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Baby Stroller and Pram Market in Europe 2017-2021

Baby Stroller and Pram Market in Europe 2017-2021

About Baby Stroller and Pram

  • A stroller or a pram is a hand pushed vehicle that is used to carry babies and young infants. These baby care products are can be of distinct types for babies of different ages and weights.
  • The baby stroller and pram market in Europe is segmented by product, key leading countries, and distribution channels. An increased shift of the global population from rural to urban and semi-urban areas has been recorded over the past few years. In recent times, lifestyles in both developed and emerging countries, including China, Russia, and India, have changed considerably due to the growth in urbanization. The purchasing power and living standards of consumers have also increased owing to their high disposable incomes.
Technavio’s analysts forecast the baby stroller and pram market in Europe to grow at a CAGR of 4.67% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the baby stroller and pram market in Europe for 2017-2021. To calculate the market size, the report considers the sales market.

The market is divided into the following segments based on geography:
  • Austria
  • Belgium
  • Bulgaria
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Italy
  • Luxembourg
  • Norway
  • Poland
  • Portugal
  • Spain
  • Switzerland
  • The Netherlands
  • The UK
Technavio's report, Baby Stroller and Pram Market in Europe 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Baby Jogger
  • Bébécar
  • Bugaboo International
  • Artsana (Chicco)
  • iCandy
Other prominent vendors
  • PPH ARO Karoń
  • Brevi
  • Britax
  • Coletto
  • Concord
  • Go-Go Babyz
  • Hartan
  • Inglesina
  • Joolz
  • Joovy
  • Mamas & Papas
  • Maxi-Cosi
  • Mima International
  • Mothercare
  • Mountain Buggy
  • Peg Perego
  • phil&teds
  • Quinny
  • RECARO
  • Silver Cross
  • Thule
  • Tutek
Market driver
  • Multifunctionality features
  • For a full, detailed list, view our report
Market challenge
  • Low profit margins
  • For a full, detailed list, view our report
Market trend
  • Customization of strollers
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Baby Stroller and Pram Market in Europe 2017-2021

Technavio recognizes the following companies as the key players in the baby stroller and pram market in Europe: Baby Jogger, Bébécar, Bugaboo International, Artsana (Chicco), and iCandy

Other Prominent Vendors in the market are: PPH ARO Karoń, Brevi, Britax, Coletto, Concord, Go-Go Babyz, Hartan, Inglesina, Joolz, Joovy, Mamas & Papas, Maxi-Cosi, Mima International, Mothercare, Mountain Buggy, Peg Perego, phil&teds, Quinny, RECARO, Silver Cross, Thule, and Tutek.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Customization of strollers. Over the last two years, several manufacturers have come out with multifunctional strollers that can be converted into baby car seats and other storage facilities. Twin strollers that can carry two babies at a time or have a lower space to store goods such as milk bottles, diapers, or other baby accessories are some of the other products that are trending in the region. These strollers were also available in designer prints and unique colors, owing to the rising demand for designer products from fashion-conscious consumers.”

According to the report, one of the major drivers for this market is Multifunctionality features. Strollers with multifunctional features are gaining high popularity all over the globe, thereby increasing the overall demand for strollers. This is likely to have a positive impact on the growth of the market over the course of the next five years. Government regulations for child care is another factor influencing the growth of the market. For instance, European countries have mandated the use of baby car seats, due to which several parents prefer strollers that can be converted into baby car seats. Although these products are expensive, they have gained high popularity, as they can be used as car seats and be converted to strollers. This makes them convenient and cost-effective in the long run. The integration of other additional features such as easy fold and carry, suspension wheels, and additional storage space is also propelling the demand for these products and consequently the growth of the market.

Further, the report states that one of the major factors hindering the growth of this market is Low profit margins. High-performing baby strollers are expensive. Bugaboo, 4moms, and SilverCross are some of the premium brands of baby strollers, with prices ranging from $600 to $1000. Owing to the high price of these products, most consumers prefer buying cheaper products. To combat this issue and increase their customer base, several vendors are trying to provide products at lower prices despite the increasing cost of raw materials. For instance, TekTake3 baby stroller is available at a price range of $150 to $200. Besre baby car seats are available at an even lower price of $60. Hence, product prices have a directly proportional impact on the profit margins.

Companies Mentioned

Baby Jogger, Bébécar, Bugaboo International, Artsana (Chicco), and iCandy, PPH ARO Karoń, Brevi, Britax, Coletto, Concord, Go-Go Babyz, Hartan, Inglesina, Joolz, Joovy, Mamas & Papas, Maxi-Cosi, Mima International, Mothercare, Mountain Buggy, Peg Perego, phil&teds, Quinny, RECARO, Silver Cross, Thule, and Tutek.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Parent market: Global stroller and pram market
      • Table Global baby stroller and pram market 2016-2021 ($ billions)
      • Table Global baby stroller and pram market scenario
  • Market landscape
    • Baby stroller and pram market in Europe
    • Market size and forecast
      • Table Baby stroller and pram market in Europe
      • Table Baby stroller and pram market in Europe 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Baby stroller and pram market in Europe by product
      • Table Baby stroller and pram market in Europe: Segmentation by product
      • Table Baby stroller and pram market in Europe: Segmentation by product 2016 and 2021(% share of revenue)
    • Baby comfort stroller market in Europe
      • Table Baby comfort stroller market in Europe 2016-2021 ($ millions)
    • Baby buggies market in Europe
      • Table Baby buggies market in Europe 2016-2021 ($ millions)
    • Baby compact pram market in Europe
      • Table Baby compact pram market in Europe 2016-2021 ($ millions)
    • Baby 3-wheeler stroller market in Europe
      • Table Baby 3-wheeler stroller market in Europe 2016-2021 ($ millions)
    • Baby tandem stroller market in Europe
      • Table Baby tandem stroller market in Europe 2016-2021 ($ millions)
  • Market segmentation by distribution channel
    • Baby stroller and pram market in Europe by distribution channel
      • Table Baby stroller and pram market in Europe: Segmentation by distribution channel
      • Table Stroller and pram market in Europe: Segmentation by distribution channel 2016 and 2021 (% share of revenue)
      • Table Baby stroller and pram market in Europe: Segmentation by distribution channel 2016 and 2021($ millions)
  • Key leading countries
    • Table Key leading countries 2016 (% share of revenue)
    • Germany
    • UK
    • France
    • Russia
    • Italy
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Advent of smart strollers in the market
    • Customization of strollers
    • Advances in multifunctional strollers
  • Vendor landscape
    • Competitive scenario
      • Table Global baby strollers and pram market in Europe: Key competitors
  • Key vendor analysis
    • Baby Jogger
      • Table Baby Jogger: Product segmentation
      • Table Baby jogger: Product portfolio
    • Bébécar
      • Table Bébécar: Product portfolio
    • Bugaboo International
      • Table Bugaboo International: Product portfolio
    • Artsana (Chicco)
      • Table Chicco: Product portfolio
      • Table Chicco: stroller and pram product offerings
    • iCandy
      • Table iCandy: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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