Covering: A far-reaching analysis of the CRM market in China and segmentation by application (customer service, sales, and marketing), by deployment model (on-premise and cloud-based), and by end-user (government organizations, BFSI, consumer goods and retail, and others). The top vendors analyzed in the report are Aplicor, IBM, Infor, Microsoft, Oracle, salesforce.com, and SAP. It also includes a SWOT analysis of promising vendors such as 800App CRM, Kingdee, Neusoft, and Yonyou.
An overview of the CRM market in China Technavios market research analysts expect the customer relationship management (CRM) market in China to grow at a CAGR of more than 17% during the forecast period. The CRM has expanded rapidly and succeeded in transforming the deployment of CRM software from capital expenditure to pay-per-use models.
In accordance with Technavios latest report, the demand for SaaS is high, which represented more than 45% of total CRM software sold globally in 2015. Increased use of cloud-based computing is one of the major factors driving the growth of the CRM market. The demand for cloud-based computing market in China is increasing at a fast rate and this demand is from organizations of all sizes looking for easy-to-deploy alternatives with advanced technologies to replace older systems. As a result, the increasing implementation of cloud-based CRMs will drive the overall CRM market in China and other emerging regions of APAC.
Segmentation of the CRM market in China by application Customer service Sales Marketing
With a remarkable share of close to 42%, the customer service software segment has the highest share in the CRM market in China, and this segment is considered the backbone of CRM operations and is expected to be a consistent driver through 2020.
End-user segmentation of the CRM market in China Government organizations BFSI Consumer goods and retail Others
The adoption of the CRM software is expected to increase in enterprise verticals during the forecast period, with the government sector being the largest user of CRM solutions. Government agencies are paying keen attention on social media and have an active presence in social channels such as Facebook and Twitter.
Competitive landscape and key vendors The CRM market in China is witnessing a stiff competition due to the influx of new vendors and large enterprise software vendors that provide products specific to the local market.
Top vendors in this market are - Aplicor IBM Infor Microsoft Oracle salesforce.com SAP
Promising vendors in the CRM market in China - 800App CRM Kingdee Neusoft Yonyou
Other prominent vendors included in this report are Amdocs, AsiaInfo-Linkage, Avidian, NetSuite, Sage Group, Shanghai Bokesoft Information, Xiaoshouyi, and XTools.
Key questions answered in the report include What will the market size and the growth rate be in 2020 What are the key factors driving the CRM market in China What are the key market trends impacting the growth of the CRM market in China What are the challenges to market growth Who are the key vendors in the CRM market in China What are the market opportunities and threats faced by the vendors in the CRM market in China What are the key outcomes of the five forces analysis of the CRM market in China
Technavio also offers customization on reports based on specific client requirement.
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Technavio Announces the Publication of its Research Report CRM Market in China 2016-2020
Technavio recognizes the following companies as the key players in the CRM Market in China: Aplicor, IBM, Infor, Microsoft, Oracle, salesforce.com and SAP
Other Prominent Vendors in the market are: Amdocs, AsiaInfo-Linkage, Avidian, NetSuite, Sage Group, Shanghai Bokesoft Information, Xiaoshouyi, and XTools.
Commenting on the report, an analyst from Technavios team said: Advent of smartphones and other mobile devices will attract companies toward mobile CRM solutions. Modern customer intelligence solutions will emerge in the CRM market in China and are expected to become a critical preference for companies providing CRM solutions. Mobile CRM tools allow the sales and marketing team to organize themselves more efficiently. Microsoft has added voice commands to its dynamic CRM app for Windows Phone operating system.
According to the report, the industry is revitalized with cloud-based CRM solutions that accounted for more than 49% of the systems sold in 2015 and continue to be the key market driver. The cloud-based model is cost-effective and thus popular among SMEs. This model also helps reduce time to market and compete with international players.
Further, the report states that security issues are impeding market growth. Organizations are concerned regarding the safety of their data, which include crucial information that is stored on the cloud network or any other platform and can be lost, stolen, or misused.