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Baby Food and Formula Market in the US 2016-2020

Baby Food and Formula Market in the US 2016-2020

About Baby Food and Formula

Infant formula is either a partial or a complete replacement for breast milk for infants aged under one year. It is available in concentrated liquid, powder, or ready-to-use formats. It is provided to meet nutritional needs and encourage the healthy physical and mental development of infants. Baby food products are provided to children up to four years of age. These are easy to prepare, soft, and have the right nutrient balance for the healthy overall development of babies. The different kinds of baby foods include cereals, soups, juices, and snacks comprising grains, vegetables, and fruits in mashed form to enable easy consumption. Manufacturers of baby food and infant formula provide a number of products in various forms of packaging, flavors, sizes, and nutritional value.

Technavio’s analysts forecast the baby food and formula market in the US to grow at a CAGR of 2.71% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the baby food and formula market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of baby and toddler food and formula in terms of revenue and volume.

Technavio's report, Baby Food and Formula Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Abbott's
  • Danone
  • Hero
  • Kraft Heinz
  • MJN
  • Nestlé
Other prominent vendors
  • Amara Baby Food
  • Baby Gourmet
  • Friso
  • GreenZoo
  • Healthy Sprouts
  • Initiative Foods
  • Little Duck Organics
  • Morinaga
  • North Castle Partners
  • Parent's Choice
  • Stonyfield Farm
Market driver
  • Rising urbanization and economic development.
  • For a full, detailed list, view our report
Market challenge
  • False claims and product recalls by vendors.
  • For a full, detailed list, view our report
Market trend
  • Increasing use of organic baby foods.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Baby Food and Formula Market in the US 2016-2020.

Technavio recognizes the following companies as the key players in the baby food and formula market in the US: Abbott, Danone, Hero, Kraft Heinz, Mead Johnson, and Nestlé.

Other prominent vendors in the market are: Amara Baby Food, Baby Gourmet, Friso, Green Monkey, Healthy Sprouts Foods, Initiative Foods, Little Duck Organics, Morinaga, North Castle Partners, Nurture (Happy Family), One Earth Farms, Parent's Choice, Plum Organics, Sprout Foods, Stonyfield Farm, and Tastybaby.

Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is increasing use of organic baby foods. Organic food is considered safe for babies because it comprises ingredients that are grown without the use of chemicals or pesticides. Companies introduce organic baby foods to differentiate their products from other mainstream products. The US was the largest market for organic baby food and formula products in 2013. Companies with organic offerings in their portfolio, such as Plum Organics, have gained a significant share in the baby food and formula market in the US in recent years. The increased demand for organic baby foods is expected to fuel market growth during the forecast period.”

According to the report, one of the primary drivers in the market is expansion of product portfolios by vendors. Consumers increasingly demand varied options in terms of blends and flavors to cater to their babies’ nutritional requirements. Leading baby food manufacturers continually update their product lines to include new and unique products that set them apart from the competition. In July 2013, Plum Organics launched a toddler snack range, Mighty 4, a range of blended organic fruits, vegetables, and grains.

Further, the report states that one major challenge in the market is stringent rules and regulations. The US government imposes stringent regulations for the production and promotion of baby food. Vendors in the baby food and formula market in the US have to abide the safety and quality standards in the manufacturing of packaged baby food and formula products. Further, the FDA's (Food and Drug Administration) Center for Food Safety and Applied Nutrition supervises producers of infant formulas and ensures that they conform to the nutritional requirements. Furthermore, doctors discourage supplements for infants under six months of age and insist on exclusive breastfeeding. Vendors are therefore prohibited from promoting infant formula in the form of free samples. While these regulations keep in mind infants' nutritional wellbeing, they impede growth of the baby food and formula market.

Companies Mentioned

Abbott, Danone, Hero, Kraft Heinz, Mead Johnson, Nestlé, Amara Baby Food, Baby Gourmet, Friso, Green Monkey, Healthy Sprouts Foods, Initiative Foods, Little Duck Organics, Morinaga, North Castle Partners, Nurture (Happy Family), One Earth Farms, Parent's Choice, Plum Organics, Sprout Foods, Stonyfield Farm, Tastybaby.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Cerf Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Country overview
      • Table US: Overview
    • Market overview
      • Table Overview of baby food and formula market in US 2015
    • Global baby food and formula market
      • Table Global baby food and formula market 2015-2020 ($ billions)
      • Table Global baby food and formula market by product type 2015
      • Table Global baby food and formula market by product type 2020
    • Baby food and formula market in US
      • Table Baby food and formula market in US 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Overview of baby food and formula market in US by product 2015-2020
    • Prepared baby food market in US
      • Table Prepared baby food market in US 2015-2020 ($ billions)
    • Dried baby food market in US
      • Table Dried baby food market in US 2015-2020 ($ billions)
    • Milk formula market in US
      • Table Milk formula market in US 2015-2020 ($ millions)
      • Table Percentage of infants below six months who are breastfed in US 2010-2014
      • Table Milk formula market in US by product type 2015
    • Other baby food market in the US
      • Table Other baby food market in US 2015-2020 ($ millions)
  • Market segmentation by distribution channel
    • Table Baby food and formula market in US by distribution channel 2015
    • Table Number of supermarkets and hypermarkets in US 2013-2015
    • Table Number of convenience stores in US 2011-2015
  • Market drivers
    • Table Working women population as % of total women population in US 2011-2015
    • Table Population growth in major cities between 2010 and 2013
    • Table Sources from which parents learn about baby food and infant formula and make purchasing decision
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Birth rate in US 2009-2014 (births/1,000 population)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Internet penetration in US 2010-2014
  • Vendor landscape
    • Competitive scenario
      • Table Market share: Baby food and formula market in US 2015
    • Abbott
      • Table Abbott: Business segmentation by revenue 2014
      • Table Abbott: Business segmentation by revenue 2013 and 2014 ($ billions)
    • Danone
    • Hero
      • Table Hero: Business segmentation by revenue 2014
      • Table Hero: Business segmentation by revenue 2013 and 2014 ($ millions)
    • Kraft Heinz
      • Table Kraft Heinz: Product offerings
      • Table Kraft Heinz: Forms of baby food
    • Mead Johnson (MJN)
      • Table MJN: Product segmentation by revenue 2015
    • Nestlé
      • Table Nestlé: Product segmentation by revenue 2014
      • Table Nestlé: Product segmentation by revenue 2013 and 2014 ($ billions)
    • Other prominent vendors
  • Explore Technavio

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