Automotive OEM Coatings Market in Europe 2015-2019
About Automotive OEM Coatings
Automotive coatings are products that enhance the appearance and durability of a vehicle by protecting it from external factors such as UV radiation, extreme temperatures, and foreign particles such as stones, rubble, and debris. Automotive OEM coatings are used by automotive manufacturers for the production of new passenger cars, light commercial vehicles, and heavy commercial vehicles. Vendors in the market offer products for four different functional layers: e-coat, primer, basecoat, and clearcoat. These products can be categorized into five types: water-borne coatings, high-solid solvent-borne coatings, conventional solvent-borne coatings, powder coatings, and UV-cure coatings.
Technavio's analysts forecast the automotive OEM coatings market in Europe to grow at a CAGR of 4.89% during 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the automotive OEM coatings market in Europe for 2015-2019. To arrive at a ranking of the leading vendors and to calculate the market size, the report considers the revenue generated through the sales of automotive OEM coatings.
The report also provides data on the different segments of the market based on the following criteria:
Technavio Announces the Publication of its Research Report – Automotive OEM Coatings Market in Europe 2015-2019
Technavio recognizes the following companies as the key players in the Automotive OEM Coatings Market in Europe: Axalta Coating Systems, BASF and PPG Industries
Other Prominent Vendors in the market are: Akzo Nobel, Beckers, Henkel, Jotun, Kansai, KCC, Nippon and Valspar
Commenting on the report, an analyst from Technavio’s team said: “Integrated coating processes involve a reduction in the number of coating layers. Vendors are increasingly working toward eliminating the primer layer by introducing integrated coating solutions. BASF is at the forefront of this trend, with the introduction of an innovative basecoat that eliminates the need for a primer. This integrated process is expected to offer greater customer value through reductions in capital investments and savings in energy and material costs. Through this integrated process, the company expects to enhance its market share during the forecast period.”
According to the report, automakers are increasingly focusing on unique color schemes to differentiate their products and attract buyers. Vendors of coatings such as BASF track current color preferences and predict future color trends for the R&D of basecoats. Though white was the most popular color in 2014, vendors believe the market is expected to witness a growing preference for natural color tones such as copper and brown. A wide assortment of colors and variations such as bronze and rose gold are available in the market, with vendors introducing coating products exhibiting differential effects such as glass flakes and micas. A substantial demand for metallic-colored premium passenger cars is also driving market growth. Metallic coatings are also used in conjunction with non-metallic coatings to provide unique effects.Further, the report states that with the growing number of quality and performance issues following application, demand in the market in Western Europe is decreasing, with all automotive application areas witnessing a decline in the consumption of powder coatings.
Axalta Coating Systems, BASF, PPG Industries, Akzo Nobel, Beckers, Henkel, Jotun, Kansai, KCC, Nippon, Valspar