Automotive Heads-up Display Market in China 2015-2019

Automotive Heads-up Display Market in China 2015-2019

About HUDs

An HUD is a display indicator that displays information onto a transparent screen, a combiner, or windshield. The major application sectors for HUDs are automotive and aviation. HUDs help to increase the situational awareness and enhance safety margins in these sectors. The primary components of HUDs include the following: combiner, projector unit, display panel, and video generator.

Technavio's analysts forecast the automotive heads-up display market in China to grow at a CAGR of 59.42 percent in terms of unit shipment over the period 2014-2019.

Covered in this report

The report includes the market size based on end-users including:

  • Premium cars
  • Mid-size cars
The report also include the market segmentation by product types including:
  • Windshield projected HUDs
  • Combiner projected HUDs
Technavio's report, Automotive Heads-up Display Market in China 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bosch
  • Continental
  • Delphi Automotive
  • Denso
  • Nippon Seiki
  • Panasonic
  • Visteon
  • Yazaki
Key market driver
  • Localizing production
  • For a full, detailed list, view our report
Key market challenge
  • Size of HUDs
  • For a full, detailed list, view our report
Key market trend
  • Strategic collaboration among automotive OEMs
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Automotive Heads-up Display Market in China 2015-2019

Technavio recognizes the following companies as the key players in Automotive Heads-up Display Market in China 2015-2019: Robert Bosch, Continental, Delphi Automotive, DENSO, Harman, Nippon Seiki, Panasonic, Visteon, and Yazaki.

Commenting on the report, an analyst from Technavio’s team said: “Joint ventures and M&A are expected to accelerate investment in R&D, strengthen long-term relationships, and lead to the development of new disruptive technologies. As HUDs are one of the luxurious and differentiating factors for car manufacturers, the strategic alliances will certainly increase the fitment rate of HUDs in cars.”

According to the report, an increase in car accidents because of an increase in the number of vehicles on the road is leading to strict vehicle safety regulations in China. Because of this, consumers are focusing more on safety-related features in cars when making a purchase decision. Consumers are becoming more aware of what HUDs can do and are developing a visual information appetite for the potential benefits of HUDs in cars. In addition, initiatives such as UR:BAN by various automotive OEMs and suppliers are expected to further increase the awareness of the benefits of HUDs among the general population, leading to a high fitment rate of HUDs in cars.

Further, the report states that the market for HUDs is mostly confined to premium cars, and their high cost of production has restricted many manufacturers from entering the market.

Companies Mentioned

Robert Bosch, Continental, Delphi Automotive, DENSO, Harman, Nippon Seiki, Panasonic, Visteon, Yazaki

  • Abbreviations
  • Executive Summary
  • Scope
    • Market size calculation
    • Assumptions and definitions
  • Introduction
    • Table Working of HUD system
    • Table Conceptual sketch of HMD
    • Table Major requisites for HUD systems
  • Evolution of HUDs
  • Market Landscape
  • HUD Components
    • Table HUD components
    • Table Global automotive HUD market value chain
  • Technology Landscape
    • Table Evolution of display technologies embraced by HUDs
    • Table CRT HUDs
    • Table LED bulb: components
    • Table Laser scanning HUDs
  • Market Landscape
    • Market size and forecast
      • By unit shipment
        • Table Automotive HUD market in China 2014-2019 (million units)
    • Market size and forecast
      • By revenue
        • Table Automotive HUD market in China 2014-2019 ($ million)
        • Table Car production in China (million units)
        • Table Fitment rate of HUDs in cars
  • Market Segmentation by End-user
    • End-user
      • Table Automotive HUD market in China by end-user 2014-2019
    • Premium cars HUD market in China
      • Market size and forecast by unit shipment
        • Table Premium cars HUD market in China (million units)
        • Table ASP of HUDs used in premium cars 2012-2019 ($)
      • Market size and forecast by revenue
        • Table Premium cars HUD market in China ($ million)
    • Mid-size cars HUD market in China
      • Market size and forecast by unit shipment
        • Table Mid-size cars HUD market in China (million units)
      • Market size and forecast by revenue
        • Table Mid-size cars HUD market in China ($ million)
        • Table ASP of HUDs in mid-size cars ($)
  • Market Segmentation by Product
    • Automotive HUD market by product
      • Table Automotive HUD market in China by product 2014-2019
  • Market Segmentation by Display Technologies
  • Five Forces Analysis
  • Drivers
    • Increasing awareness of potential benefits of HUDs
    • Localization of production
    • Strong rise in car production
    • UR:BAN research initiative
    • Combiner HUD development
    • Increasing provision for product differentiation features
  • Challenges
    • High cost of HUDs
    • Size of HUDs
    • Cyclical nature of automotive sales and production
    • Time-to-market pressure
    • Driver distractions
  • Self-driving Concept Car: A Big Challenge or an Opportunity ahead for HUDs?
  • Trends
    • Strategic collaboration among automotive OEMs
    • FDI in vehicle manufacturing
    • eclining ASPs of HUDs
    • Paradigm shift in automotive industry
    • AR HUDs
    • Increased focus on improving safety and convenience
  • Vendor Landscape
    • Table Competitive scenario of automotive HUD market in China
  • Key Vendor Analysis
    • Continental
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Continental: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Continental: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Continental: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Delphi Automotive
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Delphi Automotive: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Delphi Automotive: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
      • Geographical Segmentation 2014
        • Table Delphi Automotive: Geographical Segmentation 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • DENSO
      • Key Facts
      • Business Overview
      • Business Groups by Revenue 2014
        • Table DENSO: Business Groups by Revenue 2014
      • Business Groups by Revenue 2013 and 2014
        • Table DENSO: Business Groups by Revenue 2013 and 2014 (US$ billion)
      • Geographical Segmentation by Revenue 2014
        • Table DENSO: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Nippon Seiki
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Nippon Seiki: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Nippon Seiki: Business Segmentation by Revenue 2013 and 2014 (US$ million)
      • Geographical Segmentation by Revenue 2014
        • Table Nippon Seiki: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • SWOT Analysis
    • Panasonic
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Panasonic: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Panasonic: Business Segmentation by Revenue 2013 and 2014 ($ Billions)
      • Geographical Segmentation by Revenue 2014
        • Table Panasonic: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Robert Bosch
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Robert Bosch: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Robert Bosch: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Robert Bosch: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Visteon
      • Key facts
      • Business overview
      • Business segmentation by revenue 2014
        • Table Visteon: business segmentation by revenue 2014
      • Business segmentation by revenue 2013 and 2014
        • Table Visteon: business segmentation by revenue 2013 and 2014 ($ billion)
      • Geographical segmentation by revenue 2014
        • Table Visteon: geographical segmentation by revenue 2014
      • Business strategy
      • Recent developments
      • SWOT analysis
    • Yazaki
      • Key facts
      • Business overview
      • Key offerings
        • Table Yazaki: Key offerings
      • Net sales by 2012 and 2013
        • Table Yazaki: Net sales 2012 and 2013 ($ billion)
      • Geographical segmentation by revenue 2014
        • Table Yazaki: Geographical segmentation by revenue 2014
      • SWOT analysis
  • Other Reports in this Series

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