Breakfast Cereal Market in the US - Market Research Report 2015-2019
About breakfast cereals
Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.
Technavio's analysts forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.
Covered in this report
The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:
Technavio Announces the Publication of its Research Report – Breakfast Cereal Market in the US 2015-2019
Technavio recognizes the following companies as the key players in the Breakfast Cereal Market in the US: Kellogg, PepsiCo, Post Foods, General Mills, ConAgra and MOM Brands
Other Prominent Vendors in the market are: Abbott Nutrition, Arrowhead Mills, Back to Nature, Bob's Red Mill, Food For Life, McKee Foods, U.S. Mills, Udi's Handcrafted Foods, Weetabix, and Weight Watchers.
Commenting on the report, an analyst from Technavio’s team said: “The introduction of a new type or variety of product often stimulates the interest of consumers. Thus, breakfast cereal manufacturers often tend to attract the audience by introducing newer varieties of product suiting the demands and requirements of American customers.”
According to the report, the major driver is the convenient consumption, which is especially true for the cold cereals. Since there is no preparation needed for this type of cereal, an individual is at liberty to have these cereals at any time of the day.
Further, the report states that the major challenge is the declining birth rate in the US. This leads to a decrease in the young population of country that form the primary consumer segment of this market.
Kellogg, PepsiCo, Post Foods, General Mills, ConAgra, MOM Brands, Abbott Nutrition, Arrowhead Mills, Back to Nature, Bob's Red Mill, Food For Life, McKee Foods, U.S. Mills, Udi's Handcrafted Foods, Weetabix, Weight Watchers.
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