CRM Market in China 2015-2019
A CRM is a software solution used to manage organizational interaction with the existing and prospective customers. CRM is defined as a management philosophy that aims to create, develop, and enhance customer relationships to maximize customer value, corporate profitability, and ultimately the shareholder's value. CRM software supports organizations to maintain contact details of their existing or prospective customers, including details such as names, addresses, phone numbers, call records, and purchase history. CRM enables businesses to gain actionable insights using a back-end analytical engine. It also helps businesses to see new opportunities with predictive analytics, streamline the operations, and personalize customer service based on a customer's history and prior interactions.
TechNavio's analysts forecast the CRM market in China to grow at a CAGR of 16.54 percent over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the CRM market in China for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of CRM software. The revenue considered encompasses the following:
Microsoft,Oracle ,SAP ,Salesforce.com ,800App CRM ,Amdocs ,Aplicor ,AsiaInfo-Linkage ,IBM,Kingdee International Software ,NetSuite,Neusoft ,Shanghai Bokesoft Information ,SugarCRM ,UFIDA,Zoho