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Car Rental Market in Europe 2017-2021

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Car rental market in Europe 2016-2021
    • Market size and forecast
      • Table Car rental market in Europe 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by rental type
    • Car rental market in Europe by rental type
      • Table Car rental market in Europe by rental type 2016 (% revenue)
      • Table Car rental market in Europe by rental type 2021 (% revenue)
      • Table Car rental market in Europe by rental type 2016-2021 ($ billions)
    • Car rental market in Europe for airport transport
      • Table Car rental market in Europe for airport transport 2016-2021 ($ billions)
    • Car rental market in Europe for local transport
      • Table Car rental market in Europe for local transport 2016-2021 ($ billions)
    • Car rental market in Europe for outstation transport
      • Table Car rental market in Europe for outstation transport 2016-2021 ($ billions)
  • Regional landscape
    • Geographical segmentation
      • Table Car rental market in Europe – Market size and forecast 2016-2021
    • Regional comparison
      • Table Regional comparison
    • Western Europe – Market size and forecast
      • Table Western Europe – Market size and forecast 2016-2021 ($ billions)
      • Table Western Europe – Year-over-year growth 2017-2021 (%)
    • Eastern Europe – Market size and forecast
      • Table Eastern Europe – Market size and forecast 2016-2021 ($ billions)
      • Table Eastern Europe – Year-over-year growth 2017-2021 (%)
    • Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Consolidation in car rental market in Europe
      • Table Internet use in Europe
      • Table European countries with the largest number of international tourist arrivals (range in millions)
    • Market challenges
      • Table Range of oil prices in Europe 2014-2016 ($/bbl)
  • Market trends
    • Impact of telematics on car rental industry
      • Table Benefits of telematics in rental car industry
    • Electric cars in rental industry
    • Subscription models of rental cars
  • Vendor Landscape
    • Competitive scenario
    • Avis Budget
      • Table Avis Budget: Business segmentation by revenue 2016 (% revenue)
      • Table Avis Budget: Geographical segmentation by revenue 2016 (% revenue)
    • Enterprise
      • Table Enterprise: business segmentation
      • Table Enterprise: geographical segmentation by revenue 2016 (% revenue)
    • Europcar
      • Table Europcar: Key assets
      • Table Europcar: Business segmentation by revenue 2016 (% revenue)
      • Table Europcar: geographical segmentation by revenue 2016 (% revenue)
    • Hertz
      • Table Hertz: Business segmentation by revenue 2016 (% revenue)
    • Sixt
      • Table Sixt: Business segmentation by revenue 2016 (% revenue)
      • Table Sixt: Geographical segmentation by revenue 2016 (% revenue)
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Car Rental Market in Europe 2017-2021

About Car Rental

Car rental services operate in a network of pick-up/drop-off points and offer a range of vehicles. The vehicles are owned by an organization or firm that rents them to users for short periods of time, based on daily, monthly, or annual plans. Car rental has grown from a basic service provided by popular organizations to a widely recognized component of the urban transport market. It is also swiftly developing into a globalized industry that can provide many transportation, land use, environmental, and social benefits.

Technavio’s analysts forecast the car rental market in Europe to grow at a CAGR of 17.94% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the car rental mark et in Europe for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Western Europe
  • Eastern Europe
Technavio's report, Car Rental Market in Europe 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Avis Budget
  • Enterprise
  • Europcar
  • Hertz
  • Sixt
Other prominent vendors
  • Alphabet
  • Arval
  • Hermes
  • Irish Car Rental
  • Maggiore
Market driver
  • Rising consolidation
  • For a full, detailed list, view our report
Market challenge
  • Stringent rules for car rental in Europe
  • For a full, detailed list, view our report
Market trend
  • Electric cars in rental industry
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Car Rental Market in Europe 2017-2021

Technavio recognizes the following companies as the key players in the car rental market in Europe: Avis Budget, Enterprise, Europcar, Hertz, and Sixt.

Other Prominent Vendors in the market are: Alphabet, Arval, Hermes, Irish Car Rental, and Maggiore.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is electric cars in rental industry. Electric vehicles entered the automotive scene in 2010, and some car rental companies immediately adopted them as part of corporate environmental initiatives. In 2015, Hertz and Enterprise added electric vehicles to their respective fleets in the US, and started introducing plug-in vehicles for rental and car-sharing services.”

According to the report, one driver in the market is rising consolidation. Over 35% of the car rental market in Europe was fragmented, and was far less consolidated than the North American market in 2015. The car rental market in Europe has undergone various mergers and acquisitions, making the top five players contribute around 70%. Most of the US rental agencies have a presence throughout Europe. These companies have a high demand in Europe, owing to their presence and readily available vehicles in nearly all areas. For example, Enterprise had franchises in 18 countries in Europe in 2016.

Further, the report states that one challenge in the market is stringent rules for car rental in Europe. Europe experiences high taxes; moreover, a multitude of local policies impede operations and sometimes lead to customer service chaos. The standard retail tax in the eurozone went from 19% to 21% in 2012, and from 23% to 25% in 2016. In addition, renters in Italy must buy the collision damage waiver (CDW). This comes with a huge deductible, and rental companies sell insurance products to cover that gap. In Ireland, rental companies can levy a surcharge for renters older than 75.

Companies Mentioned

Avis Budget, Enterprise, Europcar, Hertz, Sixt, Alphabet, Arval, Hermes, Irish Car Rental, and Maggiore.

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