Beer Market in the US: Size and Growth Forecast 2015-2019
About Beer market in the US
Beer is an alcoholic drink brewed from malted barley, yeast, hops, and water using fermentation. Other natural ingredients are also added to enhance flavor. Beer is the largest alcohol segment in the US, accounting for 85.5% of all alcohol sold in the US. The market can be divided into two segments: non-craft beer and craft beer. The non-craft beer segment dominated the market in 2014.Beer is ranked the third most popular beverage after water and tea. Beer was first manufactured in the US in New York in 1633.
Technavio’s analysts forecast the beer market in the US to grow at a CAGR of 1.46% by revenue and 1.3% by volume over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the beer market in the US for the period 2015-2019. The report also segments the market based on the following:
Technavio Announces the Publication of its Research Report – Beer Market in the US 2015-2019
Technavio recognizes the following companies as the key players in the Beer Market in the US: Anheuser, Boston Beer, Carlsberg, Heineken and SAB Miller
Other Prominent Vendors in the market are: Anchor Brewing, Bear Republic Brewing, Harpoon Brewery, Lagunitas Brewing, New Belgium Brewing, Pabst Brewing, and Summit Brewing
Commenting on the report, an analyst from Technavio’s team said: “The beer market has continuously changed to meet consumers' need and demands by introducing different flavors, beer with lower calories, greater variety, and alternatives to wine and spirits. As capital increases among consumers, spending power also increases, which will become a benefit to the beer market. For example, Bud Light has introduced Beer Margarita with flavors such as raspberry, strawberry, and mango.”
According to the report, expansion of the global market has given huge opportunities to leading beer brands in the US. It has made positive impact on the large US brewers to compete in a large market. Through consolidations and partnerships, brewers have changed the structure of the beer market in the US. This has created bigger companies with high market share, generating high revenue. Adapting to the global market has helped consumers to differentiate one brand from another.
Further, the report states that one of the major challenges in the market is change in taste and preference of consumers.
Anheuser, Boston Beer, Carlsberg, Heineken, SAB Miller, Anchor Brewing, Bear Republic Brewing, Harpoon Brewery, Lagunitas Brewing, New Belgium Brewing, Pabst Brewing, Summit Brewing
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