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Automotive Heads-up Display Market in APAC 2015-2019

Automotive Heads-up Display Market in APAC 2015-2019

About HUD

An HUD is a display indicator that displays information onto a transparent screen, a combiner or windshield. The major application sectors for HUDs are Automotive and Aviation. HUDs help to increase the situational awareness and enhance safety margins in these sectors. The primary components of HUDs include the following: combiner, projector unit, display panel, and video generator.

TechNavio's analysts forecast the automotive heads-up display market in APAC will grow at a CAGR of 56.94 percent in terms of unit shipment over the period 2014-2019.

Covered in this Report

The automotive heads-up display market in APAC includes the market size based on end-users:

  • Premium cars
  • Mid-size cars
  • The report also include the market segmentation by product types:
  • Windshield projected HUDs
  • Combiner projected HUDs


  • TechNavio's report, Automotive Heads-up Display Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

    Key Vendors
    • Bosch
    • Continental
    • Delphi Automotive
    • Denso
    • Nippon Seiki
    • Panasonic
    • Visteon
    • Yazaki
    Key Market Driver
    • Increased Awareness of Potential Benefits of HUDs
    • For a full, detailed list, view our report
    Key Market Challenge
    • High Cost of HUDs
    • For a full, detailed list, view our report
    Key Market Trend
    • Strategic Collaboration among Automotive OEMs
    • For a full, detailed list, view our report
    Key Questions Answered in this Report
    • What will the market size be in 2019 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?
    • What are the market opportunities and threats faced by the key vendors?
    • What are the strengths and weaknesses of the key vendors?


    Press Release

    Technavio Announces the Publication of its Research Report – Automotive HUD Market in APAC 2015-2019

    Technavio recognizes the following companies as the key players in the automotive HUD market in APAC: Continental, Delphi Automotive, DENSO, Nippon Seiki, Panasonic, Robert Bosch, Visteon, Yazaki

    Commenting on the report, an analyst from Technavio’s team said: “Strategic collaboration among automotive OEMs is one of the key trends emerging in this market. APAC is the largest automotive market and has numerous opportunities for foreign automotive OEMs, such as BMW, Daimler, GM, Ford, Peugeot, and Volkswagen.”

    According to the report, an increase in car accidents, primarily triggered by the rise in the number of vehicles on the road, has led to strict vehicle-safety regulations in the region. This has raised awareness about safety features, including HUDs, in cars. The growing awareness of the potential benefits of HUDs among consumers has helped develop a visual-information appetite.

    Further, the report states that the market for HUDs is limited to premium cars, as the high cost of production is discouraging manufacturers from adopting this technology, particularly for mid-size cars. Keeping costs down is critical in the automotive sector because high costs are passed on to the customer.

    Companies Mentioned

    Continental, Delphi Automotive, DENSO, Nippon Seiki, Panasonic, Robert Bosch, Visteon, Yazaki

    • Abbreviations
    • Executive Summary
    • Scope
      • Market Size Calculation
        • Key Takeaways from Primary Research
        • Key Takeaways from Secondary Research
      • Definitions
    • Introduction
      • Table How It Works: HUDs
      • HMD versus HUD
        • Table How It Works: HMDs
        • Table Requisites for HUD Systems
    • Evolution of HUD
    • Market Landscape
      • Market Overview
    • HUD Components
      • Table HUD Components
      • Table Global Automotive HUD Market Value Chain
    • Technological Landscape
      • Table Evolution of HUD Display Technologies
      • Table How It Works: CRT HUD
      • Table How It Works: LED Bulb
      • Table How It Works: Laser-Scanning HUDs
    • Market Landscape
      • Market Size and Forecast
        • By Unit Shipment
          • Table Automotive HUD Market in APAC 2014-2019 (Millions of Units)
      • Market Size and Forecast
        • By Revenue
          • Table Automotive HUD Market in APAC 2014-2019 ($ in millions)
          • Table Fitment Rate of HUDs in Cars
    • Market Segmentation by End-user
      • Automotive HUD Market in APAC by End-users
        • Table Automotive HUD Market in APAC by End-users 2014-2019
      • Premium Car HUD Market in APAC
        • Market Size and Forecast by Unit Shipment
          • Table Premium Car HUD Market in APAC (Millions of units)
          • Table ASP of HUDs in Premium Cars 2012-2019 ($ Thousands)
        • Market Size and Forecast by Revenue
          • Table Premium Car HUD Market in APAC ($ Millions)
      • Mid-size Car HUD Market in APAC
        • Market Size and Forecast by Unit Shipment
          • Table Mid-size Car HUD Market in APAC (Millions of Units)
        • Market Size and Forecast by Revenue
          • Table Mid-size Car HUD Market in APAC ($ Millions)
          • Table ASP of HUDs in Mid-size Cars ($ Hundreds)
    • Market Segmentation by Product
      • Automotive HUD Market in APAC by Product
        • Table Automotive HUD Market in APAC by Product 2014-2019
    • Market Segmentation by Display Technology
    • Five Forces Analysis
    • Key Leading Countries
      • China
      • Japan
      • South Korea
    • Market Drivers
      • Awareness of Potential Benefits of HUDs
      • Localization of Production
      • Increase in Car Production
        • Table Car Production (Millions of Units)
      • UR:BAN Research Initiative
      • Development of Combiner HUDs
      • Increase in Provisions for Product Differentiation
      • Growing Popularity of ADAS
    • Market Challenges
      • High Cost of HUDs
      • Size of HUDs
      • Cyclical Nature of Automotive Sales and Production
      • Time-to-market Pressure
      • Driver Distractions
    • Self-Driving Concept Car: A Challenge or Opportunity for HUDs?
    • Market Trends
      • Strategic Collaboration among Automotive OEMs
      • FDI in Automotive Sector
      • Decline in ASP of HUDs
      • Paradigm Shift in Automotive Industry
        • Table Role of Automotive OEMs and Suppliers in Passenger-Car Value Creation
      • Emergence of AR HUDs
      • Improved Safety and Convenience for Drivers
    • Vendor Landscape
      • Competitive Scenario
        • Table Competitive Scenario of Automotive HUD Market in APAC
    • Key Vendor Analysis
      • Continental
        • Key Facts
        • Business Overview
        • Business Segmentation by Revenue 2013
          • Table Continental: Business Segmentation by Revenue 2013
        • Business Segmentation by Revenue 2012 and 2013
          • Table Continental: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
        • Geographical Segmentation by Revenue 2013
          • Table Continental: Geographical Segmentation by Revenue 2013
        • Business Strategy
        • Recent Developments
        • SWOT Analysis
      • Delphi Automotive
        • Key Facts
        • Business Overview
        • Business Segmentation by Revenue 2014
          • Table Delphi Automotive: Business Segmentation by Revenue 2014
        • Business Segmentation by Revenue 2013 and 2014
          • Table Delphi Automotive: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
        • Geographical Segmentation 2014
          • Table Delphi Automotive: Geographical Segmentation 2014
        • Business Strategy
        • Recent Developments
        • SWOT Analysis
      • DENSO
        • Key Facts
        • Business Overview
        • Business Groups by Revenue 2014
          • Table DENSO: Business Groups by Revenue 2014
        • Business Groups by Revenue 2013 and 2014
          • Table DENSO: Business Groups by Revenue 2013 and 2014 (US$ billion)
        • Geographical Segmentation by Revenue 2014
          • Table DENSO: Geographical Segmentation by Revenue 2014
        • Business Strategy
        • Recent Developments
        • SWOT Analysis
      • Nippon Seiki
        • Key Facts
        • Business Overview
        • Business Segmentation by Revenue 2014
          • Table Nippon Seiki: Business Segmentation by Revenue 2014
        • Business Segmentation by Revenue 2013 and 2014
          • Table Nippon Seiki: Business Segmentation by Revenue 2013 and 2014 (US$ million)
        • Geographical Segmentation by Revenue 2014
          • Table Nippon Seiki: Geographical Segmentation by Revenue 2014
        • Business Strategy
        • SWOT Analysis
      • Panasonic
        • Key Facts
        • Business Overview
        • Business Segmentation by Revenue 2014
          • Table Panasonic: Business Segmentation by Revenue 2014
        • Business Segmentation by Revenue 2013 and 2014
          • Table Panasonic: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
        • Geographical Segmentation by Revenue 2014
          • Table Panasonic: Geographical Segmentation by Revenue 2014
        • Business Strategy
        • Recent Developments
        • SWOT Analysis
      • Robert Bosch
        • Key Facts
        • Business Overview
        • Business Segmentation by Revenue 2013
          • Table Robert Bosch: Business Segmentation by Revenue 2013
        • Business Segmentation by Revenue 2012 and 2013
          • Table Robert Bosch: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
        • Geographical Segmentation by Revenue 2013
          • Table Robert Bosch: Geographical Segmentation by Revenue 2013
        • Business Strategy
        • Recent Developments
        • SWOT Analysis
      • Visteon
        • Key facts
        • Business overview
        • Business segmentation by revenue 2014
          • Table Visteon: business segmentation by revenue 2014
        • Business segmentation by revenue 2013 and 2014
          • Table Visteon: business segmentation by revenue 2013 and 2014 ($ billion)
        • Geographical segmentation by revenue 2014
          • Table Visteon: geographical segmentation by revenue 2014
        • Business strategy
        • Recent developments
        • SWOT analysis
      • Yazaki
        • Key facts
        • Business overview
        • Key offerings
          • Table Yazaki: Key offerings
        • Net sales by 2012 and 2013
          • Table Yazaki: Net sales 2012 and 2013 ($ billion)
        • Geographical segmentation by revenue 2014
          • Table Yazaki: Geographical segmentation by revenue 2014
        • SWOT analysis
    • Other Reports in this Series

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