Bathroom Accessories Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

Bathroom Accessories Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

Global Bathroom Accessories Market: About this market

Technavio’s bathroom accessories market analysis considers sales from both offline and online distribution channels. Our study also finds the sales of bathroom accessories in APAC, Europe, MEA, North America, and South America. In 2019, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as touch and feel aspects and a wide range of products based on the requirements and budgets will play a significant role in the offline segment to maintain its market position. Also, our global bathroom accessories market report looks at factors such as growing awareness about sanitary and personal hygiene, growth of the housing sector, and increasing demand for premium bathroom accessories. However, long product replacement cycle, competition from the unorganized sector, and increasing criticality of inventory management may hamper the growth of the bathroom accessories industry over the forecast period.

Global Bathroom Accessories Market: Overview

Growing awareness about sanitary and personal hygiene

Growing awareness about sanitary hygiene has encouraged consumers to ensure the maintenance of hygienic bathrooms. Hygienic bathrooms include several accessories such as washbasins, tissue holders, towel hangers, soap dispensers, toothbrush holders, trash cans, and paper towel machines. Also, the importance of good sanitary and personal hygiene practices for leading a healthy life is driving the demand for bathroom accessories such as antimicrobial toilet seats. This is also encouraging vendors such as Kohler, TOTO, and others to offer antimicrobial toilet seats. Therefore, growing awareness about the hygiene market will lead to the expansion of the global bathroom accessories market at a CAGR of over 5% during the forecast period.

Advent of smart bathrooms

Smart bathrooms are built with accessories that can sense voice and function as per the instructions. These smart bathrooms allow users to control the lights, security, and temperature through smartphones and other gadgets. In addition, these bathrooms incorporate convenient to use digital bathroom accessories such as digital faucets to conserve water and energy. Products like digital faucets include features such as digital temperature control settings and touchless technology. Furthermore, smart bathrooms are also equipped with digital shower panels with an LCD to help the user control the flow of water from the shower, play music, and set the water temperature. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global bathroom accessories market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global bathroom accessories market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading bathroom accessories manufacturers, that include Bradley Corp., Duravit AG, Fortune Brands Home & Security Inc., HSIL Ltd., Kohler Co., LIXIL Group Corp., Masco Corp., Norcros Plc, Roca Sanitario SA, and Spectrum Brands Holdings Inc.

Also, the bathroom accessories market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global housewares and specialties market
      • Table Segments of global housewares and specialties market
    • Market characteristics
      • Table Market characteristics
    • Value chain analysis
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Vendors: Key offerings
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
    • Market outlook
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2019-2024
      • Table Offline - Market size and forecast 2019-2024 ($ millions)
      • Table Offline - Year-over-year growth 2020-2024 (%)
    • Online - Market size and forecast 2019-2024
      • Table Online - Market size and forecast 2019-2024 ($ millions)
      • Table Online - Year-over-year growth 2020-2024 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision Framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Advent of smart bathrooms
    • Growth of hospitality sector
    • Increasing availability of towel warmers
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Bradley Corp.
      • Table Bradley Corp. - Vendor overview
      • Table Bradley Corp. - Product segments
      • Table Bradley Corp. - Organizational developments
      • Table Bradley Corp. - Key offerings
    • Duravit AG
      • Table Duravit AG - Vendor overview
      • Table Duravit AG - Product segments
      • Table Duravit AG - Key offerings
    • Fortune Brands Home & Security Inc.
      • Table Fortune Brands Home & Security Inc. - Vendor overview
      • Table Fortune Brands Home & Security Inc. - Business segments
      • Table Fortune Brands Home & Security Inc. - Organizational developments
      • Table Fortune Brands Home & Security Inc. - Geographic focus
      • Table Fortune Brands Home & Security Inc. - Segment focus
      • Table Fortune Brands Home & Security Inc. - Key offerings
    • HSIL Ltd.
      • Table HSIL Ltd. - Vendor overview
      • Table HSIL Ltd. - Business segments
      • Table HSIL Ltd. - Organizational developments
      • Table HSIL Ltd. - Segment focus
      • Table HSIL Ltd. - Key offerings
    • Kohler Co.
      • Table Kohler Co. - Vendor overview
      • Table Kohler Co. - Product segments
      • Table Kohler Co. - Organizational developments
      • Table Kohler Co. - Key offerings
    • LIXIL Group Corp.
      • Table LIXIL Group Corp. - Vendor overview
      • Table LIXIL Group Corp. - Business segments
      • Table LIXIL Group Corp. - Organizational developments
      • Table LIXIL Group Corp. - Geographic focus
      • Table LIXIL Group Corp. - Segment focus
      • Table LIXIL Group Corp. - Key offerings
    • Masco Corp.
      • Table Masco Corp. - Vendor overview
      • Table Masco Corp. - Business segments
      • Table Masco Corp. - Organizational developments
      • Table Masco Corp. - Geographic focus
      • Table Masco Corp. - Segment focus
      • Table Masco Corp. - Key offerings
    • Norcros Plc
      • Table Norcros Plc - Vendor overview
      • Table Norcros Plc - Business segments
      • Table Norcros Plc - Geographic focus
      • Table Norcros Plc - Segment focus
      • Table Norcros Plc - Key offerings
    • Roca Sanitario SA
      • Table Roca Sanitario SA - Vendor overview
      • Table Roca Sanitario SA - Product segments
      • Table Roca Sanitario SA - Organizational developments
      • Table Roca Sanitario SA - Geographic focus
      • Table Roca Sanitario SA - Key offerings
    • Spectrum Brands Holdings Inc.
      • Table Spectrum Brands Holdings Inc. - Vendor overview
      • Table Spectrum Brands Holdings Inc. - Business segments
      • Table Spectrum Brands Holdings Inc. - Organizational developments
      • Table Spectrum Brands Holdings Inc. - Geographic focus
      • Table Spectrum Brands Holdings Inc. - Segment focus
      • Table Spectrum Brands Holdings Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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