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Beauty and Personal Care Market in Latin America 2015-2019

Beauty and Personal Care Market in Latin America 2015-2019

About Beauty and Personal Care Products

Beauty and personal care products comprise skin care products, color cosmetics, deodorants, bath and shower products, hair care products, oral care products, toiletries, and sun care products. They can be categorized into synthetic and natural/organic. The use of beauty and personal care products has increased worldwide. This is attributed to various economic, social, and cultural changes happening across geographies. Increased income levels and availability of a plethora of brands for each product category have made consumers more conscious about beauty and personal care.

Technavio's analysts forecast the beauty and personal care market in Latin America to grow at a CAGR of 5.22% during 2014-2019.

Covered in this Report

The report covers the present scenario and the growth prospects of the beauty and personal care market in Latin America for 2015-2019. To calculate the market size, the report considers the revenue generated from the following segments of the market:

  • Skin care
  • Hair care
  • Fragrances
  • Deodorants and bath products
  • Color cosmetics
  • Male grooming
  • Oral care
  • Sun care
Technavio's report, Beauty and Personal Care Market in Latin America, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Key Countries
  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Mexico
  • Peru
  • Venezuela
Key Vendors
  • Avon Products
  • Beiersdorf
  • Natura Cosméticos
  • O Boticário
  • P&G
  • Unilever Group
Other Prominent Vendors
  • Chanel USA
  • Coty
  • Energizer Holdings
  • Estée Lauder
  • Henkel
  • J&J
  • Kao
  • Kimberly-Clark
  • L’Oréal
  • Limited Brands
  • M.A.C Cosmetics
  • Merck
  • Oriflame Cosmetics
  • Revlon
  • Shiseido
  • The Clorox
Market driver
  • High Demand for Male Grooming Products
  • For a full, detailed list, view our report
Market challenge
  • High Competition
  • For a full, detailed list, view our report
Market trend
  • Growing Popularity of BB Creams
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Beauty and Personal Care Market in Latin America 2015-2019

Technavio recognizes the following companies as the key players in the Beauty and Personal Care Market in Latin America: Avon, Beiersdorf, Natura, Boticario, P&G and Unilever

Other Prominent Vendors in the market are: Chanel, Coty, Energizer Holdings, Estee Lauder, Henkel, J&J, Kao, Kimberly-Clark, Limited Brands, L’Oréal, M.A.C Cosmetics, Merc and Oriflame

Commenting on the report, an analyst from Technavio’s team said: “A recent trend has been witnessed in Latin America that is the growing popularity of BB creams. These creams were initially developed for the Asian population, but are now increasingly available in Latin American countries such as Brazil and Mexico with new shades being launched by vendors. These creams are expensive, but they are performing well in Latin America because they are perceived as a multifunctional cream and thus act as a money saver product. In 2012, L'Oréal's Garnier brand launched the first BB cream in Mexico and since then several premium and mass brands have also launched BB creams such as Oriflame and Avon. However, the demand for BB creams will lead to cannibalization of moisturizer, primer, foundation, and sunblock sales. Hence, the growing popularity of BB creams can affect the market both positively as well as negatively during the forecast period.”

According to the report, women play a crucial role in the beauty and personal care market in Latin America. The revenue and demand contributed by them are substantial. Participation of women in the workforce in Latin America has increased. As a result, women are gaining financial independence and decision-making power on household consumption. Increase in number of women in the workplace has raised their disposable income, thereby increasing expenditure for beauty products. The employment rate in Latin America for women aged above 15 is growing. The need to look fresh and presentable at the workplace is one of the key reasons for increase in expenditure on beauty products by working women. The per capita consumption of cosmetics by women has also risen, resulting in increased revenue for the beauty and personal care market in Latin America.

Further, the report states that one of the major challenges faced by vendors in the beauty and personal care market in Latin America is to sustain and grow market share.

Companies Mentioned

Avon, Beiersdorf, Natura, Boticario, P&G, Unilever, Chanel, Coty, Energizer Holdings, Estee Lauder, Henkel, J&J, Kao, Kimberly-Clark, Limited Brands, L’Oréal, M.A.C Cosmetics, Merc, Oriflame.

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
      • Table Beauty and Personal Care Segments and Products
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Latin America: An Overview
    • Summary
    • Economic Overview
      • Table Latin America: GDP per Capita (PPP) 2008-2014 ($)
  • Market Landscape
    • Market Overview
      • Table Overview of Beauty and Personal Care Market in Latin America
    • Market Size and Forecast
      • Table Latin America: Beauty and Personal Care Market 2014-2019 ($ billion)
      • Table Latin America: PCE of Beauty and Personal Care Market by Country ($)
    • Five Forces Analysis
  • Market Segmentation by Product
    • Beauty and Personal Care Market in Latin America by Product
      • Table Latin America: Beauty and Personal Care Market by Product Segmentation 2014-2019
    • Skin Care Market in Latin America
      • Market Size and Forecast
        • Table Latin America: Skin Care Market 2014-2019 ($ billion)
    • Hair Care Market in Latin America
      • Market Size and Forecast
        • Table Latin America: Hair Care Market 2014-2019 ($ billion)
    • Fragrances Market in Latin America
      • Market Size and Forecast
        • Table Latin America: Fragrances Market 2014-2019 ($ billion)
    • Deodorants and Bath Products Market in Latin America
      • Market Size and Forecast
        • Table Latin America: Deodorants and Bath Products Market 2014-2019 ($ billion)
    • Color Cosmetics Market in Latin America
      • Market Size and Forecast
        • Table Latin America: Color Cosmetics Care Market 2014-2019 ($ billion)
    • Male Grooming Market in Latin America
      • Market Size and Forecast
        • Table Latin America: Male Grooming Market 2014-2019 ($ billion)
    • Oral Care Market in Latin America
      • Market Size and Forecast
        • Table Latin America: Oral Care Market 2014-2019 ($ billion)
    • Sun Care Market in Latin America
      • Market Size and Forecast
        • Table Latin America: Sun Care Market 2014-2019 ($ billion)
  • Market Segmentation by Price Positioning
    • Beauty and Personal Care Market Segmentation by Price Positioning
      • Table Latin America: Beauty and Personal Care Market Segmentation by Price Positioning 2014
  • Key Leading Countries
    • Table Latin America: Beauty and Personal Care Market by Geographical Segmentation 2019
    • Table Latin America: Beauty and Personal Care Market by Geographical Segmentation 2014-2019
    • Beauty and Personal Care Market in Brazil
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Brazil 2014-2019 ($ billion)
        • Table Product Segmentation in Brazil 2014
        • Table Product Segmentation in Brazil 2019
    • Beauty and Personal Care Market in Mexico
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Mexico 2014-2019 ($ billion)
        • Table Product Segmentation in Mexico 2014
        • Table Product Segmentation in Mexico 2019
    • Beauty and Personal Care Market in Argentina
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Argentina 2014-2019 ($ billion)
        • Table Product Segmentation in Argentina 2014
        • Table Product Segmentation in Argentina 2019
    • Beauty and Personal Care Market in Venezuela
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Venezuela 2014-2019 ($ billion)
        • Table Product Segmentation in Venezuela 2014
        • Table Product Segmentation in Venezuela 2019
    • Beauty and Personal Care Market in Colombia
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Colombia 2014-2019 ($ billion)
        • Table Product Segmentation in Colombia 2014
        • Table Product Segmentation in Colombia 2019
    • Beauty and Personal Care Market in Chile
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Chile 2014-2019 ($ billion)
        • Table Product Segmentation in Chile 2014
        • Table Product Segmentation in Chile 2019
    • Beauty and Personal Care Market in Peru
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Peru 2014-2019 ($ billion)
        • Table Product Segmentation in Peru 2014
        • Table Product Segmentation in Peru 2019
  • Buying Criteria
  • Market Growth Drivers
    • Table Latin America: Employed Women Aged 15+ 2009-2013
    • Table Latin America: Population Age 15-64 years, 2009-2013
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Leading Vendors 2014
      • Avon
      • Beiersdorf
      • Natura
        • Table Natura Consultants in Latin America 2012-2013
      • O Boticário
      • P&G
      • Unilever Group
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Avon Products
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Beauty and Personal Care Market in Latin America: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Beauty and Personal Care Market in Latin America: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Beauty and Personal Care Market in Latin America: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Beiersdorf
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Beiersdorf: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Beiersdorf: Business Segmentation by Revenue 2013 and 2014 ($ billion)
      • Geographical Segmentation by Revenue 2014
        • Table Beiersdorf: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Natura Cosmeticos
      • Key Facts
      • Business Overview
      • Key Products
        • Table Natura Cosmeticos: Key Products
      • Geographical Segmentation by Revenue 2014
        • Table Natura Cosmeticos: Geographical Segmentation by Revenue 2014
      • SWOT Analysis
    • Grupo Boticário
      • Key Facts
      • Business Overview
      • SWOT Analysis
    • P&G
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table P&G: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table P&G: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table P&G: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Unilever
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Unilever: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Unilever: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Unilever: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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