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Antivirus Software Market in Latin America 2015-2019

Antivirus Software Market in Latin America 2015-2019

About Antivirus

Antivirus software detects, prevents, and removes malicious programs. It enables real-time scanning of the system memory, OS, and files using signature-based detection methods, heuristic detection methods, and rootkit detection tools to prevent computers from being infected with malware. With increased usage of the Internet, the risk of malware attacks is high. Though antivirus software cannot protect the system from every type of malware attack, it can prevent a significant level of intrusions with the help of real-time scanning.

Technavio's analysts forecast the antivirus software market in Latin America to grow at a CAGR of 7.78% over 2014-2019.

Covered in this Report

In this report, Technavio covers the present scenario and growth prospects of the antivirus software market in Latin America during 2015-2019. To calculate the market size, the analyst considers:

  • Revenue generated from the sales of antivirus software packages for PCs and mobile devices (includes laptops, netbooks, and MacBook) in Latin America
  • Revenue generated from the sales of complete security solutions is excluded from the scope of this study
The market is highly fragmented with the presence of several small and large vendors. The report does not include the market share of all vendors; it only presents a list of the key vendors and a corresponding detailed analysis of the same.

The report also discusses the major drivers that influence the growth of the market in Latin America and outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors
  • Avast Software
  • Anti-Virus Guard Technologies (AVG)
  • ESET
  • Microsoft
  • Symantec
Other Prominent Vendors
  • Bitdefender
  • Fortinet
  • F-Secure
  • G DATA Software
  • McAfee
  • Panda Security
  • PSafe
  • Sophos
  • Wontok
Market Driver
  • Growing Dependency on Internet
  • For a full, detailed list, view our report
Market Challenge
  • Availability of Open-Source Security Solutions
  • For a full, detailed list, view our report
Market Trend
  • Popularity of SaaS-based Security Solutions
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Antivirus Software Market in Latin America 2015-2019

Technavio recognizes the following companies as the key players in the Antivirus Software Market in Latin America: Avast Software, Anti-Virus Guard Technologies (AVG), ESET, Microsoft and Symantec

Other Prominent Vendors in the market are: Bitdefender, Fortinet, F-Secure, G DATA Software, McAfee, Panda Security, PSafe, Sophos and Wontok

Commenting on the report, an analyst from Technavio’s team said: “Enterprises are increasingly adopting SaaS-based solutions because of the benefits associated with these solutions, which include availability of pay-per-use models and instant access. In addition, SaaS-based security solutions automatically update the product, enabling it to respond to the latest security threats. Further, the growing demand for SaaS-based solutions has outpaced demand for traditional security solutions. Hence, an increase in the demand for SaaS-based solutions is expected to contribute to the growth of the market during the forecast period.”

According to the report, increased penetration of the Internet for all critical operations and communication is a major driver for the market. This has raised security concerns related to the theft of personal data such as credit card details and e-payment systems, which are the major cybercrime incidents in Latin America, thus leading to increased demand for antivirus software.Further, the report states that availability of inexpensive and free security solutions is a challenge for the market as these solutions have advanced features such as anti-rootkit scan, backup, firewall, and e-mail scanning.

Companies Mentioned

Avast Software, Anti-Virus Guard Technologies (AVG), ESET, Microsoft, Symantec, Bitdefender, Fortinet, F-Secure, G DATA Software, McAfee, Panda Security, PSafe, Sophos, Wontok

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Traction
  • Market Description
    • Types of Threat
      • Trojan
      • Virus
      • Worms
      • Adware
      • Phishing
      • Boot Sector Virus
    • iOS and Android Threats on Mobile Devices
      • Table iOS and Android Threats
    • Types of Antivirus Software
      • Table Types of Antivirus Software
    • Causes of Computer Viruses
      • Table Causes of Computer Viruses
    • Need for Antivirus Software
  • Market Landscape
    • Market Overview
    • Product Lifecycle Analysis
      • Product Lifecycle of Antivirus Software in Latin America
        • Table Product Lifecycle of Antivirus Software in Latin America
    • Global Antivirus Software Market
      • Market Size and Forecast
        • Table Global Antivirus Software Market 2014-2019 ($ billions)
    • Share of Latin America in Global Antivirus Software Market
      • Table Share of Latin America in Global Antivirus Software Market 2014-2019
    • Antivirus Software Market in Latin America
      • Market Size and Forecast
        • Table Antivirus Software Market in Latin America 2014-2019 ($ billions)
    • Five Forces Analysis
  • Key Leading Countries
    • Argentina
    • Brazil
    • Chile
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Vendors' News Updates
      • Key News
      • Mergers and Acquisitions
    • List of Key Vendors 2014
      • Table List of Key Vendors 2014
  • Description of Major Vendors
    • Avast
      • Product Offerings
    • ESET
      • Product Offerings
    • Kaspersky Lab
      • Product Offerings
    • Microsoft
      • Product Offerings
    • Symantec
      • Product Offerings
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Avast
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table Avast: Product Segmentation
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • ESET
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table ESET: Product Segmentation
      • Geographical Segmentation
        • Table ESET: Geographical Segmentation
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Kaspersky Lab
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Kaspersky Lab: Business Segmentation
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Microsoft
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Microsoft: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Microsoft: Business Segmentation by Revenue 2012 and 2013($ billions)
      • Geographical Segmentation by Revenue 2013
        • Table Microsoft: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Symantec
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Symantec: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2013 and 2014
        • Table Symantec: Business Segmentation by Revenue 2013 and 2014 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table Symantec: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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