Children's Apparel Market in MEA 2017-2021
About Children's Apparel
Children's apparel is meant for children in the age group of 0-14 years. It includes products such as tops, bottoms, dresses, and others. There are many product categories in the apparel retail market, which include tops, jeans, pants, sweaters, coats, baby suits, rompers, skirts, pajamas, and others. MEA has been an attractive retail market for apparel brands. Saudi Arabia, the United Arab Emirates (UAE), Egypt, Kuwait, Qatar, and South Africa are some of the leading countries in the market.
Technavio’s analysts forecast the children's apparel market in MEA to grow at a CAGR of 6.24% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the children's apparel market in MEA for 2017-2021. To calculate the market size, the report considers value sales of children's apparel products.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Children's Apparel Market in MEA 2017-2021
Technavio recognizes the following companies as the key players in the children's apparel market in MEA: Azadea, Edcon, Fawaz Al Hokair Group, Landmark Group, and mr price group.
Other Prominent Vendors in the market are: adidas, Castro, FOX, M.H. Alshaya, Mothercare, Nike, and Truworths International.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is rising demand for organic apparel for children. The presence of toxic chemicals in textiles leads to skin allergies and other skin reactions. Such chemicals are difficult to remove even after several wash cycles. The rise in awareness about skin-related issues has increased the demand for organic baby clothes over the years. This has provided growth potential to manufacturers of organic clothes.”
According to the report, one driver in the market is growing demand for premium brands in children's apparel category. The rising number of high net worth individuals (HNWI) and urbanization in MEA countries such as Qatar, the UAE, and Saudi Arabia provide growth opportunities for luxury apparel brands to penetrate in the apparel market of these countries. In 2015, the HNWI population in MEA was over 758,000. Therefore, many international luxury brands such as Gucci, Stella McCartney, and Dolce&Gabbana offer children's apparel in product categories such as rompers, dresses, trousers, tops, skirts, and others.
Further, the report states that one challenge in the market is high overhead costs incurred by online retailers. Online players face challenges related to logistics management, such as lack of proper postal addresses, and logistical complications like late delivery of products and unorganized routing. However, online retailers face high overhead costs that lower their profit margins. Low quality of delivery services also affects a company's brand image among customers, which leads to a reduction of the customer base. International online retailers from the US and Europe that deliver products in MEA countries also incur huge losses due to such problems.
Azadea, Edcon, Fawaz Al Hokair Group, Landmark Group, mr price group, adidas, Castro, FOX, M.H. Alshaya, Mothercare, Nike, and Truworths International.