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Baby Stroller and Pram Market in the US 2017-2021

Baby Stroller and Pram Market in the US 2017-2021

About Baby Stroller and Pram

Strollers and prams are used to carry babies. There are different types of strollers and prams depending upon the weight and age of a child. Prams are used to carry infants in a lying position. Strollers are used to carry babies of age 6 months to 5 years in a sitting position. The market for comfort strollers in the US is broadly driven by the improved features and designs of comfort strollers. For instance, Baby Jogger offers its vue lite model, which comes with a reversible seat feature. This allows the caregiver to seat the child either facing forward or facing the caregiver. The ease with which the stroller can be folded using a single arm also contributes to the popularity of comfort strollers.

Technavio’s analysts forecast the baby stroller and pram market in the US to grow at a CAGR of 5.92% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the baby stroller and pram market in the US for 2017-2021. To calculate the market size, the retail sales of baby strollers and prams through the various distribution channels have been considered.

Technavio's report, Baby Stroller and Pram Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Artsana USA
  • Baby Jogger
  • Evenflo
  • Graco Children's Products
Other prominent vendors
  • Baby Trend
  • Bébécar
  • Britax
  • Bugaboo International
  • Bumbleride
  • Dorel Juvenile
  • INGLESINA USA
  • Jané USA
  • Joovy
  • mima International
  • phil&teds
  • Smartbe Intelligent Stroller
  • Stokke
  • UPPAbaby
Market driver
  • Changing lifestyles and increasing disposable income.
  • For a full, detailed list, view our report
Market challenge
  • Easy availability of cheap substitute products.
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of smart strollers.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Baby Stroller and Pram Market in the US 2017-2021

Technavio recognizes the following companies as the key players in the baby stroller and pram market in the US: Artsana USA, Baby Jogger, Evenflo, and Graco Children's Products.

Other Prominent Vendors in the market are: Baby Trend, Bébécar, Britax, Bugaboo International, Bumbleride, Dorel Juvenile, INGLESINA USA, Jané USA, Joovy, mima International, phil&teds, Smartbe Intelligent Stroller, Stokke, and UPPAbaby.

Commenting on the report, an analyst from Technavio’s team said: “One trend in market is growing popularity of smart strollers. Some manufacturers are revolutionizing the baby and stroller pram technology. They are introducing high-end technology, which can significantly reduce the work of caregivers and ensure better safety of children riding the stroller. Smartbe Intelligent Stroller, a US-based company, has developed its new smart baby stroller named, Smartbe, which is equipped with high-end technology, such as Motion tracking sensor system.”

According to the report, one driver in market is new product launches with improved features. Vendors that offer baby strollers and prams continuously focus on improving the technology and features integrated in their products to attract more consumers in the US. Even consumers of baby strollers and prams in the US are open to accepting and adopting new technology and features. The vendors that provide baby strollers and prams in the US reciprocate the demand and launch new products with enhanced features. Baby Jogger, a key vendor in the country's market, has plans to launch a new baby stroller in 2017 named city select LUX. This product will be equipped with the all-wheel suspension feature, which provides a smooth ride for the child. City Select LUX model offers more convenience to end-users than the previous models, City Select LUX provides around 30% smaller fold than the previous model In early 2017, Britax also launched its 2017 B-Ready baby stroller model, which comes with more than 10 different seating options for children. The same model is provided with UV 50+ protection feature, which protects the baby from the harmful rays of the sun.

Further, the report states that one challenges in market is easy availability of cheap substitute products. Baby carriers are direct substitutes of baby strollers and prams, which are easily available through various retail formats in the US. Baby carriers constitute one of the cheapest options for consumers who look for economical options. Most baby carriers are priced as low as $10, which is an extremely low price as compared with baby strollers and prams, which are priced as high as $250. Parents or caregivers can wrap the baby around and conveniently carry the infant with them for work, a walk, or shopping. Baby carriers are also safer options for caregivers as the child is protected with cushioning and harnessed with protective straps. Some of the popular brands in the US that provide baby carriers include BabyBjörn, Evenflo, and Infantino. Baby slings and pouches are also used by parents to wrap the baby. However, baby carriers provide more protection and stability to the baby as compared with baby slings.

Companies Mentioned

Artsana USA, Baby Jogger, Evenflo, Graco Children's Products, Baby Trend, Bébécar, Britax, Bugaboo International, Bumbleride, Dorel Juvenile, INGLESINA USA, Jané USA, Joovy, mima International, phil&teds, Smartbe Intelligent Stroller, Stokke, and UPPAbaby.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Segment analysis by product
      • Table Bubble chart analysis: Baby stroller and pram market in the US by product
    • Segment analysis by distribution channels
      • Table Bubble chart analysis: Baby stroller and pram market in the US by distribution channel
  • Market landscape
    • Market overview
      • Table Baby stroller and pram market in the US in global baby stroller and pram market 2016 ($ millions)
      • Table Baby stroller and pram market in the US: An overview
      • Table Baby stroller and pram market in the US 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Market overview
      • Table Baby stroller and pram market in the US by distribution channel 2016 (% share)
      • Table Baby stroller and pram market in the US by distribution channel 2021 (% share)
      • Table Types of distribution channels in the baby stroller and pram market in the US
    • Specialty stores
      • Table Baby stroller and pram market in the US by specialty stores 2016-2021 ($ millions)
    • Online retail
      • Table Baby stroller and pram market in the US by online retail 2016-2021 ($ millions)
    • Others
      • Table Baby stroller and pram market in the US by other retail channels 2016-2021 ($ millions)
  • Market segmentation by product
    • Market overview
      • Table Baby stroller and pram market in the US by product 2016 (% share)
      • Table Baby stroller and pram market in the US by product 2021 (% share)
    • Baby stroller market in the US
      • Table Types of baby strollers in the US market
      • Table Market share of different types of baby strollers in the US 2016 (% share)
      • Table Baby stroller market in the US 2016-2021 ($ millions)
      • Table Comfort stroller market in the US 2016-2021 ($ millions)
      • Table 3-wheeler stroller market in the US 2016-2021 ($ millions)
      • Table Multi-child stroller market in the US 2016-2021 ($ millions)
    • Baby pram market in the US
      • Table Baby pram market in the US 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Women labor force participation rate in the US 2015 and 2024 (age group 25-34 years)
      • Table Growth rate of disposable income in the US 2014 and 2015
    • Market challenges
      • Table Recalled models of Aria Child
      • Table Birth rate, crude (per 1,000 people) in the US 2010 and 2014
  • Market trends
    • Growing popularity of smart strollers
    • Increasing demand for strollers and prams with designer prints and unique color
    • Growing preference of lightweight strollers
  • Vendor landscape
    • Competitive scenario
      • Table Radar chart analysis: Analysis of vendors operating in the baby stroller and pram market in the US
  • Key vendor analysis
    • Artsana USA
      • Table Artsana USA: Product portfolio
    • Baby Jogger
      • Table Baby Jogger: Product portfolio
      • Table Baby Jogger: Brand offerings
    • Evenflo
      • Table Evenflo: Product portfolio
    • Graco Children's Products
      • Table Graco Children's Products: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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