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Automotive Heads-up Display Market in the US 2015-2019

Automotive Heads-up Display Market in the US 2015-2019

About HUD

HUD systems are devices that display information onto a transparent screen, a combiner, or windshield. The major application sectors for HUDs are automotive and aviation. The main purpose of HUDs in these sectors is to increase the situational awareness and enhance safety margins. The primary components of HUDs include the following:

  • Combiner
  • Projector unit
  • Display Panel
  • Video generator
Technavio's analysts forecast the automotive heads-up display market in the US to grow at a CAGR of 22.32 percent in terms of unit shipment over the period 2014-2019.

Covered in this report

Automotive heads-up display market in the US considers the market size based on end-users such as:
  • Premium cars
  • Sports cars
  • Mid-size cars
The report also include market segmentation by product types, including:
  • Windshield projected HUDs
  • Combiner projected HUDs
Technavio's report, Automotive Heads-up Display Market in US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the automotive heads-up display market landscape in the US and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Continental
  • Delphi automotive
  • Denso
  • Nippon Seiki
  • Panasonic
  • Robert Bosch
  • Visteon
  • Yazaki
  • Market driver
  • Attractive FDI destination
  • For a full, detailed list, view our report
  • Market challenge
  • High cost of production
  • For a full, detailed list, view our report
  • Market trend
  • Introduction of unique manufacturing processes and management practices
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Automotive Heads-up Display (HUD) Market in US 2015-2019

Technavio recognizes the following companies as the key players in Automotive Heads-up Display Market in US 2015-2019: Continental, Delphi automotive, Denso, Nippon Seiki, Panasonic, Robert Bosch, Visteon and Yazaki

Commenting on the report, an analyst from Technavio’s team said: “The growth of the automotive HUD market is related to product innovation and efficiency in the manufacturing process. Automotive OEMs in the US are emphasizing the introduction of unique manufacturing processes and management practices to remain competitive. Similarly, advanced manufacturing facilities in the US have enabled automotive OEMs and suppliers to respond to changes in market demand more effectively.”

According to the report, in 2013 high FDI in the US led to a surge in car sales, an expansion of car-production facilities, and increased investments in research and development in the automotive sector. Most Asian and European automotive companies consider the US a major investment destination. Japanese automotive OEMs such as Honda, Mitsubishi, Nissan, Toyota, and Subaru established themselves in the US through high investment in research and development, thus fostering innovation in the automotive industry.

Further, the report states that the market for HUDs is confined to premium cars, and the high cost of production is discouraging many manufacturers from adopting this technology.

Companies Mentioned

Continental, Delphi automotive, Denso, Nippon Seiki, Panasonic, Robert Bosch, Visteon, Yazaki

  • Abbreviations
  • Executive Summary
  • Scope
    • Market size calculation
    • Assumptions and definitions
  • Introduction
    • Table Working of HUD system
    • HMD versus HUD
      • Table Conceptual sketch of HMD
      • Table Major requisites for HUD systems
  • Evolution of HUDs
  • Market Landscape
    • Market overview
  • HUD Components
    • Table HUD components
    • Table Global automotive HUD market value chain
  • Technology Landscape
    • Table Evolution of display technologies embraced by HUDs
    • Table CRT HUDs
    • Table LED bulb: components
    • Table Laser scanning HUDs
  • Overview of Automotive Industry in US
  • Market Landscape
    • Market Size and Forecast by Unit Shipment
      • Table Automotive HUD Market in US 2014-2019 (million units)
    • Market Size and Forecast by Revenue
      • Table Automotive HUD Market in the US 2014-2019 ($ Millions)
      • Table Production of Cars in the US 2012-2019 (million units)
      • Table Fitment Rate of HUDs in Cars
  • Market Segmentation by End-user
    • End-user
      • Table Automotive HUD Market in US by End-user 2014-2019
    • Premium Cars HUD Market in US by Unit Shipment
      • Table Premium Car HUD Market in US 2014-2019 (Millions of units)
      • Table ASP of HUDs Integrated into Premium Cars 2012-2019 ($ thousands)
    • Premium Cars HUD Market in US by Revenue
      • Table Premium Car HUD Market in the US 2014-2019 ($ millions)
    • Sports Car HUD Market in US by Unit Shipment
      • Table Sports Car HUD Market in US (Millions of Units)
    • Sports Car HUD Market in US by Revenue
      • Table Sports Car HUD Market in the US ($ millions)
      • Table ASP of HUDs in Sports Cars 2012-2019 ($ thousands)
    • Mid-size Car HUD Market in US by Unit Shipment
      • Table Mid-size Car HUD Market in US (million units)
      • Table Auto Density in the US 2010-2015
    • Mid-size Car HUD Market in US by Revenue
      • Table Mid-size Car HUD Market in US ($ million)
      • Table ASP of HUDs in Mid-size Cars ($ hundreds)
  • Market Segmentation by Product
    • Automotive HUD market by product
      • Table Automotive HUD Market in US by Product 2014-2019
  • Market Segmentation by Display Technologies
  • Five Forces Analysis
  • Drivers
    • Attractive FDI Destination
    • Free Trade Agreement
    • UR:BAN Research Initiative
    • Development of Combiner HUDs
    • Increase in Provisions for Product Differentiation
  • Challenges
    • High Production Costs
    • Competition Resulting from Globalization
    • Cyclic Nature of Automotive Sales and Production
    • Driver Distractions
  • Self-driving Concept Car: A Big Challenge or an Opportunity ahead for HUDs?
  • Trends
    • Introduction of Unique Manufacturing Process and Management Practices
    • Paradigm Shift in Automotive Industry
    • Decline in ASP of HUDs
    • Emergence of AR HUDs
    • Vehicle Safety Regulations
  • Vendor Landscape
    • Competitive Scenario
      • Table Competitive Scenario for the Automotive HUD Market in the US
  • Key Vendor Analysis
    • Continental
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Continental: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Continental: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Continental: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Delphi Automotive
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Delphi Automotive: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Delphi Automotive: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
      • Geographical Segmentation 2014
        • Table Delphi Automotive: Geographical Segmentation 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • DENSO
      • Key Facts
      • Business Overview
      • Business Groups by Revenue 2014
        • Table DENSO: Business Groups by Revenue 2014
      • Business Groups by Revenue 2013 and 2014
        • Table DENSO: Business Groups by Revenue 2013 and 2014 (US$ billion)
      • Geographical Segmentation by Revenue 2014
        • Table DENSO: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Nippon Seiki
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Nippon Seiki: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Nippon Seiki: Business Segmentation by Revenue 2013 and 2014 (US$ million)
      • Geographical Segmentation by Revenue 2014
        • Table Nippon Seiki: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • SWOT Analysis
    • Panasonic
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Panasonic: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Panasonic: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
      • Geographical Segmentation by Revenue 2014
        • Table Panasonic: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Robert Bosch
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Robert Bosch: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Robert Bosch: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Robert Bosch: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Visteon
      • Key facts
      • Business overview
      • Business segmentation by revenue 2014
        • Table Visteon: business segmentation by revenue 2014
      • Business segmentation by revenue 2013 and 2014
        • Table Visteon: business segmentation by revenue 2013 and 2014 ($ billion)
      • Geographical segmentation by revenue 2014
        • Table Visteon: geographical segmentation by revenue 2014
      • Business strategy
      • Recent developments
      • SWOT analysis
    • Yazaki
      • Key facts
      • Business overview
      • Key offerings
        • Table Yazaki: Key offerings
      • Net sales by 2012 and 2013
        • Table Yazaki: Net sales 2012 and 2013 ($ billion)
      • Geographical segmentation by revenue 2014
        • Table Yazaki: Geographical segmentation by revenue 2014
      • SWOT analysis
  • Other Reports in this Series

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