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CRM Market in China 2016-2020

CRM Market in China - Industry Analysis 2016-2020

Covering: A far-reaching analysis of the CRM market in China and segmentation by application (customer service, sales, and marketing), by deployment model (on-premise and cloud-based), and by end-user (government organizations, BFSI, consumer goods and retail, and others). The top vendors analyzed in the report are Aplicor, IBM, Infor, Microsoft, Oracle, salesforce.com, and SAP. It also includes a SWOT analysis of promising vendors such as 800App CRM, Kingdee, Neusoft, and Yonyou.

An overview of the CRM market in China
Technavios market research analysts expect the customer relationship management (CRM) market in China to grow at a CAGR of more than 17% during the forecast period. The CRM has expanded rapidly and succeeded in transforming the deployment of CRM software from capital expenditure to pay-per-use models.

In accordance with Technavios latest report, the demand for SaaS is high, which represented more than 45% of total CRM software sold globally in 2015. Increased use of cloud-based computing is one of the major factors driving the growth of the CRM market. The demand for cloud-based computing market in China is increasing at a fast rate and this demand is from organizations of all sizes looking for easy-to-deploy alternatives with advanced technologies to replace older systems. As a result, the increasing implementation of cloud-based CRMs will drive the overall CRM market in China and other emerging regions of APAC.

Segmentation of the CRM market in China by application
Customer service
Sales
Marketing

With a remarkable share of close to 42%, the customer service software segment has the highest share in the CRM market in China, and this segment is considered the backbone of CRM operations and is expected to be a consistent driver through 2020.

End-user segmentation of the CRM market in China
Government organizations
BFSI
Consumer goods and retail
Others

The adoption of the CRM software is expected to increase in enterprise verticals during the forecast period, with the government sector being the largest user of CRM solutions. Government agencies are paying keen attention on social media and have an active presence in social channels such as Facebook and Twitter.

Competitive landscape and key vendors
The CRM market in China is witnessing a stiff competition due to the influx of new vendors and large enterprise software vendors that provide products specific to the local market.

Top vendors in this market are -
Aplicor
IBM
Infor
Microsoft
Oracle
salesforce.com
SAP

Promising vendors in the CRM market in China -
800App CRM
Kingdee
Neusoft
Yonyou

Other prominent vendors included in this report are Amdocs, AsiaInfo-Linkage, Avidian, NetSuite, Sage Group, Shanghai Bokesoft Information, Xiaoshouyi, and XTools.

Key questions answered in the report include
What will the market size and the growth rate be in 2020
What are the key factors driving the CRM market in China
What are the key market trends impacting the growth of the CRM market in China
What are the challenges to market growth
Who are the key vendors in the CRM market in China
What are the market opportunities and threats faced by the vendors in the CRM market in China
What are the key outcomes of the five forces analysis of the CRM market in China

Technavio also offers customization on reports based on specific client requirement.

Related reports
Global CRM Outsourcing Market 2015-2019
Global Social Customer Relationship Management (CRM) Software Market 2015-2019
Global SaaS-based CRM Software Market 2014-2018


Press Release

Technavio Announces the Publication of its Research Report CRM Market in China 2016-2020

Technavio recognizes the following companies as the key players in the CRM Market in China: Aplicor, IBM, Infor, Microsoft, Oracle, salesforce.com and SAP

Other Prominent Vendors in the market are: Amdocs, AsiaInfo-Linkage, Avidian, NetSuite, Sage Group, Shanghai Bokesoft Information, Xiaoshouyi, and XTools.

Commenting on the report, an analyst from Technavios team said: Advent of smartphones and other mobile devices will attract companies toward mobile CRM solutions. Modern customer intelligence solutions will emerge in the CRM market in China and are expected to become a critical preference for companies providing CRM solutions. Mobile CRM tools allow the sales and marketing team to organize themselves more efficiently. Microsoft has added voice commands to its dynamic CRM app for Windows Phone operating system.

According to the report, the industry is revitalized with cloud-based CRM solutions that accounted for more than 49% of the systems sold in 2015 and continue to be the key market driver. The cloud-based model is cost-effective and thus popular among SMEs. This model also helps reduce time to market and compete with international players.

Further, the report states that security issues are impeding market growth. Organizations are concerned regarding the safety of their data, which include crucial information that is stored on the cloud network or any other platform and can be lost, stolen, or misused.

Companies Mentioned

Aplicor, IBM, Infor, Microsoft, Oracle, salesforce.com, SAP, Amdocs, AsiaInfo-Linkage, Avidian, NetSuite, Sage Group, Shanghai Bokesoft Information, Xiaoshouyi, XTools.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • CRM overview
    • Introduction
      • Table CRM overview
    • CRM implementation cycle
      • Table CRM workflow
    • CRM framework
    • CRM applications
  • Market description
    • Overview of China
      • Table Overview of China
    • ICT sector in China
    • Strategies for China CRM market
    • Future of CRM in China
      • Table Future of CRM
      • Table Traditional and social CRM
  • Market landscape
    • Table CRM modules
    • Global CRM market
      • Table Global CRM market 2015-2020 ($ billions)
    • CRM market in China
      • Table CRM market in China 2015-2020 ($ millions)
    • CRM in China as segment of global CRM market
      • Table CRM in China as segment of global CRM market 2015
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Table CRM market in China by application 2015
    • CRM customer service software market in China
      • Table CRM customer service software market in China 2015-2020 ($ millions)
    • CRM sales software market in China
      • Table CRM sales software market in China 2015-2020 ($ millions)
    • CRM marketing software in China
      • Table CRM marketing software market in China 2015-2020 ($ millions)
  • Market segmentation by deployment model
    • Table Market segmentation by deployment model 2015
    • On-premises
      • Table Market segmentation by deployment model 2015-2020 ($ millions)
    • Cloud-based
  • Market segmentation by end-user
  • Market drivers
    • Increased use of cloud-based computing
    • Rising demand from SMEs
    • Greater use of Web-based interfaces and social computing
    • Phased approach to CRM implementation
    • Need to develop effective marketing campaigns
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Security issues
    • High cost of customized CRM solutions
    • Integration of cloud-based CRM with other applications
    • User resistance
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Significant impact of mobile CRM
    • Growing demand for marketing automation
    • Emergence of IoT with CRM applications
    • CRM's focus on social networks
  • Vendor landscape
    • Competitive scenario
    • Global vendor analysis
      • Table Key vendor comparison
    • 800App CRM
    • Kingdee
    • Neusoft
    • Yonyou
      • Table Comparison of top four prominent vendors in market
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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