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Beer Market in the APAC 2015-2019

Beer Market in the APAC 2015-2019

About Beer

Beer is considered to be the world's most widely consumed alcoholic beverage. It is also regarded as the third most popular drink, after water and tea. Beer is an alcoholic beverage manufactured by the hydrolysis of starch and fermentation of the obtained sugar. The starch and enzymes are generally obtained from malted cereal grains such as malted barley and malted wheat. In addition, most beer is also flavored with hops, which add bitterness and act as a natural preservative; however, other flavorings such as herbs or fruit might be included. This process of preparation of beer is called brewing.Technavio’s analysts forecast the beer market in APAC to grow at a CAGR of 6.64% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the beer market in APAC for the period 2015-2019. To calculate the market size, it considers revenue generated through the sales of beer; it also considers beer consumption in APAC. Revenue generated from the sales in the following segments are considered while calculating the market size:

  • Standard lager
  • Premium lager
  • Ales and stouts
  • Specialty beers
  • Low-alcohol beers
Technavio's report, Beer Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market, segmented by geography; considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.Key Regions
  • APAC
Key Vendors
  • Anheuser-Busch InBev
  • Asahi Breweries
  • Beijing Yanjing Brewery
  • China Resource Enterprise
  • Tsingtao Brewery
Other Prominent Vendors
  • Carlsberg
  • Heineken Asia Pacific
  • Kirin Holdings
  • Kiuchi Brewery
  • Molson Coors
  • SAB Miller
  • United Breweries
Market Driver
  • Adoption of Western Culture
  • For a full, detailed list, view our report
Market Challenge
  • Stringent Regulations
  • For a full, detailed list, view our report
Market Trend
  • Rise of Microbreweries
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space and what is their portfolio matrix?
  • What are the market opportunities and threats faced by the key vendors?
  • What is the competitive landscape as characterized by geography?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Beer Market in APAC 2015-2019

Technavio recognizes the following companies as the key players in the Beer Market in APAC: China Resource Enterprise, Tsingtao Brewery, Anheuser Busch, Beijing Yanjing Brewery and Asahi Brewery

Other Prominent Vendors in the market are: Heineken, Carlsberg, Henan Jinxing Brewery, Kirin, Kiuchi Brewery, Molson Coors, Multi Bintang, Niseko, SAB Miller, Siagon Beer, San Miguel, Sapporo, Star Bev, Suntory Holdings, Taiwan Tesing Beer Corporation, ThaiBev, UB and Young Master Ales.

Commenting on the report, an analyst from Technavio’s team said: “Craft beers are specially-made beers, which are carefully and tediously cultivated and developed in craft breweries. They are relatively new in APAC, and consumers in the region are just developing a taste for them. As these craft beers contain a variety of specific ingredients, which varies from brewer to brewer, and less water than regular beer, they cost much more. Initially, consumers in the region were not highly receptive to craft beers due to their difference in taste and premium price. However, gradually, the region has been developing a taste for craft beers especially in countries such as China and South Korea. Hong Kong has been organizing and celebrating Beertopia, a craft beer festival, since 2012. South Korea is seeing more special home-grown craft beers with the recent changes in laws.”

According to the report, in 2013, APAC continued to be the region that recorded the highest growth in the number of their HNWIs, moving slowly towards surpassing the Americas, which currently ranks number one in the number of HNWIs. In addition to the high growth rate of the HNWIs in APAC, their wealth grew between 2009 and 2013. This trend is expected to continue in the next five years. In addition, employment rates have also improved in the region, allowing more individuals access to purchasing power. Improving economic conditions and rising disposable income have resulted in the population being able to spend much more of what they earn on non-essential items, such as beer, and has proved advantageous to the growth of the market.Further, the report states that despite considerable relaxation of rules, especially on the domestic manufacture of beer and local manufacture of beer by international vendors, in some countries in the region, many others continue to impose stringent regulations on the industry.

Companies Mentioned

China Resource Enterprise, Tsingtao Brewery, Anheuser Busch, Beijing Yanjing Brewery, Asahi Brewery, Heineken, Carlsberg, Henan Jinxing Brewery, Kirin, Kiuchi Brewery, Molson Coors, Multi Bintang, Niseko, SAB Miller, Siagon Beer, San Miguel, Sapporo, Star Bev, Suntory Holdings, Taiwan Tesing Beer Corporation, ThaiBev, UB and Young Master Ales

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Market Overview
      • Table Overview of Beer Market in APAC
    • Market Size and Forecast by Revenue
      • Table Beer Market in APAC ($ billions)
    • Market Size and Forecast by Volume
      • Table Beer Market in APAC (billion liters)
    • Five Forces Analysis
  • Beer Brewing and Distribution Process
    • Table Beer Brewing and Distribution Process
  • Market Segmentation by Product
    • Segmentation of Beer Market in APAC by Product
      • Table Beer Market in APAC by Product
      • Market Size and Forecast for Standard Lager Segment
        • Table Standard Lager Market in APAC (billion liters)
      • Market Size and Forecast for Premium Lager Segment
        • Table Premium Lager Market in APAC (billion liters)
      • Market Size and Forecast for Ales and Stouts Segment
        • Table Ale & Stout Market in APAC (billion liters)
      • Market Size and Forecast for Specialty Beers Segment
        • Table Specialty Beer Market in APAC (billion liters)
      • Market Size and Forecast for Low-alcohol Beers Segment
        • Table Low-alcohol Beer Market in APAC (billion liters)
  • Market Segmentation by Distribution Channel
    • Segmentation of Beer Market in APAC by Distribution Channel
      • Table Segmentation of Beer Market in APAC by Distribution Channel
      • Table Segmentation of Beer Market in APAC by Distribution Channel 2014
  • Geographical Segmentation
    • Beer Market in APAC by Geography
      • Table Key Leading Countries 2014
      • Table Beer Market in APAC by Geography 2014-2019 ($ billions)
    • Beer Market in China
      • Market Size and Forecast
        • Table Beer Market in China 2014-2019 ($ billions)
        • Table PCE on Beer in China 2014-2019 ($)
    • Beer Market in Japan
      • Market Size and Forecast
        • Table Beer Market in Japan 2014-2019 ($ billions)
        • Table PCE on Beer in Japan 2014-2019 ($)
    • Beer Market in Australia
      • Market Size and Forecast
        • Table Beer Market in Australia 2014-2019 ($ billions)
        • Table PCE on Beer in Australia 2014-2019 ($)
    • Beer Market in South Korea
      • Market Size and Forecast
        • Table Beer Market in South Korea 2014-2019 ($ billions)
        • Table PCE on Beer in South Korea 2014-2019 ($)
    • Beer Market in India
      • Market Size and Forecast
        • Table Beer Market in India 2014-2019 ($ billions)
        • Table PCE on Beer in India 2014-2019 ($)
  • Buying Criteria
  • Market Growth Drivers
    • Table Number of HNWI in APAC 2009-2013 (in millions)
    • Table Population Age Distribution in APAC
  • Drivers and Their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and Their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Market Share Analysis 2014
      • Table Beer Market in APAC: Market Share 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Asahi Group
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Asahi Group: Business Segmentation by Revenue 2014
      • Recent Developments
      • SWOT Analysis
    • AB InBev
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table AB InBev: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table AB InBev: Business Segmentation by Revenue 2013 and 2014 ($ billion)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Beijing Yanjing Brewery
      • Key Facts
      • Business Overview
      • Revenue Comparison
        • Table Revenue Comparison for 2013 and 2014 ($ billions)
      • Recent Developments
      • SWOT Analysis
    • Chinese Resource Enterprise
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Business Segmentation by Revenue 2013 and 2014 ($ millions)
      • Geographic Segmentation
        • Table Geographic Segmentation by Revenue 2012, 2013 and 2014
      • SWOT Analysis
    • Tsingtao Brewery
      • Key Facts
      • Business Overview
      • Revenue Comparison
        • Table Revenue Comparison for 2012, 2013, and 2014($ millions)
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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