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Automotive OEM Coatings Market in Europe 2015-2019

Automotive OEM Coatings Market in Europe 2015-2019

About Automotive OEM Coatings

Automotive coatings are products that enhance the appearance and durability of a vehicle by protecting it from external factors such as UV radiation, extreme temperatures, and foreign particles such as stones, rubble, and debris. Automotive OEM coatings are used by automotive manufacturers for the production of new passenger cars, light commercial vehicles, and heavy commercial vehicles. Vendors in the market offer products for four different functional layers: e-coat, primer, basecoat, and clearcoat. These products can be categorized into five types: water-borne coatings, high-solid solvent-borne coatings, conventional solvent-borne coatings, powder coatings, and UV-cure coatings.

Technavio's analysts forecast the automotive OEM coatings market in Europe to grow at a CAGR of 4.89% during 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the automotive OEM coatings market in Europe for 2015-2019. To arrive at a ranking of the leading vendors and to calculate the market size, the report considers the revenue generated through the sales of automotive OEM coatings.

The report also provides data on the different segments of the market based on the following criteria:

  • Technology: water-borne, high-solid solvent-borne, conventional solvent-borne, powder, and UV-cure coatings
  • Functional layer: e-coat, primer, basecoat, and clearcoat
  • Type of vehicle: passenger cars, light commercial vehicles, heavy commercial vehicles
Technavio's report, Automotive OEM Coatings Market in Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors
  • Axalta Coating Systems
  • BASF
  • PPG Industries
Other Prominent Vendors
  • Akzo Nobel
  • Beckers
  • Henkel
  • Jotun
  • Kansai
  • KCC
  • Nippon
  • Valspar
Market Driver
  • Innovation for Cost Reduction
  • For a full, detailed list, view our report
Market Challenge
  • New Coating Process Technologies that Limit Consumption
  • For a full, detailed list, view our report
Market Trend
  • Adoption of Integrated Processes
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Automotive OEM Coatings Market in Europe 2015-2019

Technavio recognizes the following companies as the key players in the Automotive OEM Coatings Market in Europe: Axalta Coating Systems, BASF and PPG Industries

Other Prominent Vendors in the market are: Akzo Nobel, Beckers, Henkel, Jotun, Kansai, KCC, Nippon and Valspar

Commenting on the report, an analyst from Technavio’s team said: “Integrated coating processes involve a reduction in the number of coating layers. Vendors are increasingly working toward eliminating the primer layer by introducing integrated coating solutions. BASF is at the forefront of this trend, with the introduction of an innovative basecoat that eliminates the need for a primer. This integrated process is expected to offer greater customer value through reductions in capital investments and savings in energy and material costs. Through this integrated process, the company expects to enhance its market share during the forecast period.”

According to the report, automakers are increasingly focusing on unique color schemes to differentiate their products and attract buyers. Vendors of coatings such as BASF track current color preferences and predict future color trends for the R&D of basecoats. Though white was the most popular color in 2014, vendors believe the market is expected to witness a growing preference for natural color tones such as copper and brown. A wide assortment of colors and variations such as bronze and rose gold are available in the market, with vendors introducing coating products exhibiting differential effects such as glass flakes and micas. A substantial demand for metallic-colored premium passenger cars is also driving market growth. Metallic coatings are also used in conjunction with non-metallic coatings to provide unique effects.Further, the report states that with the growing number of quality and performance issues following application, demand in the market in Western Europe is decreasing, with all automotive application areas witnessing a decline in the consumption of powder coatings.

Companies Mentioned

Axalta Coating Systems, BASF, PPG Industries, Akzo Nobel, Beckers, Henkel, Jotun, Kansai, KCC, Nippon, Valspar

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Automotive OEM Market in Europe: Key Macroeconomic Indicators
    • Overview
      • Table Automotive OEM Coatings Market in Europe: Key Macroeconomic Indicators
    • Global Automobile Production
      • Table Global Automobile Production 2010-2014 and Automobile Production by Region 2013-2014
      • Production in Europe
    • Global GDP Growth
      • Table Global Historical and Projected GDP (at constant prices) Growth Rates by Region 2010-2020
  • Automotive OEM Coatings Market in Europe
    • Market Size and Forecast by Revenue and Volume
      • Table Automotive OEM Coatings Market in Europe: Size and Forecast 2014-2019 ($ billions and millions of gallons)
    • Five Forces Analysis
  • Market Segmentation by Technology
    • Table Segmentation of Automotive OEM Coatings Market in Europe by Technology 2014
    • Table Segmentation of Automotive OEM Coatings Market in Europe by Technology 2014-2019
    • Water-borne Coatings Market for Automotive OEMs in Europe
      • Market Size and Forecast by Consumption Volume
        • Table Water-borne Coatings Market for Automotive OEMs in Europe 2014-2019 (millions of gallons)
    • High-solid Solvent-borne Coatings Market for Automotive OEMs in Europe
      • Market Size and Forecast by Consumption Volume
        • Table High-solid Solvent-borne Coatings Market for Automotive OEMs in Europe 2014-2019 (millions of gallons)
    • Conventional Solvent-borne Coatings Market for Automotive OEMs in Europe
      • Market Size and Forecast by Consumption Volume
        • Table Conventional Solvent-borne Coatings Market for Automotive OEMs in Europe 2014-2019 (millions of gallons)
    • Powder and UV-cure Coatings Market for Automotive OEMs in Europe
      • Market Size and Forecast by Consumption Volume
        • Table Powder and UV-cure Coatings Market for Automotive OEMs in Europe 2014-2019 (millions of gallons)
  • Market Segmentation by Functional Layer
    • Table Segmentation of Automotive OEM Coatings Market in Europe by Functional Layer 2014
    • Table Segmentation of Automotive OEM Coatings Market by Functional Layer 2014-2019
  • Market Segmentation by Type of Vehicle
    • Table Segmentation of Automotive OEM Coatings Market in Europe by Vehicle Type 2014
  • Market Growth Drivers
    • Table Share of Vendors Focusing on New Color Schemes 2014
    • Table Share of Vendors Focusing on Automotive OEM Coatings for Plastics 2014
    • Table Share of Vendors Focusing on Water-borne Coatings for Growth in Europe 2014
    • Table Share of Vendors Focusing on Innovation for Cost Reduction 2014
  • Market Challenges
    • Table Segmentation of Automotive OEM Powder Coatings Market in Western Europe by Application Area 2014
    • Table Share of Vendors Facing Challenge of New Coating Process Technologies Limiting Consumption 2014
    • Table Share of Vendors Facing Challenge of Stringent Regulations 2014
    • Table Share of Vendors Facing Challenge of Lack of Standardization 2014
  • Market Trends
    • Table Share of Vendors Expecting Integrated Coating Process to Drive Market Growth
    • Table Share of Vendors Focusing on Automotive OEM UV-cure Coatings 2014
    • Table Share of Vendors Focusing on Central and Eastern Europe for Growth 2014
  • Vendor Landscape
    • Competitive Scenario and Buying Criteria
      • Table Buying Criteria: Order of Importance by Region 2014
    • Key Vendor Ranking 2014
    • Other Prominent Vendors
    • Key Suppliers
      • Table Automotive OEM Coatings Market in Europe: Key Suppliers
  • Key Vendor Analysis
    • Axalta Coating Systems
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Axalta Coating Systems: Business Segmentation by Revenue 2013
      • Geographical Segmentation by Revenue 2013
        • Table Axalta Coating Systems: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • BASF
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table BASF: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table BASF: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table BASF: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • PPG Industries
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table PPG Industries: Business Segmentation
      • Business Segmentation by Revenue 2013
        • Table PPG Industries: Business Segmentation by Revenue 2013
      • Geographical Segmentation by Revenue 2013
        • Table PPG Industries: Geographical Segmentation by Revenue 2013
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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