Beauty and Personal Care Market in Africa 2015-2019
About Beauty and Personal Care
Personal care products include consumer products such as moisturizers, lip balms, hair oils, shampoos, perfumes, talcum powders, shaving creams, eyeliners, toothpastes, and skin creams developed for personal hygiene and beautification. As the name suggests, chemicals are used in the manufacture of synthetic personal care products. In contrast, natural personal care products are produced using ingredients such as flowers, fruits, and vegetables. Those products that made from such ingredients that are either grown or processed using eco-friendly farming methods such as recycled resources to promote biodiversity are categorized as organic personal care products. Increase in income levels and availability of pool of brands for each product category have made consumers more cautious of the effectiveness of the product. This acts as a huge potential for international companies that have better quality product offerings in comparison to locally produced goods for Africa.
TechNavio’s analysts forecast the Beauty and Personal Care market in Africa to grow at a CAGR of 8.24 percent over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the Beauty and Personal Care market in Africa for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sale of various beauty and personal products such as skin care products, hair care products, cosmetics, fragrances, and others.
TechNavio's report, the Beauty and Personal Care Market in Africa 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Africa; it also covers the landscape of the Beauty and Personal Care market in Africa and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
TechNavio Announces the Publication of its Research Report – Beauty and Personal Care Market in Africa 2015-2019
TechNavio recognizes the following companies as the key players in the Beauty and Personal Care Market in Africa: L'Oreal SA, Procter & Gamble Co. (P&G) and Unilever NV.
Other Prominent Vendors in the market are: Africology, Beiersdorf, Biokidé, Estée Lauder, Godrej Consumer Products, House of Tara and Suzie Beauty.
Commenting on the report, an analyst from TechNavio’s team said: “Demand for high-quality products at reasonable prices is one of the key trends emerging in this market. The price-sensitive middle class constitutes the majority of the population in the region. Consequently, many international players have launched cheaper lines of their existing products.”
According to the report, the emergence of a vibrant middle-class population in the region is one of the major factors driving the market’s growth. African people have become increasingly aware about quality of beauty products, which has led to an influx of high-quality beauty products in the market. Beauty and personal care products have gained increased traction among the younger population in the region because they are more aware about global trends related to fashion.
Further, the report states that non-availability of personalized products in the market is hampering market growth significantly. The demand for ethnic products that best suit the skin color and hair texture of Africans has increased significantly. The affordability of these products remains a key buying criterion in the region.
L'Oreal , Procter & Gamble, Unilever , Africology, Beiersdorf, Biokidé, Estée Lauder, Godrej, House of Tara, Suzie Beauty
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