Market Research Logo

Athletic Footwear Market in the US 2016-2020

About the Athletic Footwear Market in the US



The growing health-consciousness and the need for physical fitness are propelling the demand for running shoes in the US. With changes in lifestyles, most US consumers now prefer comfort over price. As a result, the demand for comfortable footwear is increasing, which will also drive the growth of the market in the coming years.

The availability of and the demand for innovative footwear is one of the most important trends emerging in the market. For instance, Nike collaborated with technology giant Apple to produce the Nike + iPod sports kit, which has a built-in electronic chip that measures the speed and distance a wearer has run during an exercise session. The growing demand for such innovative products will have a positive impact on the market's growth over the next five years.

Technavio’s analysts forecast the athletic footwear market in the US to grow at a CAGR of 2.94% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the athletic footwear market in the US for 2016-2020. To calculate the market size, the report has taken into consideration the revenue generated from the retail sales of athletic footwear to individual consumers in the US.

The market is divided into the following segments based on product:

  • Running shoes
  • Basketball shoes
  • Gym and training shoes
  • Others (walking, aerobics, hiking, and tennis shoes)
Technavio's report, Athletic Footwear Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adidas
  • ASICS
  • New Balance
  • Nike
  • Skechers
Other prominent vendors
  • Amer Sports
  • Avia
  • Brooks Sports
  • British Knights
  • Columbia Sportswear
  • Eddie Bauer
  • Newton Running
  • Nfinity Athletic Corporation
  • Rockport
  • Saucony
Market driver
  • Growing number of gym and health club memberships
  • For a full, detailed list, view our report
Market challenge
  • Inconsistent raw material prices and growing competition
  • For a full, detailed list, view our report
Market trend
  • Increasing use of eco-friendly products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Athletic Footwear Market in the US 2016-2020



Technavio recognizes the following companies as the key players in the athletic footwear market in the US: Adidas, ASICS, New Balance, Nike, and Skechers.



Other Prominent Vendors in the market are: Amer Sports, Avia, Brooks Sports, British Knights, Columbia Sportswear, Eddie Bauer, Newton Running, Nfinity Athletic Corporation, Rockport, and Saucony.



Commenting on the report, an analyst from Technavio’s team said: “A trend propelling market growth is the increasing use of eco-friendly products. With the growing need for the preservation of the environment, most consumers today have started demanding for sustainable products. Vendors are catering to this demand by increasingly focusing on manufacturing products that can reduce the negative effects on the environment. As a result, organic cotton, recycled rubber, plastic materials, and water-based adhesives are replacing traditional leather, synthetic rubber, nylon, polyurethane, and other synthetic materials in the manufacturing of sports apparel and athletic footwear.”



According to the report, a key growth driver is the growing number of gym and health club memberships. The number of gym and health club memberships have registered a steady increase in the US over the past decade, and there were about 36,180 health clubs in the US in 2015. These gyms and fitness centers have recorded a gradual increase in the number of memberships from 50.2 million in 2012 to 55 million in 2015. The total fitness centers' or health club industry's revenue in the US was recorded at $24.2 billion in 2014. The number of participants in home-gyms also increased from 24.58 million in 2010 to 25.51 million in 2013. This growth in the number of memberships in gyms and health clubs has, in turn, resulted in a rise in the demand for athletic footwear in the country.



Further, the report states that one challenge that could hamper market growth is inconsistent raw material prices and growing competition. In the present market scenario, athletic footwear manufacturers are experiencing fluctuations in their profit margins, owing to the fluctuating prices of raw materials and the increasing vendor competition. As the establishment costs are low, an influx of local players has been observed in recent times. The emergence of local players leads to price wars among competitors, which force market vendors to reduce their products' prices; this, therefore, reduces their profit margins. The increasing price of raw materials is another prime factor that is negatively affecting vendors' profit margins.

Companies Mentioned

Adidas, ASICS, New Balance, Nike, Skechers, Amer Sports, Avia, Brooks Sports, British Knights, Columbia Sportswear, Eddie Bauer, Newton Running, Nfinity Athletic Corporation, Rockport, Saucony.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Athletic footwear market in US: Overview
    • Market size and forecast
      • Table Athletic footwear market in US 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Athletic footwear market in US by product
    • Table Athletic footwear market in US by products 2015 and 2020 (% share)
    • Running shoes market in US
      • Table Running shoes market in US 2015-2020 ($ billions)
      • Table Running shoes market in US by product type 2015
    • Basketball shoes market in US
      • Table Basketball shoes market in US 2015-2020 ($ billions)
    • Gym and training shoes market in US
      • Table Gym and training shoes market in US 2015-2020 ($ billions)
    • Other athletic shoes market in US
      • Table Other athletic shoes market in US 2015-2020 ($ billions)
  • Market segmentation by retail formats
    • Table Athletic footwear market in US by retail formats
    • Table Athletic footwear market in US by retail formats 2015
    • Table Athletic footwear market in US by retail formats 2020
    • Table Analysis of different retail formats based on key parameters
  • Segmentation by end-user
    • Athletic footwear market in US by end users' age
      • Table Athletic footwear market in US by end users' age 2015
    • Athletic footwear market in US by end users' gender
      • Table Athletic footwear market in US by end users' gender 2015
  • Market drivers
    • Increased participation in running events
    • Growing number of gym and health club memberships
      • Table Total number of memberships at gyms and health clubs in US 2010-2015 (millions)
      • Table Number of gyms and health clubs in US 2010-2015
    • Awareness of the resultant benefits of a physically active lifestyle
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Long product replacement cycle
    • Inconsistent raw material prices and growing competition
    • High costs
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Increasing use of eco-friendly products
    • Innovations in sole technology
    • Growing preference for premium and customized products
  • Vendor landscape
    • Competitive scenario
    • Major vendors
      • Table Major vendors of athletic footwear market in US
      • Table Key competitors: Benchmarking
    • Adidas
      • Table Adidas: Business segmentation by revenue 2015
      • Table Adidas: Product segmentation by revenue 2014 and 2015 ($ billions)
      • Table Adidas: Geographical segmentation by revenue 2015
      • Table Adidas: Product portfolio
    • ASICS
      • Table ASICS: Product segmentation by revenue 2015
      • Table ASICS: Product segmentation by revenue 2014 and 2015 ($ millions)
      • Table ASICS: Geographical segmentation by revenue 2015
      • Table ASICS: Product portfolio
    • New Balance
    • Nike
      • Table Nike: Business segmentation by revenue 2015
      • Table Nike: Product segmentation by revenue 2015
      • Table Nike: Product segmentation by revenue 2014 and 2015 ($ billions)
      • Table Nike: Product portfolio
    • Skechers
      • Table Skechers: Business segmentation by revenue 2015
      • Table Skechers: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Skechers: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report