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Beer Market in the US: Size and Growth Forecast 2015-2019

Beer Market in the US: Size and Growth Forecast 2015-2019

About Beer market in the US

Beer is an alcoholic drink brewed from malted barley, yeast, hops, and water using fermentation. Other natural ingredients are also added to enhance flavor. Beer is the largest alcohol segment in the US, accounting for 85.5% of all alcohol sold in the US. The market can be divided into two segments: non-craft beer and craft beer. The non-craft beer segment dominated the market in 2014.Beer is ranked the third most popular beverage after water and tea. Beer was first manufactured in the US in New York in 1633.

Technavio’s analysts forecast the beer market in the US to grow at a CAGR of 1.46% by revenue and 1.3% by volume over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the beer market in the US for the period 2015-2019. The report also segments the market based on the following:

  • Product type (craft, non-craft beer)
  • Value chain
  • Product life cycle
  • Distribution channel (on-premises and off-premises)
Technavio's report, Beer Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market. The report also includes a discussion on the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key Vendors
  • Anheuser-Busch InBev
  • Boston Beer
  • Carlsberg
  • Heineken
  • SABMiller
Other Prominent Vendors
  • Anchor Brewing
  • Bear Republic Brewing
  • Deschutes Brewery
  • Firestone Walker Brewing
  • Harpoon Brewery
  • Lagunitas Brewing
Market Driver
  • Technological Advancements
  • For a full, detailed list, view our report
Market Challenge
  • New Entrants
  • For a full, detailed list, view our report
Market Trend
  • Launch of Hybrid Beers
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space and what is their portfolio matrix?
  • What are the market opportunities and threats faced by the key vendors?
  • What is the competitive landscape as characterized by geography?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Beer Market in the US 2015-2019

Technavio recognizes the following companies as the key players in the Beer Market in the US: Anheuser, Boston Beer, Carlsberg, Heineken and SAB Miller

Other Prominent Vendors in the market are: Anchor Brewing, Bear Republic Brewing, Harpoon Brewery, Lagunitas Brewing, New Belgium Brewing, Pabst Brewing, and Summit Brewing

Commenting on the report, an analyst from Technavio’s team said: “The beer market has continuously changed to meet consumers' need and demands by introducing different flavors, beer with lower calories, greater variety, and alternatives to wine and spirits. As capital increases among consumers, spending power also increases, which will become a benefit to the beer market. For example, Bud Light has introduced Beer Margarita with flavors such as raspberry, strawberry, and mango.”

According to the report, expansion of the global market has given huge opportunities to leading beer brands in the US. It has made positive impact on the large US brewers to compete in a large market. Through consolidations and partnerships, brewers have changed the structure of the beer market in the US. This has created bigger companies with high market share, generating high revenue. Adapting to the global market has helped consumers to differentiate one brand from another.

Further, the report states that one of the major challenges in the market is change in taste and preference of consumers.

Companies Mentioned

Anheuser, Boston Beer, Carlsberg, Heineken, SAB Miller, Anchor Brewing, Bear Republic Brewing, Harpoon Brewery, Lagunitas Brewing, New Belgium Brewing, Pabst Brewing, Summit Brewing

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Table Segmentation of Beer Market in US
    • Market Size and Forecast
      • Market size and Forecast By Revenue
        • Table Beer Market in US 2014-2019 by Revenue ($ billion)
      • Market size and Forecast by Volume
        • Table Beer Market in US 2014-2019 by Volume (billion liters)
    • Segmentation Analysis of Beer Market in US
      • Table Segmentation Analysis of Beer Market in US 2014
    • Market Size and Forecast for Beer Segmentation
      • Market size and Forecast of Craft Beer by Revenue
        • Table Craft Beer in US 2014-2019 by Revenue ($ billion)
      • Market size and Forecast of Craft Beer by Volume
        • Table Craft Beer Market in US 2014-2019 by Volume (billion liters)
        • Table State Craft Beer Breweries per Capita 2014
        • Table Craft Brewers Per Capita 2014 (in millions)
        • Table End-user Segmentation of Craft Beer Market in US 2014
      • Market size and Forecast of Non-craft Beer by Volume
        • Table Non-craft Beer Market in US 2014-2019 by Volume (billion liters)
    • Five Forces Analysis
  • Value Chain of Beer
    • Table Value Chain of Beer in US
  • Product Life Cycle
    • Table Product Life Cycle of Beer in the US
  • Market Segmentation by Distribution Channel
    • Table Beer Market in US by Distribution Channel
    • Table Distribution Channel of Beer Market in US 2014
    • Table Beer Market in US: On-premise Distribution Channel 2014
    • Table Beer Market in US: Off-premise Distribution Channel 2014
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
      • Key News
      • Mergers and Acquisitions
    • Market Share Analysis 2014
      • Table Market Ranking of Top Five Beer Manufacturers in US
    • Other Prominent Vendors
  • Key Vendor Analysis
    • AB InBev
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table AB InBev: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table AB InBev: Business Segmentation by Revenue 2013 and 2014 ($ billion)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Boston Beer
      • Key Facts
      • Business Overview
      • Brands
        • Table Boston Beer: Brands
      • Geographical Presence
        • Table Boston Beer: Geographical Presence
      • Business Strategy
      • SWOT Analysis
    • Carlsberg
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Carlsberg: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Carlsberg: Business Segmentation by Revenue 2013 and 2014 ($ billion)
      • Geographical Segmentation by Revenue 2014
        • Table Carlsberg: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Heineken
      • Key Facts
      • Business Overview
      • Brands
        • Table Heineken: Brands
      • Business Segmentation by Revenue 2014
        • Table Heineken: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Heineken: Business Segmentation by Revenue 2013 and 2014 ($billion)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • SABMiller
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Beer Market in the US: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Beer Market in the US: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
      • Geographical Segmentation by Revenue 2014
        • Table Beer Market in the US: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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