Beer Market in the US 2018-2022
About this market
The growing demand for low-alcohol beer is identified as one of the key trends that will gain traction in the market for the next four years. With an increasing focus on healthy food and adoption of healthier lifestyle, the preference for beer styles with low alcohol and calories is increasing in the US. Technavio’s analysts have predicted that the beer market in the US will register a CAGR of over 2% by 2022.Market Overview
Multicultural millennials are driving the market
The millennials are open to experimenting with new products and flavors. The increasing demand for different beer styles and flavors among millennials is driving the growth of the craft beer segment in the beer market in the US.
Increasing growth of legal recreational cannabis
The legalization of recreational cannabis has also contributed to the declining growth of beer market in the US.
For the detailed list of factors that will drive and challenge the growth of the beer market in the US during the 2018-2022, view our report.
The market appears to be fragmented and with the presence of several companies and the competitive environment is quite intense. Factors such as the growing demand for low-alcohol beer and increasing demand for different beer styles and flavors among millennials, will provide considerable growth opportunities to vendors in the US beer market. Anheuser-Busch InBev, Boston Beer, Constellation Brands, Heineken, and Molson Coors Brewing are some of the major companies covered in this report.
Technavio Announces the Publication of its Research Report – Beer Market in the US 2018-2022
Technavio recognizes the following companies as the key players in the beer market in the US: Anheuser-Busch InBev, Boston Beer, Constellation Brands, Heineken, and Molson Coors Brewing.
Commenting on the report, an analyst from Technavio’s team said: “One trend affecting this market is the introduction of new beer flavors.” The growing popularity of flavoured beer in the US is attributable to the increasing volume of consumers in the beer market in the country.
According to the report, one driver influencing this market is the rapidly increasing number of craft breweries. The increasing and rising expansion of the breweries in the US has contributed to an increase in the availability of beer in the market.
Further, the report states that one challenge affecting this market is the growing health awareness among consumers. The increasing health awareness and tendency to adopt healthy lifestyle among the US population has encouraged low alcohol consumption and a move from alcoholic beverages to healthier drinks and other beverages.
Molson Coors Brewing
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