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Breastfeeding Supplies Market in the US 2017-2021

Breastfeeding Supplies Market in the US 2017-2021

About Breastfeeding Supplies

Breastfeeding supplies help new lactating mothers pump and store breast milk into storage bottles and bags for later use. They may also be used to stimulate lactation in mothers with irregular milk flow. The breastfeeding supplies market in the US is expected to witness significant growth during the forecast period due to multiple drivers and trends. These include the increase in the population of working women, availability of greater functionalities, technological advances, and importance of breast milk over substitute products.

Technavio’s analysts forecast the breastfeeding supplies market in the US to grow at a CAGR of 6.06% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the breastfeeding supplies market in the US for 2017-2021. To calculate the market size, the report considers the revenue generated through the retail sales of different types of breastfeeding supplies.Technavio's report, Breastfeeding Supplies Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Ameda
  • Lansinoh
  • Medela
  • Philips AVENT
  • Pigeon Corporation
Other prominent vendors
  • Artsana
  • Babisil
  • Bellema
  • The Boppy Company
  • comotomo
  • Evenflo Feeding
  • Fisher-Price
  • Kiinde
  • Lovi
  • NUK
  • Nuby
  • Playtex
Market driver
  • Increase in working women population and nuclear families
  • For a full, detailed list, view our report
Market challenge
  • Increase in adoption of cheaper substitutes
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of electric breastfeeding pumps
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Breastfeeding Supplies Market in the US 2017-2021

Technavio recognizes the following companies as the key players in the breastfeeding supplies market in the US: Ameda, Lansinoh, Medela, Philips AVENT, and Pigeon Corporation

Other Prominent Vendors in the market are: Artsana, Babisil, Bellema, The Boppy Company, comotomo, Evenflo Feeding, Fisher-Price, Kiinde, Lovi, NUK, Nuby, and Playtex.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing popularity of electric breastfeeding pumps. The breastfeeding supplies market in the US is registering a rise in the demand for electric breastfeeding pumps owing to their growing requirement, particularly among working women. Working mothers, who are highly conscious about the nutritional needs of their babies and do not want to compromise on the growth and development, want to feed their babies with breast milk. Since manual breast pumps take time to collect milk, electric breast pumps have become a boon for many women. Electric breast pumps are of two types, namely those that are battery-powered and pumps that are corded with an alternating current (AC) adapter. Battery-powered breast pumps are mobile and are suitable for mothers on-the-go. These breast pumps must contain enough charge to prevent the battery from running out. The AC adapter electric breast pump need plug-points and cannot be used on-the-go.”

According to the report, one of the major drivers for this market is Increase in working women population and nuclear families. Most working mothers are required to return to the workforce following childbirth, preventing them from spending time with their babies. At the same time, they do not want to compromise on the child's nutrition. In such cases, mothers opt for breast pumps to store breast milk and resume work. This is the main factor that boosts the sales of breastfeeding pumps and other breastfeeding supplies. Therefore, an increase in the number of working women across the US has led to a rise in the demand for convenient baby care products, including breastfeeding supplies. In 2016, according to The World Bank Group, 45.9% of the total labor force in the US and 56% of the total female population (aged 15 years and above) in the US represented working women. Some of them were new mothers.

Further, the report states that one of the major factors hindering the growth of this market is Increase in adoption of cheaper substitutes. Breastfeeding pumps are very expensive and may not be affordable for many families that fall in low-income segments. In such cases, mothers who have an excessive supply of breast milk can store their milk in milk collectors from Milkies that are cheaper than breast pumps. This product costs around $28.22, while an electric breast pump is priced $188.10.

Companies Mentioned

Ameda, Lansinoh, Medela, Philips AVENT, Pigeon Corporation, Artsana, Babisil, Bellema, The Boppy Company, comotomo, Evenflo Feeding, Fisher-Price, Kiinde, Lovi, NUK, Nuby, and Playtex.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
    • Industry outlook: Global baby care products market
      • Table Global baby care products market scenario 2016
      • Table Global baby care products: Market segmentation 2016
  • Market Landscape
    • Breastfeeding supplies market in the US
      • Table Breastfeeding supplies market scenario in the US 2016-2021
      • Table Breastfeeding supplies market in the US: Buying criteria
      • Table Breastfeeding supplies market in the US 2016-2021 ($ millions)
    • Five forces analysis
      • Table Breastfeeding supplies market in the US: Five forces analysis
    • PESTLE analysis
      • Table Breastfeeding supplies market in the US: PESTLE analysis
  • Market segmentation by product
    • Breastfeeding supplies market in the US: Segmentation by product
      • Table Breastfeeding supplies market in the US: Product segmentation 2016-2021 (% share of revenue)
    • Comparison by product
      • Table Breastfeeding supplies market in the US: Comparison by product
    • Breast pumps – Market size and forecast
      • Table Breast pumps market in the US: Market size and forecast 2016-2021 ($ millions)
      • Table Breast pumps market in the US: Year-over-year growth 2017-2021
    • Breast milk storage and feeding – Market size and forecast
      • Table Breast milk storage and feeding market in the US: Market size & forecast 2016-2021 ($ millions)
      • Table Breast milk storage and feeding market in the US: Year-over-year growth 2017-2021
    • Other breastfeeding accessories – Market size and forecast
      • Table Other breastfeeding accessories market in the US: Market size & forecast 2016-2021 ($ millions)
      • Table Other breastfeeding accessories market in the US: Year-over-year growth 2017-2021
    • Market opportunity by product
      • Table Breastfeeding supplies market in the US: Market opportunity by product
  • Market segmentation by application
    • Breastfeeding supplies market in the US: Segmentation by application
      • Table Breastfeeding supplies market in the US: Application segmentation 2016-2021 (% share of revenue)
    • Comparison by application
      • Table Breastfeeding supplies market in the US: Comparison by application
    • 0-6 months' babies – Market size and forecast
      • Table Breastfeeding supplies market in the US by 0-6 months' babies: Market size and forecast 2016-2021 ($ millions)
      • Table Breastfeeding supplies market in the US by 0-6 months' babies: Year-over-year growth 2017-2021
    • 7-12 months' babies – market size & forecast
      • Table Breastfeeding supplies market in the US by 7-12 months' babies: Market size and forecast 2016-2021 ($ millions)
      • Table Breastfeeding supplies market in the US by 7-12 months' babies: Year-over-year growth 2017-2021
    • Market opportunity by application
      • Table Breastfeeding supplies market in the US: Market opportunity by application
  • Market segmentation by distribution channel
    • Global breastfeeding supplies by distribution channel
      • Table Breastfeeding supplies market in the US: Segmentation by distribution channel 2016 (% share of revenue)
      • Table Breastfeeding supplies market in the US: Offline stores segmentation 2016 (% share of revenue)
      • Table Breastfeeding supplies market in the US: Retail stores segmentation 2016 (% share of revenue)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Growing popularity of electric breastfeeding pumps
    • Introduction of BPA-free breastfeeding products to reduce contamination issues
    • Growing awareness of advantages associated with breast pumps
  • Competitor landscape
    • Competitive scenario
      • Table Breastfeeding supplies market in the US: Key competitors
      • Table Breastfeeding supplies market in the US: Key competitor analysis based on important parameters
      • Table Breastfeeding supplies market in the US: Analysis of key competitors
  • Vendor analysis
    • Ameda
      • Table Ameda: Product overview
      • Table Ameda: Recent highlights
    • Lansinoh
      • Table Lansinoh: Product overview
      • Table Lansinoh: Recent highlights
    • Medela
      • Table Medela: Product overview
    • Philips AVENT
      • Table Philips AVENT: Product overview
      • Table Philips AVENT: Geographical segmentation 2016 (% share of revenue)
    • Pigeon Corporation
      • Table Pigeon Corporation: Product overview
      • Table Pigeon Corporation: Business segmentation 2016 (% share of revenue)
    • Other prominent vendors
      • Table Breastfeeding supplies market in the US: Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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