An HUD is a display indicator that displays information onto a transparent screen, a combiner or windshield. The major application sectors for HUDs are Automotive and Aviation. HUDs help to increase the situational awareness and enhance safety margins in these sectors. The primary components of HUDs include the following: combiner, projector unit, display panel, and video generator.
Technavio's analysts forecast the Automotive Heads-up Display market in Germany to grow at a CAGR of 31.24 percent in terms of unit shipment over the period 2014-2019.
Covered in this Report
The Automotive Heads-up Display market in Germany is divided into the following segments based on end-users:
Technavio Announces the Publication of its Research Report – Automotive Heads-up Display Market in Germany 2015-2019
Technavio recognizes the following companies as the key players in Automotive Heads-up Display Market in Germany 2015-2019: Robert Bosch, Continental, Delphi Automotive, DENSO, Harman, Nippon Seiki, Panasonic, Visteon and Yazaki.
Commenting on the report, an analyst from Technavio’s team said: “The automotive industry in Germany is experiencing the most important change from its dependence on revenue generated through car sales toward value creation. Traditional automotive OEMs in the country are moving toward new business models of product differentiation and value creation for their customers. The demand for energy-efficient cars and mid-size cars has grown significantly in Germany and hence, automotive OEMs and suppliers are focusing more on value addition to their new car models.”
According to the report, Germany saw a strong rise in car production in 2014 because of better capacity utilization, patent-protected innovation, efficient value chain management, and new market entrants such as companies from China, South Korea, and India. China is striving to strengthen its competitiveness in the German automotive supplier market. Thus, high production of cars in Germany will tend to compel automotive OEMs and suppliers to develop innovative technologies such as HUDs to gain a competitive edge over others.
Further, the report states that the market for HUDs is mostly confined to luxury and premium cars, and their high cost of production has restricted many manufacturers from entering into the market.
Continental, Delphi Automotive, Denso, Johnson Controls, Nippon Seiki, Panasonic, Robert Bosch, Yazaki
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