Beer Market in the APAC 2015-2019
Beer is considered to be the world's most widely consumed alcoholic beverage. It is also regarded as the third most popular drink, after water and tea. Beer is an alcoholic beverage manufactured by the hydrolysis of starch and fermentation of the obtained sugar. The starch and enzymes are generally obtained from malted cereal grains such as malted barley and malted wheat. In addition, most beer is also flavored with hops, which add bitterness and act as a natural preservative; however, other flavorings such as herbs or fruit might be included. This process of preparation of beer is called brewing.Technavio’s analysts forecast the beer market in APAC to grow at a CAGR of 6.64% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the beer market in APAC for the period 2015-2019. To calculate the market size, it considers revenue generated through the sales of beer; it also considers beer consumption in APAC. Revenue generated from the sales in the following segments are considered while calculating the market size:
Technavio Announces the Publication of its Research Report – Beer Market in APAC 2015-2019
Technavio recognizes the following companies as the key players in the Beer Market in APAC: China Resource Enterprise, Tsingtao Brewery, Anheuser Busch, Beijing Yanjing Brewery and Asahi Brewery
Other Prominent Vendors in the market are: Heineken, Carlsberg, Henan Jinxing Brewery, Kirin, Kiuchi Brewery, Molson Coors, Multi Bintang, Niseko, SAB Miller, Siagon Beer, San Miguel, Sapporo, Star Bev, Suntory Holdings, Taiwan Tesing Beer Corporation, ThaiBev, UB and Young Master Ales.
Commenting on the report, an analyst from Technavio’s team said: “Craft beers are specially-made beers, which are carefully and tediously cultivated and developed in craft breweries. They are relatively new in APAC, and consumers in the region are just developing a taste for them. As these craft beers contain a variety of specific ingredients, which varies from brewer to brewer, and less water than regular beer, they cost much more. Initially, consumers in the region were not highly receptive to craft beers due to their difference in taste and premium price. However, gradually, the region has been developing a taste for craft beers especially in countries such as China and South Korea. Hong Kong has been organizing and celebrating Beertopia, a craft beer festival, since 2012. South Korea is seeing more special home-grown craft beers with the recent changes in laws.”
According to the report, in 2013, APAC continued to be the region that recorded the highest growth in the number of their HNWIs, moving slowly towards surpassing the Americas, which currently ranks number one in the number of HNWIs. In addition to the high growth rate of the HNWIs in APAC, their wealth grew between 2009 and 2013. This trend is expected to continue in the next five years. In addition, employment rates have also improved in the region, allowing more individuals access to purchasing power. Improving economic conditions and rising disposable income have resulted in the population being able to spend much more of what they earn on non-essential items, such as beer, and has proved advantageous to the growth of the market.Further, the report states that despite considerable relaxation of rules, especially on the domestic manufacture of beer and local manufacture of beer by international vendors, in some countries in the region, many others continue to impose stringent regulations on the industry.
China Resource Enterprise, Tsingtao Brewery, Anheuser Busch, Beijing Yanjing Brewery, Asahi Brewery, Heineken, Carlsberg, Henan Jinxing Brewery, Kirin, Kiuchi Brewery, Molson Coors, Multi Bintang, Niseko, SAB Miller, Siagon Beer, San Miguel, Sapporo, Star Bev, Suntory Holdings, Taiwan Tesing Beer Corporation, ThaiBev, UB and Young Master Ales