Breastfeeding Supplies Market in the US 2017-2021
About Breastfeeding Supplies
Breastfeeding supplies help new lactating mothers pump and store breast milk into storage bottles and bags for later use. They may also be used to stimulate lactation in mothers with irregular milk flow. The breastfeeding supplies market in the US is expected to witness significant growth during the forecast period due to multiple drivers and trends. These include the increase in the population of working women, availability of greater functionalities, technological advances, and importance of breast milk over substitute products.
Technavio’s analysts forecast the breastfeeding supplies market in the US to grow at a CAGR of 6.06% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the breastfeeding supplies market in the US for 2017-2021. To calculate the market size, the report considers the revenue generated through the retail sales of different types of breastfeeding supplies.Technavio's report, Breastfeeding Supplies Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Breastfeeding Supplies Market in the US 2017-2021
Technavio recognizes the following companies as the key players in the breastfeeding supplies market in the US: Ameda, Lansinoh, Medela, Philips AVENT, and Pigeon Corporation
Other Prominent Vendors in the market are: Artsana, Babisil, Bellema, The Boppy Company, comotomo, Evenflo Feeding, Fisher-Price, Kiinde, Lovi, NUK, Nuby, and Playtex.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing popularity of electric breastfeeding pumps. The breastfeeding supplies market in the US is registering a rise in the demand for electric breastfeeding pumps owing to their growing requirement, particularly among working women. Working mothers, who are highly conscious about the nutritional needs of their babies and do not want to compromise on the growth and development, want to feed their babies with breast milk. Since manual breast pumps take time to collect milk, electric breast pumps have become a boon for many women. Electric breast pumps are of two types, namely those that are battery-powered and pumps that are corded with an alternating current (AC) adapter. Battery-powered breast pumps are mobile and are suitable for mothers on-the-go. These breast pumps must contain enough charge to prevent the battery from running out. The AC adapter electric breast pump need plug-points and cannot be used on-the-go.”
According to the report, one of the major drivers for this market is Increase in working women population and nuclear families. Most working mothers are required to return to the workforce following childbirth, preventing them from spending time with their babies. At the same time, they do not want to compromise on the child's nutrition. In such cases, mothers opt for breast pumps to store breast milk and resume work. This is the main factor that boosts the sales of breastfeeding pumps and other breastfeeding supplies. Therefore, an increase in the number of working women across the US has led to a rise in the demand for convenient baby care products, including breastfeeding supplies. In 2016, according to The World Bank Group, 45.9% of the total labor force in the US and 56% of the total female population (aged 15 years and above) in the US represented working women. Some of them were new mothers.
Further, the report states that one of the major factors hindering the growth of this market is Increase in adoption of cheaper substitutes. Breastfeeding pumps are very expensive and may not be affordable for many families that fall in low-income segments. In such cases, mothers who have an excessive supply of breast milk can store their milk in milk collectors from Milkies that are cheaper than breast pumps. This product costs around $28.22, while an electric breast pump is priced $188.10.
Ameda, Lansinoh, Medela, Philips AVENT, Pigeon Corporation, Artsana, Babisil, Bellema, The Boppy Company, comotomo, Evenflo Feeding, Fisher-Price, Kiinde, Lovi, NUK, Nuby, and Playtex.