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Beer Market in Europe 2016-2020

Beer Market in Europe 2016-2020

About Beer

Beer is an integral part of Europe's heritage. Europe is the world's second largest beer producer. In terms of revenue, the beer market in Europe is growing at a CAGR of 1.49%. In terms of volume, it is growing at a CAGR of 1.98%. This growth in the beer market can be mainly attributed to the growing demand for specialty beers and low/non-alcoholic beers in Europe.

Technavio’s analysts forecast the beer market in Europe to grow at a CAGR of 1.98% in terms of volume during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the beer market in Europe for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of beer in Europe.Technavio's report, Beer Market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Anheuser-Busch InBev
  • Carlsberg
  • Heineken
  • OETTINGER
  • Radeberger
Other prominent vendors
  • Asahi Breweries
  • Beck's Brewery
  • Bitburger Brewery
  • Boston Beer
  • Budweiser Budvar Brewery
  • Cesu alus
  • Chimay Peres Trappistes
  • D.G. Yuengling & Son
  • Duvel Moortgat
  • ERDINGER Weissbier
  • FORST
  • Krombacher
  • Molson Coors
  • Oakleaf Brewery
  • Paulaner Brewery Group
  • Pivovarna Laško
  • Royal Unibrew
  • Švyturys
  • Veltins
  • Warsteiner
Market driver
  • Increasing demand for low/non-alcoholic beer
  • For a full, detailed list, view our report
Market challenge
  • Exit of the UK from the European Union
  • For a full, detailed list, view our report
Market trend
  • Health benefits associated with consumption of beer
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Beer Market in Europe 2016-2020

Technavio recognizes the following companies as the key players in the beer market in Europe: Anheuser-Busch InBev, Carlsberg, Heineken, OETTINGER, and Radeberger

Other Prominent Vendors in the market are: Asahi Breweries, Beck's Brewery, Bitburger Brewery, Boston Beer, Budweiser Budvar Brewery, Cesu alus, Chimay Peres Trappistes, D.G. Yuengling & Son, Duvel Moortgat, ERDINGER Weissbier, FORST, Krombacher, Molson Coors, Oakleaf Brewery, Paulaner Brewery, Pivovarna Laško, Royal Unibrew, Švyturys, Veltins, and Warsteiner

Commenting on the report, an analyst from Technavio’s team said: “Beer is the third most popular drink after water and tea in Europe. A key factor driving growth of beer consumption in Germany is the health benefit associated with beer. Consumption of beer in stipulated amounts helps reduce the risk of developing kidney stones and has other health benefits. Elevated levels of silicon in beer facilitate development of stronger bones and increased bone density. Beer also provides other health benefits such as reducing the occurrence of intestinal transit by aiding digestion.”

According to the report, popularity of craft beers is rising in Germany and other European countries and is growing rapidly. It is highly demanded by young urban consumers valuing the local origin of these products. The craze for craft beer is rising with increase in variety of beer and microbreweries. In Germany, there are around 1,300 breweries involved in making about 5,000 varieties of beer. In Berlin, there are more than 20 microbreweries engaged in the production of craft beer. The rise in demand for craft beer in Germany is highly influenced by the US. A brewing company in Berlin, Lemke, is adopting American-style logo to promote its beer. The low penetration of craft beer in Germany is related with the purity law drafted for the local brewers. According to this, beer can only be made of four items: malted barley, hops, water, and yeast. While foreign producers can have added ingredients like rice and sugar. Keeping the law in concern, most of the brewers in Germany, including Lemke, produce drinks in adherence to purity law. The number of craft breweries in Europe has increased by more than 80% during the past five years.

Further, the report states that the campaigns against alcohol consumption by various organizations in several countries are another challenge that is hindering the market growth. The increasing incidence of alcohol abuse and alcohol-related accidents, especially among the younger population, has led to many regulatory and social organizations launching campaigns against alcohol consumption and vendors to prevent this. For instance, many foundations like Mothers against Drunk Driving, the American Medical Association, and the National Center on Addiction and Substance Abuse are engaged in discouraging alcohol consumption in the US. This is affecting the demand for alcohol in the country. Vendors also often face charges or are involved in lawsuits that damage their image. Vendors need to engage in social responsibility programs like those against drunk driving and abuse to avoid such campaigns and to build goodwill in the market.



Companies Mentioned

Anheuser-Busch InBev, Carlsberg, Heineken, OETTINGER, Radeberger,Asahi Breweries, Beck's Brewery, Bitburger Brewery, Boston Beer, Budweiser Budvar Brewery, Cesu alus, Chimay Peres Trappistes, D.G. Yuengling & Son, Duvel Moortgat, ERDINGER Weissbier, FORST, Krombacher, Molson Coors, Oakleaf Brewery, Paulaner Brewery, Pivovarna Laško, Royal Unibrew, Švyturys, Veltins, Warsteiner.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Product segments in the beer market in Europe
      • Table Segmentation by packaging in beer market in Europe
      • Table Segmentation by distribution channel in the beer market in Europe
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of beer market in Europe 2015
    • Global alcoholic beverages
      • Table Global alcoholic drinks market by revenue 2015-2020 ($ trillions)
      • Table Global alcoholic beverages by volume 2015-2020 (billions of liters)
    • Global beer market
      • Table Global beer market by revenue 2015-2020 ($ billions)
      • Table Global beer market by volume 2015-2020 (billions of liters)
      • Table Per capita consumption of top 10 countries 2015 (liters)
    • Beer market in Europe
      • Table Beer market in Europe 2015-2020 ($ billions)
      • Table Beer market in Europe by volume 2015-2020 (billions of liters)
      • Table Total number of jobs generated by brewing sector in Europe 2015
      • Table Number of craft breweries in the UK 2009-2015
      • Table Per capita beer consumption in European countries 2014 (liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Beer market in Europe by product segmentation 2015 and 2020
    • Standard lager market in Europe
      • Table Standard lager market in Europe 2015-2020 ($ billions)
    • Premium lager market in Europe
      • Table Premium lager market in Europe 2015-2020 ($ billions)
    • Specialty beer market in Europe
      • Table Specialty beer market in Europe 2015-2020 ($ billions)
    • Ales and stouts market in Europe
      • Table Ales and stouts market in Europe 2015-2020 ($ billions)
    • Low/non-alcoholic beer market in Europe
      • Table Low/non-alcoholic beer market in Europe 2015-2020 ($ billions)
  • Market segmentation by distribution channel
    • Table Beer market in Europe by distribution channel 2015
  • Market segmentation by packaging
    • Table Beer market in Europe by packaging 2015
  • Key leading countries
    • Table Key leading countries
    • Russia
      • Table Beer market Russia 2015-2020 ($ billions)
      • Table Beer market in Russia by product segmentation 2015
      • Table Beer market in Russia by distribution channel 2015
    • Germany
      • Table Beer market in Germany 2015-2020 ($ billions)
      • Table Beer market in Germany by product segmentation 2015
      • Table Beer market in Germany by distribution channel 2015
    • UK
      • Table Beer market in UK 2015-2020 ($ billions)
      • Table Beer market in UK by product segmentation 2015
      • Table Beer market in the UK by distribution channel 2015
    • Spain
      • Table Beer market in Spain 2015-2020 ($ Billions)
      • Table Beer market in Spain by product segmentation 2015
      • Table Beer market in Spain by distribution channel 2015
    • France
      • Table Beer market in France 2015-2020 ($ billions)
      • Table Beer market in France by product segmentation 2015
      • Table Beer market in France by distribution channel 2015
    • Italy
      • Table Beer market in Italy 2015-2020 ($ billions)
      • Table Beer market in Italy by product segmentation 2015
      • Table Beer market in Italy by distribution channel 2015
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Barley price in Europe 2012-2016 ($/tons)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Off-trade consumption of beer in certain European countries 2013 and 2014
    • Table Year-over-year % growth of breweries in Europe 2011-2014
  • Vendor landscape
    • Competitive scenario
      • Table Competitive assessment of top players 2015
    • Anheuser-Busch InBev
      • Table Geographical presence
      • Table Product overview
    • Carlsberg Group
      • Table Types of offerings
      • Table Carlsberg Group: Geographic segmentation
      • Table The presence in countries
    • Heineken
      • Table Product offerings
      • Table Heineken: Business segmentation 2014 by revenue (%)
    • OETTINGER
    • Radeberger
      • Table Radeberger: Business segmentation
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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