Baby Stroller and Pram Market in Europe 2017-2021
About Baby Stroller and Pram
Technavio Announces the Publication of its Research Report – Baby Stroller and Pram Market in Europe 2017-2021
Technavio recognizes the following companies as the key players in the baby stroller and pram market in Europe: Baby Jogger, Bébécar, Bugaboo International, Artsana (Chicco), and iCandy
Other Prominent Vendors in the market are: PPH ARO Karoń, Brevi, Britax, Coletto, Concord, Go-Go Babyz, Hartan, Inglesina, Joolz, Joovy, Mamas & Papas, Maxi-Cosi, Mima International, Mothercare, Mountain Buggy, Peg Perego, phil&teds, Quinny, RECARO, Silver Cross, Thule, and Tutek.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Customization of strollers. Over the last two years, several manufacturers have come out with multifunctional strollers that can be converted into baby car seats and other storage facilities. Twin strollers that can carry two babies at a time or have a lower space to store goods such as milk bottles, diapers, or other baby accessories are some of the other products that are trending in the region. These strollers were also available in designer prints and unique colors, owing to the rising demand for designer products from fashion-conscious consumers.”
According to the report, one of the major drivers for this market is Multifunctionality features. Strollers with multifunctional features are gaining high popularity all over the globe, thereby increasing the overall demand for strollers. This is likely to have a positive impact on the growth of the market over the course of the next five years. Government regulations for child care is another factor influencing the growth of the market. For instance, European countries have mandated the use of baby car seats, due to which several parents prefer strollers that can be converted into baby car seats. Although these products are expensive, they have gained high popularity, as they can be used as car seats and be converted to strollers. This makes them convenient and cost-effective in the long run. The integration of other additional features such as easy fold and carry, suspension wheels, and additional storage space is also propelling the demand for these products and consequently the growth of the market.
Further, the report states that one of the major factors hindering the growth of this market is Low profit margins. High-performing baby strollers are expensive. Bugaboo, 4moms, and SilverCross are some of the premium brands of baby strollers, with prices ranging from $600 to $1000. Owing to the high price of these products, most consumers prefer buying cheaper products. To combat this issue and increase their customer base, several vendors are trying to provide products at lower prices despite the increasing cost of raw materials. For instance, TekTake3 baby stroller is available at a price range of $150 to $200. Besre baby car seats are available at an even lower price of $60. Hence, product prices have a directly proportional impact on the profit margins.
Baby Jogger, Bébécar, Bugaboo International, Artsana (Chicco), and iCandy, PPH ARO Karoń, Brevi, Britax, Coletto, Concord, Go-Go Babyz, Hartan, Inglesina, Joolz, Joovy, Mamas & Papas, Maxi-Cosi, Mima International, Mothercare, Mountain Buggy, Peg Perego, phil&teds, Quinny, RECARO, Silver Cross, Thule, and Tutek.
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