Baby Diaper Market in the Middle East and Africa 2016-2020
About Baby Diapers
The increase in average disposable income is positively affecting the market. In many developing countries in MEA, the purchasing power of people has increased over the past few years. This has factored in the rising affordability of diapers. Additionally, with the rise in local vendors in the region, competition has increased, leading to price wars. This factor has led to a decrease in prices of diapers and made them affordable for the population in this region. Also, vendors have increased their online marketing activities, in which they encourage new parents to engage in discussions and competitions, leading to more awareness about baby diapers and their advantages.
Technavio’s analysts forecast the baby diapers market in Middle East and Africa to grow at a CAGR of 4.62% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the baby diapers market in Middle East and Africa for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of the different types of baby diapers in the region.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Baby Diapers Market in Middle East and Africa 2016-2020
Technavio recognizes the following companies as the key players in the baby diapers market in Middle East and Africa: Kimberly-Clark, P&G, SCA, and Unicharm.
Other prominent vendors in the market are: Abdullah Shamsan Group, Bumkins Finer Baby Products, Cura Hygiene Group, DSG International, Faderco, First Quality Enterprises, Hayat Kimya, Indevco, Kao, Lodestone Brands, Novatis, Ontex, Wipro Consumer Care, and Wemy Industries.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is innovations in product design using advanced technology. Vendors are incorporating new technologies in the manufacture of baby diapers. For example, Kimberly-Clark developed an application that alerts parents when their baby wets the diaper; the diapers have attached sensors that can sense humidity and notify parents through a smartphone application. The introduction of such products will have a positive impact on the market’s growth during the forecast period.”
According to the report, one of the primary drivers in the market is increase in birth rates. Women, worldwide, give birth to around two children, which is half of the global average in the early 1950s. However, in Africa, on an average, women give birth to around five children, and the population is increasing three times faster than the rest of the world. The long valued concept of large families as a matter of status, where more children increased the number of farm hands are the main reasons for such a high birth rate. Additionally, higher life expectancy at birth has increased the surviving possibility of babies, who later become parents themselves. Thus, the birth rate cycle is growing at a faster rate. Thus, in more than half of the continent, nearly 1.2 billion people are children or teenagers. It is expected that Africa's inhabitants will triple or quadruple by the end of the century.
Further, the report states that one major challenge in the market is negative effects of civil wars. The civil unrest in countries in the Middle East and North Africa (MENA) has badly affected the economy not just of these countries but even the neighboring countries. Around 87 million people in countries like Iraq, Libya, Syria, and Yemen were affected by the ongoing wars and consistent civil unrests in 2016. It has affected the basic living necessities such as home, work, food, water, clinic, and school.
Kimberly-Clark, P&G, SCA, Unicharm, Abdullah Shamsan Group, Bumkins Finer Baby Products, Cura Hygiene Group, DSG International, Faderco, First Quality Enterprises, Hayat Kimya, Indevco, Kao, Lodestone Brands, Novatis, Ontex, Wipro Consumer Care, Wemy Industries.