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Breakfast Cereal Market in the US - Market Research Report 2015-2019

Breakfast Cereal Market in the US - Market Research Report 2015-2019

About breakfast cereals

Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

Technavio's analysts forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report

The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:

  • RTE/cold cereals
  • Hot cereals
The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:
  • Supermarket and hypermarkets
  • Independent stores
  • Specialist retailers
  • Others (small groceries stores and discount stores)
Technavio's report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.Key vendors
  • General Mills
  • Kellogg’s
  • MOM Brands
  • PepsiCo
  • Post Foods
Other prominent vendors
  • Abbott Nutrition
  • Arrowhead Mills
  • Back To Nature
  • Bob's Red Mill Natural Foods
  • Food For Life
  • McKee Foods Corporation
  • U.S. Mills
  • Udi's Handcrafted Foods
  • Weetabix
  • Weight Watchers
  • Yantai China Pet Foods
Market driver
  • Convenient consumption
  • For a full, detailed list, view our report
Market challenge
  • Existence of various alternatives
  • For a full, detailed list, view our report
Market trend
  • Product innovations
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Breakfast Cereal Market in the US 2015-2019

Technavio recognizes the following companies as the key players in the Breakfast Cereal Market in the US: Kellogg, PepsiCo, Post Foods, General Mills, ConAgra and MOM Brands

Other Prominent Vendors in the market are: Abbott Nutrition, Arrowhead Mills, Back to Nature, Bob's Red Mill, Food For Life, McKee Foods, U.S. Mills, Udi's Handcrafted Foods, Weetabix, and Weight Watchers.

Commenting on the report, an analyst from Technavio’s team said: “The introduction of a new type or variety of product often stimulates the interest of consumers. Thus, breakfast cereal manufacturers often tend to attract the audience by introducing newer varieties of product suiting the demands and requirements of American customers.”

According to the report, the major driver is the convenient consumption, which is especially true for the cold cereals. Since there is no preparation needed for this type of cereal, an individual is at liberty to have these cereals at any time of the day.

Further, the report states that the major challenge is the declining birth rate in the US. This leads to a decrease in the young population of country that form the primary consumer segment of this market.

Companies Mentioned

Kellogg, PepsiCo, Post Foods, General Mills, ConAgra, MOM Brands, Abbott Nutrition, Arrowhead Mills, Back to Nature, Bob's Red Mill, Food For Life, McKee Foods, U.S. Mills, Udi's Handcrafted Foods, Weetabix, Weight Watchers.

  • Executive summary
    • Key insights
  • Scope of the report
    • Market overview
    • Top vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table An overview of breakfast cereal market in US 2014-2019
      • Table Market share of breakfast product segments by sales 2014 (%)
    • Market size and forecast
      • Table Breakfast cereal in US 2015-2019 ($ billion)
    • Market size and forecast
      • Table Breakfast cereal in US 2015-2019 (million tons)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Market Share by segmentation 2014 (%)
    • RTE breakfast cereals in US market size and forecast
      • Table RTE breakfast cereals in US 2015-2019 ($ billion)
    • Hot breakfast cereals in US market size and forecast
      • Table Hot breakfast cereals in US 2014-2019 ($ billion)
      • Table Comparative analysis of CAGR of product segments 2014-2019 (%)
  • Market segmentation by distribution channel
    • Table Market share by distribution channel in 2014 (%)
  • Market drivers
    • Table Preference of consumers (%)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Market share analysis 2014
      • Table Market share of breakfast cereal by vendor 2014 (%)
    • Other prominent vendors
  • Key vendor analysis
    • General Mills
      • Table General Mills: Business segmentation by revenue 2015
      • Table General Mills: Business segmentation by revenue 2014 and 2015 ($ billion)
      • Table General Mills: Geographical segmentation by revenue 2015
    • Kellogg's Company
      • Table Kellogg's Company: Business segmentation by revenue 2014
      • Table Kellogg's Company: Business segmentation by revenue 2013 and 2014 ($ billions)
    • MOM Brands
      • Table MOM Brands: Product Segmentation 2014
    • PepsiCo
      • Table PepsiCo: Market share by revenue 2014 (%)
  • Appendix
    • List of abbreviations
  • Explore Technavio

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