About the Breastfeeding Supplies Market in Europe
Breastfeeding supplies are used to assist lactating mothers to express and store milk for later use. Most breastfeeding supplies permit a direct expression of pumped breast milk into a bottle, which can be stored for later use. These supplies may also be used to stimulate lactation in mothers who have an irregular milk flow.
Technavio’s analysts forecast the breastfeeding supplies market in Europe to grow at a CAGR of 4.44% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the breastfeeding supplies market in Europe for 2016-2020. To calculate the market size, we have taken into consideration the sales of different types of breastfeeding supplies in Europe.
Technavio's report, Breastfeeding Supplies Market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Breastfeeding Supplies Market in Europe 2016-2020
Technavio recognizes the following companies as the key players in the breastfeeding supplies market in Europe: Ameda, Medela. NUK, Philips, and Tommee Tippee.
Other Prominent Vendors in the market are: Babisil, Bobo, Chicco, Comotomo, Evenflo, Lansinoh mOmma, Lovi, MAM, Nip, Nuby, Playtex, Richell, and Summer Infant.
Commenting on the report, an analyst from Technavio’s team said: “A key trend boosting market growth is the demand for BPA-free products. The presence of BPA in polycarbonates was initially considered to be harmless to human and animal contact. However, around the 1930s, it was recognized as an artificial estrogenic substance. Thereafter, the harmful effects of BPA started coming to the fore, like its ability to increase the risks of breast and prostate cancer, brain and thyroid abnormalities, infertility, heart diseases, diabetes, early puberty, and obesity. BPA present in the lining of baby bottles and breastfeeding pump parts may seep into the contents of the bottle due to constant heating, mechanical pressure, or exposure to high pH detergents. As a result of its harmful effects, BPA-based phenolics were banned in the EU in 2011, with limited use in construction projects.”
According to the report, a key growth driver is the better marketing techniques used by manufacturers. Packaging plays a critical role to this end as well. In the case of baby feeding and storage bottles, for instance, manufacturers are continually innovating with different sizes and new styles and designs, and portray the same in their descriptive websites as part of their product promotion and marketing. On Dr. Brown's website, consumers get to understand the intricate functionalities of its baby bottles. These bottles help remove excessive air from the tip of the teat and push it back into the bottle so as to reduce the amount of air that the baby takes in while feeding. Such websites not only help consumers compare products with other related products in the market but also educate them on the differentiated products.
Further, the report states that one challenge that could hamper market growth is promoting breast feeding and associated benefits.
Ameda, Medela. NUK, Philips, Tommee Tippee, Babisil, Bobo, Chicco, Comotomo, Evenflo, Lansinoh mOmma, Lovi, MAM, Nip, Nuby, Playtex, Richell, Summer Infant.
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