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Beauty and Personal Care Market in Africa 2015-2019

Beauty and Personal Care Market in Africa 2015-2019

About Beauty and Personal Care

Personal care products include consumer products such as moisturizers, lip balms, hair oils, shampoos, perfumes, talcum powders, shaving creams, eyeliners, toothpastes, and skin creams developed for personal hygiene and beautification. As the name suggests, chemicals are used in the manufacture of synthetic personal care products. In contrast, natural personal care products are produced using ingredients such as flowers, fruits, and vegetables. Those products that made from such ingredients that are either grown or processed using eco-friendly farming methods such as recycled resources to promote biodiversity are categorized as organic personal care products. Increase in income levels and availability of pool of brands for each product category have made consumers more cautious of the effectiveness of the product. This acts as a huge potential for international companies that have better quality product offerings in comparison to locally produced goods for Africa.

TechNavio’s analysts forecast the Beauty and Personal Care market in Africa to grow at a CAGR of 8.24 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Beauty and Personal Care market in Africa for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sale of various beauty and personal products such as skin care products, hair care products, cosmetics, fragrances, and others.

TechNavio's report, the Beauty and Personal Care Market in Africa 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Africa; it also covers the landscape of the Beauty and Personal Care market in Africa and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Region

  • Africa
Key Vendors
  • L'Oreal
  • Procter & Gamble
  • Unilever
Other Prominent Vendors
  • Africology
  • Beiersdorf
  • Biokidé
  • Estée Lauder
  • Godrej
  • House of Tara
  • Suzie Beauty
Market Driver
  • Growing Middle-class Population
  • For a full, detailed list, view our report
Market Challenge
  • Non-availability of Personalized Products
  • For a full, detailed list, view our report
Market Trend
  • Sensitivity to Price for Better Quality
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

TechNavio Announces the Publication of its Research Report – Beauty and Personal Care Market in Africa 2015-2019

TechNavio recognizes the following companies as the key players in the Beauty and Personal Care Market in Africa: L'Oreal SA, Procter & Gamble Co. (P&G) and Unilever NV.

Other Prominent Vendors in the market are: Africology, Beiersdorf, Biokidé, Estée Lauder, Godrej Consumer Products, House of Tara and Suzie Beauty.

Commenting on the report, an analyst from TechNavio’s team said: “Demand for high-quality products at reasonable prices is one of the key trends emerging in this market. The price-sensitive middle class constitutes the majority of the population in the region. Consequently, many international players have launched cheaper lines of their existing products.”

According to the report, the emergence of a vibrant middle-class population in the region is one of the major factors driving the market’s growth. African people have become increasingly aware about quality of beauty products, which has led to an influx of high-quality beauty products in the market. Beauty and personal care products have gained increased traction among the younger population in the region because they are more aware about global trends related to fashion.

Further, the report states that non-availability of personalized products in the market is hampering market growth significantly. The demand for ethnic products that best suit the skin color and hair texture of Africans has increased significantly. The affordability of these products remains a key buying criterion in the region.

Companies Mentioned

L'Oreal , Procter & Gamble, Unilever , Africology, Beiersdorf, Biokidé, Estée Lauder, Godrej, House of Tara, Suzie Beauty

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Market Overview
    • Global Beauty and Personal Care Market
      • Market Size and Forecast
        • Table Global Beauty and Personal Care Market 2014-2019 (US$ billion)
    • Beauty and Personal Care Market in Africa
      • Market Overview
        • Table Beauty and Personal Care Market in Africa by Type
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Africa 2014-2019 (US$ billion)
    • Five Forces Analysis
  • Market Segmentation by Product
    • Beauty and Personal Care Market in Africa by Product Segmentation
      • Table Beauty and Personal Care Market in Africa by Product
      • Table Beauty and Personal Care Market in Africa by Product 2014
      • Table Beauty and Personal Care Market in Africa by Product 2019
      • Table Beauty and Personal Care Market in Africa by Product 2014-2019 (US$ billion)
      • Table Beauty and Personal Care Market in Africa by Product 2014-2019
    • Skin Care Market in Africa
      • Market Size and Forecast
        • Table Skin Care Market in Africa 2014-2019 (US$ billion)
    • Hair Care Market in Africa
      • Market Size and Forecast
        • Table Hair Care Market in Africa 2014-2019 (US$ billion)
    • Cosmetic Care Market in Africa
      • Market Size and Forecast
        • Table Cosmetic Care Market in Africa 2014-2019 (US$ billion)
        • Table Color Cosmetic Care Market in Kenya, Tanzania, and Uganda 2014-2019 (US$ million)
    • Fragrances Market in Africa
      • Market Size and Forecast
        • Table Fragrances Market in Africa 2014-2019 (US$ billion)
    • Beauty and Personal Care Market in Africa by Others Segment
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Africa by Others Segment 2014-2019 (US$ billion)
        • Table Beauty and Personal Care Market in Africa 2014-2019 (US$ billion)
        • Table Beauty and Personal Care Market in Africa 2014-2019
  • Market Segmentation by Distribution Channels
    • Table Beauty and Personal Care Market in Africa by Distribution Channels
    • Table Beauty and Personal Care Market in Africa by Distribution Channels 2014
    • Table Beauty and Personal Care Market in Africa by Distribution Channels 2019
    • Table Beauty and Personal Care Market in Africa by Distribution Channels 2014-2019 (US$ billion)
    • Table Beauty and Personal Care Market in Africa by Distribution Channels 2014-2019
    • Super/Hypermarkets Segment
      • Market Size and Forecast
        • Table Super/Hypermarkets Segment of Beauty and Personal Care Market in Africa 2014-2019 (US$ billion)
    • Drug Stores Segment
      • Market Size and Forecast
        • Table Drug Stores Segment of Beauty and Personal Care Market in Africa 2014-2019 (US$ billion)
    • Non-store Retailing Segment
      • Market Size and Forecast
        • Table Non-store Retailing Segment of Beauty and Personal Care Market in Africa 2014-2019 (US$ billion)
    • Beauty Specialists Segment
      • Market Size and Forecast
        • Table Beauty Specialists Segment of Beauty and Personal Care Market in Africa 2014-2019 (US$ billion)
    • Beauty and Personal Care Market by Others Segment
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Africa by Others Segment 2014-2019 (US$ billion)
        • Table Beauty and Personal Care Market in Africa by Distribution Channels 2014-2019 (US$ billion)
        • Table Beauty and Personal Care Market in Africa by Distribution Channels 2014-2019
  • Key Leading Countries
    • Table Beauty and Personal Care Market in Africa by Key Leading Countries 2014-2019
    • Beauty and Personal Care Market in South Africa
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in South Africa 2014-2019 (US$ billion)
    • Beauty and Personal Care Market in Nigeria
      • Market Size and Forecast
        • Table Beauty and Personal Care Market in Nigeria 2014-2019 (US$ billion)
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
      • Key News
      • Mergers and Acquisitions
    • Market Vendor Analysis 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
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      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
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      • Business Segmentation by Revenue 2012 and 2013
        • Table Shoulder-fired Weapons Market in North America 2015-2019: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Global Military Airlift Market 2015-2019: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Procter & Gamble
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table P&G: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table P&G: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table P&G: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Unilever
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Unilever: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Unilever: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Unilever: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other prominent Vendors
    • Africology
    • Beiersdorf
    • Biokidé
    • Estée Lauder
    • Godrej
    • House of Tara
    • Suzie Beauty
  • Other Reports in this Series

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