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Beer Market in the US 2018-2022

Beer Market in the US 2018-2022

About this market

The growing demand for low-alcohol beer is identified as one of the key trends that will gain traction in the market for the next four years. With an increasing focus on healthy food and adoption of healthier lifestyle, the preference for beer styles with low alcohol and calories is increasing in the US. Technavio’s analysts have predicted that the beer market in the US will register a CAGR of over 2% by 2022.Market Overview

Multicultural millennials are driving the market

The millennials are open to experimenting with new products and flavors. The increasing demand for different beer styles and flavors among millennials is driving the growth of the craft beer segment in the beer market in the US.

Increasing growth of legal recreational cannabis

The legalization of recreational cannabis has also contributed to the declining growth of beer market in the US.

For the detailed list of factors that will drive and challenge the growth of the beer market in the US during the 2018-2022, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies and the competitive environment is quite intense. Factors such as the growing demand for low-alcohol beer and increasing demand for different beer styles and flavors among millennials, will provide considerable growth opportunities to vendors in the US beer market. Anheuser-Busch InBev, Boston Beer, Constellation Brands, Heineken, and Molson Coors Brewing are some of the major companies covered in this report.


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Beer Market in the US 2018-2022

Technavio recognizes the following companies as the key players in the beer market in the US: Anheuser-Busch InBev, Boston Beer, Constellation Brands, Heineken, and Molson Coors Brewing.

Commenting on the report, an analyst from Technavio’s team said: “One trend affecting this market is the introduction of new beer flavors.” The growing popularity of flavoured beer in the US is attributable to the increasing volume of consumers in the beer market in the country.

According to the report, one driver influencing this market is the rapidly increasing number of craft breweries. The increasing and rising expansion of the breweries in the US has contributed to an increase in the availability of beer in the market.

Further, the report states that one challenge affecting this market is the growing health awareness among consumers. The increasing health awareness and tendency to adopt healthy lifestyle among the US population has encouraged low alcohol consumption and a move from alcoholic beverages to healthier drinks and other beverages.

Companies Mentioned

Anheuser-Busch InBev

Boston Beer

Constellation Brands

Heineken

Molson Coors Brewing

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Alcohol beverages market in US
      • Table Alcohol beverages market in the US
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table US – Market size and forecast 2017-2022 ($ bn)
      • Table US – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by product
    • Segmentation by product
      • Table Product – Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Craft beer – Market size and forecast 2017-2022
      • Table Craft beer – Market size and forecast 2017-2022 ($ bn)
      • Table Craft beer – Year-over-year growth 2018-2022 (%)
    • Non-craft beer – Market size and forecast 2017- 2022
      • Table Non-craft beer – Market size and forecast 2017-2022 ($ bn)
      • Table Non-craft beer – Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Segmentation by distribution channel
      • Table Distribution channel – Market share 2017-2022 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • On-Trade channel – Market size and forecast 2017-2022
      • Table On-Trade – Market size and forecast 2017-2022 ($ bn)
      • Table On-Trade – Year-over-year growth 2018-2022 (%)
    • Off-Trade channel – Market size and forecast 2017-2022
      • Table Off-Trade – Market size and forecast 2017-2022 ($ bn)
      • Table Off-Trade – Year-over-year growth 2018-2022 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Key leading states
    • Table Key leading states
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Introduction of new beer flavors
    • Growing demand for low-alcohol beer
    • Increasing dependency on technology
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Anheuser-Busch InBev
      • Table Vendor overview
      • Table Anheuser-Busch InBev – Business segments
      • Table Anheuser-Busch InBev – Organizational developments
      • Table Anheuser-Busch InBev – Segment focus
      • Table Anheuser-Busch InBev – Key offerings
    • Boston Beer
      • Table Vendor overview
      • Table Boston Beer – Business segments
      • Table Boston Beer – Organizational developments
      • Table Boston Beer – Segment focus
      • Table Boston Beer – Key offerings
    • Constellation Brands
      • Table Constellation Brands overview
      • Table Constellation Brands – Business segments
      • Table Constellation Brands – Organizational developments
      • Table Constellation Brands – Geographic focus
      • Table Constellation Brands – Segment focus
      • Table Constellation Brands – Key offerings
    • Heineken
      • Table Vendor overview
      • Table Heineken – Business segments
      • Table Heineken – Organizational developments
      • Table Heineken – Segment focus
      • Table Heineken – Key offerings
    • Molson Coors Brewing
      • Table Vendor overview
      • Table Molson Coors Brewing – Business segments
      • Table Molson Coors Brewing – Organizational developments
      • Table Molson Coors Brewing – Segment focus
      • Table Molson Coors Brewing – Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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