea: Product portfolio in children's apparel market in MEA
    • Edcon
      • Table Edcon: Business segmentation by revenue 2017 (% share)
      • Table Edcon: Product portfolio in children's apparel market in MEA
    • Fawaz Al Hokair Group
      • Table Fawaz Al Hokair Group: Product portfolio in children's apparel market in MEA
    • Landmark Group
      • Table Landmark Group: Product portfolio in children's apparel market in MEA
    • mr price group
      • Table mr price group: Business segmentation by revenue 2017 (% share)
      • Table mr price group: Geographical segmentation by revenue 2017 (% share)
      • Table mr price group: Product portfolio in children's apparel market in MEA
    • Other prominent vendors
      • Table Other prominent vendors: Children's apparel market in MEA 2016
  • Appendix
    • List of abbreviations
  • Explore Technavio

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