Automotive Heads-up Display Market in Germany 2015-2019

About HUDs

An HUD is a display indicator that displays information onto a transparent screen, a combiner or windshield. The major application sectors for HUDs are Automotive and Aviation. HUDs help to increase the situational awareness and enhance safety margins in these sectors. The primary components of HUDs include the following: combiner, projector unit, display panel, and video generator.

Technavio's analysts forecast the Automotive Heads-up Display market in Germany to grow at a CAGR of 31.24 percent in terms of unit shipment over the period 2014-2019.

Covered in this Report

The Automotive Heads-up Display market in Germany is divided into the following segments based on end-users:

  • Premium Cars
  • Sports Car
  • Mid-size Cars
The report also includes the market segmentation by product types:
  • Windshield Projected HUDs
  • Combiner Projected HUDs


  • Technavio's report, Automotive Heads-up Display Market in Germany 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

    Key Vendors
    • Continental
    • Delphi Automotive
    • Denso
    • Johnson Controls
    • Nippon Seiki
    • Panasonic
    • Robert Bosch
    • Yazaki
    Key Market Driver
    • Increased Focus on Improving Safety and Convenience for the Driver
    • For a full, detailed list, view our report
    Key Market Challenge
    • High Production Costs of HUDs
    • For a full, detailed list, view our report
    Key Market Trend
    • Augmented Reality HUDs
    • For a full, detailed list, view our report
    Key Questions Answered in this Report
    • What will the market size be in 2019 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?
    • What are the market opportunities and threats faced by the key vendors?
    • What are the strengths and weaknesses of the key vendors?


    Press Release

    Technavio Announces the Publication of its Research Report – Automotive Heads-up Display Market in Germany 2015-2019
    Technavio recognizes the following companies as the key players in Automotive Heads-up Display Market in Germany 2015-2019: Robert Bosch, Continental, Delphi Automotive, DENSO, Harman, Nippon Seiki, Panasonic, Visteon and Yazaki.
    Commenting on the report, an analyst from Technavio’s team said: “The automotive industry in Germany is experiencing the most important change from its dependence on revenue generated through car sales toward value creation. Traditional automotive OEMs in the country are moving toward new business models of product differentiation and value creation for their customers. The demand for energy-efficient cars and mid-size cars has grown significantly in Germany and hence, automotive OEMs and suppliers are focusing more on value addition to their new car models.”
    According to the report, Germany saw a strong rise in car production in 2014 because of better capacity utilization, patent-protected innovation, efficient value chain management, and new market entrants such as companies from China, South Korea, and India. China is striving to strengthen its competitiveness in the German automotive supplier market. Thus, high production of cars in Germany will tend to compel automotive OEMs and suppliers to develop innovative technologies such as HUDs to gain a competitive edge over others.
    Further, the report states that the market for HUDs is mostly confined to luxury and premium cars, and their high cost of production has restricted many manufacturers from entering into the market.

    Companies Mentioned

    Continental, Delphi Automotive, Denso, Johnson Controls, Nippon Seiki, Panasonic, Robert Bosch, Yazaki

  • Abbreviations
  • Executive Summary
  • Scope
    • Market size calculation
    • Assumptions and definitions
  • Introduction
    • Table Working of HUD system
    • HMD versus HUD
      • Table Conceptual sketch of HMD
      • Table Major requisites for HUD systems
  • Evolution of HUDs
  • Market Landscape
    • Market overview
  • HUD Components
    • Table HUD components
    • Table Global automotive HUD market value chain
  • Technology Landscape
    • Table Evolution of display technologies embraced by HUDs
    • Table CRT HUDs
    • Table LED bulb: components
    • Table Laser scanning HUDs
  • Automotive Industry in Germany: Overview
  • 1Market Landscape
    • Market size and forecast by unit shipment
      • Table Automotive HUD market in Germany 2014-2019 (million units)
    • Market size and forecast by revenue
      • Table Automotive HUD market in Germany 2014-2019 ($ million)
      • Table Car production in Germany (million units)
      • Table Fitment rate of HUDs in cars ($)
  • Market Segmentation by End-user
    • Automotive HUD market in Germany by end-user
      • Table Automotive HUD market in Germany by end-user 2014-2019
    • Premium car HUD market in Germany
      • Market size and forecast by unit shipment
        • Table Premium car HUD market in Germany (million units)
        • Table ASP of HUDs embraced in premium cars 2013-2019 ($)
      • Market size and forecast by revenue
        • Table Premium car HUD market in Germany ($ million)
    • Sports car HUD market in Germany
      • Market size and forecast by unit shipment
        • Table Sports car HUD market in Germany (million units)
      • Market size and forecast by revenue
        • Table Sports car HUD market in Germany ($ million)
        • Table ASP of HUDs in sports car 2013-2019 ($)
    • Mid-size car HUD market in Germany
      • Market size and forecast by unit shipment
        • Table Mid-size car HUD market in Germany (million units)
      • Market size and forecast by revenue
        • Table Mid-size car HUD market in Germany ($ million)
        • Table ASP of HUDs in mid-size cars ($)
  • Market Segmentation by Product
    • Global automotive HUD market by product
      • Table Automotive HUD market in Germany by product 2014-2019
  • Market Segmentation by Display Technologies
  • Five Forces Analysis
  • Drivers
    • Strong rise in car production
      • Table Car production in Germany 2012-2019 (million units)
    • Efficient value chain management
    • UR:BAN research initiative
    • Need to improve safety and convenience for drivers
    • Combiner HUD development
    • Increasing provision for product differentiation
    • Most attractive FDI destination in Europe
  • Market Challenges
    • High production costs of HUDs
    • Cyclical nature of automotive sales and production
    • Economic uncertainty
    • Driver distractions
  • Self-driving Concept Car: A Big "Challenge" or "Opportunity" Ahead for HUDs?
  • Market Trends
    • Paradigm shift in automotive industry in Germany
    • Market consolidation
      • Table Role of automotive OEMs and suppliers in passenger car value creation
    • Declining ASP of HUDs
    • AR HUDs
    • Vehicle safety regulations
  • Competitive Landscape
    • Competitive scenario
      • Table Competitive scenario of automotive HUD market in Germany
  • Key Vendor Analysis
    • Continental
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Continental: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Continental: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Continental: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Delphi Automotive
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Delphi Automotive: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Delphi Automotive: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
      • Geographical Segmentation 2014
        • Table Delphi Automotive: Geographical Segmentation 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • DENSO
      • Key Facts
      • Business Overview
      • Business Groups by Revenue 2014
        • Table DENSO: Business Groups by Revenue 2014
      • Business Groups by Revenue 2013 and 2014
        • Table DENSO: Business Groups by Revenue 2013 and 2014 (US$ billion)
      • Geographical Segmentation by Revenue 2014
        • Table DENSO: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Nippon Seiki
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Nippon Seiki: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Nippon Seiki: Business Segmentation by Revenue 2013 and 2014 (US$ million)
      • Geographical Segmentation by Revenue 2014
        • Table Nippon Seiki: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • SWOT Analysis
    • Robert Bosch
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Robert Bosch: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Robert Bosch: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Robert Bosch: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Visteon
      • Key facts
      • Business overview
      • Business segmentation by revenue 2014
        • Table Visteon: business segmentation by revenue 2014
      • Business segmentation by revenue 2013 and 2014
        • Table Visteon: business segmentation by revenue 2013 and 2014 ($ billion)
      • Geographical segmentation by revenue 2014
        • Table Visteon: geographical segmentation by revenue 2014
      • Business strategy
      • Recent developments
      • SWOT analysis
    • Yazaki
      • Key facts
      • Business overview
      • Key offerings
        • Table Yazaki: Key offerings
      • Net sales by 2012 and 2013
        • Table Yazaki: Net sales 2012 and 2013 ($ billion)
      • Geographical segmentation by revenue 2014
        • Table Yazaki: Geographical segmentation by revenue 2014
      • SWOT analysis

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